2015 Online Marketing Trends: Content Marketing Will Grow Even More in 2015

 In Content Marketing, Marketing, Online Marketing Tips

As the year comes to a close, you’ll find yourself stumbling across more and more articles about 2015 trend predictions. Digital marketing industry trends are no exception. Changes and innovations within this industry will continue throughout time. One of the online marketing trends expected to continue growing in 2015 is content marketing.

Key Statistics on 2015 Online Marketing Trends

According to an IAB report entitled B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America:

  • Online Marketing Trends – 93% of the B2B marketers who took part in the research process admitted to using content marketing in 2014
  • Online Marketing Trends – 42% of the B2B marketers who took part in the research process believed that their content marketing strategies were effective in 2014

This report tells us that female small business owners and women entrepreneurs will understand the benefits of content marketing even more in 2015. Many will begin to reallocate funds set aside for SEO, PPC and social media marketing (SMM) to content marketing efforts instead. This will be one of many 2015 online marketing trends.

But, how will these women entrepreneurs and small business owners stand out above the many competitors online? Will you be able to dominate the attention of your target market using online content? Well, if your online content is valuable to your target market, SEO friendly to attract search engines and engaging enough to keep visitors on your site, you just may be able to do it.

Types of Online Content You Should Look Into for 2015

There are multiple types of content that will be part of the 2015 online marketing trends. But, there are some that are great at attracting readers, and encouraging them to subscribe to your blog. You also want to ensure that your online content increases the amount of engagement you see among your audience.

Here are some of the types of online content you should look into adding to your marketing mix in 2015:

  • Videos
  • Infographics
  • Whitepapers
  • Memes
  • Cartoons
  • Contests
  • Polls
  • Surveys

Featured Image: 2015 Online Marketing Trends. Image Source: IED Web Marketing

The Entre Marketing Group helps women entrepreneurs and small business owners publish valuable online content. Ready to get customized content for your website, blog and other marketing efforts. Contact The Entre Marketing Group about helping your small business keep up with 2015 Online Marketing Trends today.

Have any other 2015 online marketing trends you’d like us to discuss?

Share them with us in the comments below.

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