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Contactually Sales and Marketing Automation
August 27, 2015 Small Business Sales Apps: Sales and Marketing Automation CRM Solutions

This week, we discussed apps that help small businesses sell more services and products more efficiently. In other words, these apps help you and your small business make more money. Yesterday, we discussed 3 Sales-Focused Customer Relationship Management Apps. Today, we’re covering Sales and Marketing Automation CRM Solutions that help streamline your business’ sales pipeline.

3 Sales and Marketing Automation CRM Solutions

So, you’ve collected and mined all of your customer data using the apps we discussed earlier this week. Now, it’s time to put the discoveries you’ve made based on that data to good use. But, how do you act on that data in order to close sales, and still not waste any of your precious time?

The key is automation!

The three Sales and Marketing Automation apps below help small business owners automate various portions of the sales process. These automations are based on data you pulled from your customer relationship management (CRM) system. Yes, they are a bit more costly than the small business sales apps we covered this week. But, the more you automate your sales process, the more money you’ll make in the end.

Contactually Sales and Marketing Automation
Contactually Sales and Marketing Automation
Image Source: The Next Web

1. Infusionsoft Sales and Marketing Automation CRM Solutions

Infusionsoft is a all-in-one, robust sales and marketing automation solution. It’s automation tools include e-commerce capabilities and lead management. Here are two of the Infusionsoft features that really stand out:

  • Drag-and-drop intuitive campaign system which automates tasks in response to numerous types of onsite and offsite triggers
  • Ability to score all of your leads (higher scores mean stronger leads) based on the behaviors of the leads themselves

2. HubSpot Sales and Marketing Automation CRM Solutions

HubSpot is yet another all-in-one sales and marketing tool. It focuses on using content for inbound marketing purposes. Through its innovative free HubSpot CRM, lead management is completely automated for you.

What’s the main difference between HubSpot and Infusionsoft? HubSpot has the capabilities needed to actually host your webpages on its platform. This, in turn, allows them to offer some really efficient and effective features, such as alerts triggered by the actions of your leads on your website.

3. Contactually Sales and Marketing Automation CRM Solutions

Contactually is a small business sales app that puts focus on keeping your relationships with all of your sales contacts and leads alive. focuses on keeping the relationships with your contacts alive. These are just some of the cool features of Contactually:

  • Sales process management
  • Numerous types of reports
  • Automation tools and processes

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Interested in Sales and Marketing Automation tools and solutions for your small business? The EntreMarketing Group helps small business owners integrate automation apps with responsive websites. Contact The EntreMarketing Group for more details on to use automation tools to make more money online and off.

3 Sales-Focused Customer Relationship Management Apps

Discovered sales opportunities can be managed in the Nimble Deals Dashboard.
August 26, 2015 Small Business Sales Apps: Social-Focused Customer Relationship Management Systems

This week, we’re going over various ways for you to use customer relationship management or CRM to help your small business sell more and sell better. Yesterday, we discussed 3 Sales-Focused Customer Relationship Management Apps. Today, we’re focusing more on the social side of CRM. Sit back and get ready to improve your company’s sales as we learn more about these two social-focused customer relationship management systems.

2 Social-Focused Customer Relationship Management Apps

These two social CRM apps made it to our list today because of their abilities to help you eliminate data entry tasks. This is due to their automation features, which allow you to gather customer data in a breeze. There are two areas where both of these sales-focused customer relationship management apps shine most:

Able to take customer data from multiple sources, consolidate it and bring it all together in one spot.

For example, both social-oriented CRM apps can take data from your emails, social media networks and calendars, then use all three to capture reminders and notes for every contact. Think about it. Without a way to collect customer data, how in the world can you leverage it?

1. Nimble Social-Focused Customer Relationship Management App

Nimble automatically kicks in gear, collecting each one of your lead’s emails, as well as social network updates from numerous platforms. Then, everything is compiled together in a single spot. And, all of this is done without you have to deal with lots of data entry.

Discovered sales opportunities can be managed in the Nimble Deals Dashboard.
Discovered sales opportunities can be managed in the Nimble Deals Dashboard.
Image Source: Small Biz Trends

Over time, the Nimble rules engine learns exactly what you find important. This helps you get rid of unnecessary noise so you can quickly understand just what solutions your customers and leads need. All of your leads are easily manageable right from the Nimble Deals Dashboard.

2. Batchbook Social-Focused Customer Relationship Management App

Batchbook is an automation tool that collects both tweets and emails from your leads. This allows you to get the big-picture view of just wants on the minds of your potential customers. There’s also a sales-pipeline view in the Batchbook CRM app that’s very effective when it comes to helping small business owners manage potential deals.

Social-Focused Customer Relationship Management App Batchbook organizes tweets and emails, and stores them on the cloud.
Social-Focused Customer Relationship Management App Batchbook organizes tweets and emails, and stores them on the cloud.
Image Source: Small Biz Trends

With Batchbook, there’s no need to worry about data entry. The social-focused CRM tool organizes contact information, so you and your entire team can access it online from the cloud.

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Ready to automate your social media marketing (SMM) efforts to help drive my sales through your online networks? The EntreMarketing Group specializes in SMM and various Social-Focused Customer Relationship Management tools. We even design them! Contact The EntreMarketing Group about improving your small business’ social-based marketing efforts today.

Pipedrive is a sales-focused customer relationship management app that helps streamline the sales process.
August 25, 2015 Small Business Sales Apps: Sales-Focused Customer Relationship Management Systems

This week, we’re discussing sales apps that help small businesses sell more products and services. In other words, these apps will help your small business make more money. Yesterday, we discussed 2 Social-Focused Customer Relationship Management Apps. Today’s apps are related to sales-focused customer relationship management (CRM) systems that help streamline your sales pipeline.

3 Sales-Focused Customer Relationship Management Apps

Customer relationship management (CRM) solutions help you streamline your online sales pipeline. Using the right CRM apps will allow you to put more focus on your customers and potential customers that are most likely to buy right now.

Today, we profile three sales-focused customer relationship management apps that cane be integrated with various other popular solutions and tools. Each one offers on-the-go mobile sales apps as well:

1. Pipedrive Sales-Focused Customer Relationship Management App

Pipedrive is a sales-focused customer relationship management app that helps streamline the sales process.
Pipedrive is a sales-focused customer relationship management app that helps streamline the sales process.
Image Source: Pipedrive

Pipedrive app was created by sales-pros. So, it’s rooted in the direct sales industry. Each feature of the Pipedrive app was developed to help small business owners keep up with sales processes. Some features include:

  • Viewing the Sales Pipeline
  • Sales Timeline Views
  • Vigorous Sales Reporting
  • Easy Email System Integration

2. PipelineDeals Sales-Focused Customer Relationship Management App

PipelineDeals was created to help you and your team members be more productive. This CRM app uses technological power to help you manage your sales process while learning from your sales data. PipelineDeals is simple to use, and includes such features as:

  • API to collect real-time leads from your website
  • Sales automation process
  • Collaboration system for teams
  • Lots and lots of CRM reporting

3. Pipeliner Sales-Focused Customer Relationship Management App

Pipeliner CRM app puts focus on the end-to-end sales process by adding more predictability and consistency to the way you sell products and services. This is done by providing you with one centralized system that helps you track prospects from the lead phase all the way to the sales and repeat sales phases. What makes Pipeliner so different from the other two CRM apps above?

  • Gives you the option of working offline
  • Allows you to work from your laptop, desktop, cell phone and other mobile devices
  • Your data automatically uploads to the cloud upon reconnection

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Interested in Sales-Focused Customer Relationship Management for your small business? A responsive website is the best way to drive sales to your brand, and can be easily integrated with your favorite CRM app. Contact The EntreMarketing Group for more details on how to drive sales to sale more products and services online.

2 Social-Focused Customer Relationship Management Apps

Facebook Place Tips is a New Facebook Customer Engagement Tool Rolling Out
June 18, 2015 Small Business Trends: New Facebook Customer Engagement Tools Rollout

Facebook is still the largest social media platform on the planet. So, when it rolls out new business tools, small business owners need to take heed. Last week, the leader of the social media world introduced a few new tools to help businesses communicate with customers online. Today, we help you discover two of these Facebook customer engagement tools, which could greatly impact the way your brand uses the social network.

2 New Facebook Customer Engagement Tools for Businesses

Check out these two social media business tools developed to help improve customer engagement on Facebook:

1. Facebook Place Tips for Customer Engagement

Place Tips was introduced to the Facebook world back in January. The social media giant has been testing the new customer engagement tool since then. It’s now being expanded so that more local businesses can use it.

With Facebook Place Tips, mobile users will have FB photos and posts “pushed” at them while they shop in local stores. So, your customers can receive push information about your local business, including sales info and coupons, while they browse your local store location.

Facebook Place Tips is a New Facebook Customer Engagement Tool Rolling Out
Facebook Place Tips is a New Facebook Customer Engagement Tool Rolling Out
Image Source: SamirHalpati/Google Plus

2. Saved Replies for Engaging with Customers on Facebook

Been lucky enough to attract an engaging Facebook business audience? Then, there are probably customer comments waiting for you on a regular basis. Social media customer service etiquette dictates that you reply to these comments. But, sometimes, you simply can’t reply to all of them immediately. So, what should you do?

Well, soon you’ll have access to the “saved replies” Facebook engagement tool. With Facebook Saved Replies, business page admins will be able to create basic replies to comments, and save them. Then, you’d be able to login later, and quickly edit and post the reply directly on your Facebook Business Page. As Small Biz Trends puts it:

“You can then go into Facebook when you have the time to craft a more complete reply to an inquiry.”

Social Media Marketing for Small Businesses

All these social media platforms and Facebook customer engagement tools becoming too much to keep up with these days? Then, hire the social media marketing experts at The EntreMarketing Group to help your company grow. Contact The EntreMarketing Group at 888-507-2191 about customizing a social media marketing package for your small business today.

Does customer service still matter in 2015? Of course it does. And, so do these other 5 things.
March 31, 2015 Does Customer Service Still Matter in 2015? Yes, It Does. And, Guess What Else Matters.

Recently, a client asked me “Does customer service still matter in 2015?” I was taken back by the question because in my opinion, customer service will always matter. Today, customer service is more important than ever in a society where consumers have more options than ever imagined, thanks to the World Wide Web, Google and other search engines. These days, they demand double doses of good ole fashioned, quality customer service.

Reasons to Believe Customer Service Still Matters These Days

Does customer service still matter in 2015? Of course it does. And, so do these other 5 things.
Does customer service still matter in 2015?
Of course it does. And, so do these other 5 things.
Image Source: cmac/flickr

And, in order to give them what they want, you need to get to know your customers. That will make it easier for you to anticipate their needs. Here are some tips for showing your customers that you understand that customer service still matters in 2015:

  • Figure out what your customers want from your website
  • Know what platforms they’re using to access your site to ensure compatibility
  • Keep an eye open for user inquiries and comments, and reply immediately
  • Include comment cards for customers in all product deliveries
  • Send out thank you trinkets and/or notes to loyal customers

Show your customers just how much customer service still matters in 2015 with clear communication and prompt service. Also, make sure they know that you truly appreciate their business.

What Else Matters in Business in 2015?

As you can see, customer service still matters these days, even more than ever. But, there are a few other things that also matter when it comes to running a successful business in 2015. Check them out:

  • Expertise Still Matters – Make sure the people you hire and put on your time have the skills needed to do their jobs.
  • Patience Still Matters – Every new business venture takes time to take off. So, plan accordingly.
  • Costs Still Matter – One thing entrepreneurs learned during the Great Recession of 2009 is not to overspend.
  • Profits Still Matter – Every business owner has the same basic goal in mind: to make profits. Keep your eye on that prize.
  • Customers Still Matter – It’s much easier to land a new client than it is to retain a current one. Always remember that it takes top-notch customer service to keep clients happy.

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Do you think that service still matters in 2015? What else matters for women in business these days?

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Many brands use customer loyalty programs to keep customers coming back for more.
March 24, 2015 How to Create Customer Loyalty When Doing Business Online

Creating customer loyalty keeps happy customers coming back for more. When it comes to doing business online, that involves giving your customers an online buying experience that’s both timely and as simple as possible.

Many brands use loyalty programs to create customer loyalty What will your brand use?
Many brands use loyalty programs to create customer loyalty What will your brand use?
Image Source: Wikipedia

No matter what type of business you run online, you should always strive to make every customer’s experience with your brand as easy as possible. These days, online buyers have more choices than you can imagine. So, with just a single bad experience, you can lose a customer to your competitor in a single click.

And, it won’t take any time at all for that customer to pass the word to their online friends about their horrible experience with your brand. That’s why it’s so important that you do what it takes to create customer loyalty by making it easy for your customers to do business with you online.

Bad Customer Experiences Go Viral Very Fast

If customers have bad experiences with your brand, it’s just a matter of time before many will spread the negative feedback all over the Internet. And, those popular review sites can have a major effect on your online sales.

So, sit down and think about your entire buying process… from beginning to end. Is it a simple one? Or, do many of your customers find themselves too confused to complete the process in the end. If you’re not sure, add an online survey to your site, and pay close attention to the feedback you receive, in order to create a better buying experience so you can create customer loyalty.

7 Ways to Create Customer Loyalty for Your Brand

Here are seven ways to ensure that your online customers have the easiest buying experience possible, which will in turn, create customer loyalty for your brand:

  1. Remain consistent with the types of products your brand offers online.
  2. Ensure that your most popular products are always in stock in your online store.
  3. Make sure your online products are simple to find throughout your website.
  4. Keep online payment systems up-to-date to prevent buying issues during transactions
  5. Improve responsiveness when it comes to online comments, requests and emails.
  6. For billing and invoicing, make sure things are always accurate and very simple.
  7. Test your website regularly and upgrade it as needed to ensure that it’s always user-friendly.

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Get your site evaluated by The EntreMarketing Group to ensure that your customers’ buying experience is a easy as possible. We will evaluate your site for speed, visual appeal, ease-of-use and more to help your brand create customer loyalty online. Contract The EntreMarketing Group for your site evaluation today.

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