Category: Customer Relationship Management (CRM)

August 27, 2015 Small Business Sales Apps: Sales and Marketing Automation CRM Solutions

This week, we discussed apps that help small businesses sell more services and products more efficiently. In other words, these apps help you and your small business make more money. Yesterday, we discussed 3 Sales-Focused Customer Relationship Management Apps. Today, we’re covering Sales and Marketing Automation CRM Solutions that help streamline your business’ sales pipeline.

3 Sales and Marketing Automation CRM Solutions

So, you’ve collected and mined all of your customer data using the apps we discussed earlier this week. Now, it’s time to put the discoveries you’ve made based on that data to good use. But, how do you act on that data in order to close sales, and still not waste any of your precious time?

The key is automation!

The three Sales and Marketing Automation apps below help small business owners automate various portions of the sales process. These automations are based on data you pulled from your customer relationship management (CRM) system. Yes, they are a bit more costly than the small business sales apps we covered this week. But, the more you automate your sales process, the more money you’ll make in the end.

Contactually Sales and Marketing Automation
Contactually Sales and Marketing Automation
Image Source: The Next Web

1. Infusionsoft Sales and Marketing Automation CRM Solutions

Infusionsoft is a all-in-one, robust sales and marketing automation solution. It’s automation tools include e-commerce capabilities and lead management. Here are two of the Infusionsoft features that really stand out:

  • Drag-and-drop intuitive campaign system which automates tasks in response to numerous types of onsite and offsite triggers
  • Ability to score all of your leads (higher scores mean stronger leads) based on the behaviors of the leads themselves

2. HubSpot Sales and Marketing Automation CRM Solutions

HubSpot is yet another all-in-one sales and marketing tool. It focuses on using content for inbound marketing purposes. Through its innovative free HubSpot CRM, lead management is completely automated for you.

What’s the main difference between HubSpot and Infusionsoft? HubSpot has the capabilities needed to actually host your webpages on its platform. This, in turn, allows them to offer some really efficient and effective features, such as alerts triggered by the actions of your leads on your website.

3. Contactually Sales and Marketing Automation CRM Solutions

Contactually is a small business sales app that puts focus on keeping your relationships with all of your sales contacts and leads alive. focuses on keeping the relationships with your contacts alive. These are just some of the cool features of Contactually:

  • Sales process management
  • Numerous types of reports
  • Automation tools and processes

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Interested in Sales and Marketing Automation tools and solutions for your small business? The EntreMarketing Group helps small business owners integrate automation apps with responsive websites. Contact The EntreMarketing Group for more details on to use automation tools to make more money online and off.

3 Sales-Focused Customer Relationship Management Apps

August 26, 2015 Small Business Sales Apps: Social-Focused Customer Relationship Management Systems

This week, we’re going over various ways for you to use customer relationship management or CRM to help your small business sell more and sell better. Yesterday, we discussed 3 Sales-Focused Customer Relationship Management Apps. Today, we’re focusing more on the social side of CRM. Sit back and get ready to improve your company’s sales as we learn more about these two social-focused customer relationship management systems.

2 Social-Focused Customer Relationship Management Apps

These two social CRM apps made it to our list today because of their abilities to help you eliminate data entry tasks. This is due to their automation features, which allow you to gather customer data in a breeze. There are two areas where both of these sales-focused customer relationship management apps shine most:

Able to take customer data from multiple sources, consolidate it and bring it all together in one spot.

For example, both social-oriented CRM apps can take data from your emails, social media networks and calendars, then use all three to capture reminders and notes for every contact. Think about it. Without a way to collect customer data, how in the world can you leverage it?

1. Nimble Social-Focused Customer Relationship Management App

Nimble automatically kicks in gear, collecting each one of your lead’s emails, as well as social network updates from numerous platforms. Then, everything is compiled together in a single spot. And, all of this is done without you have to deal with lots of data entry.

Discovered sales opportunities can be managed in the Nimble Deals Dashboard.
Discovered sales opportunities can be managed in the Nimble Deals Dashboard.
Image Source: Small Biz Trends

Over time, the Nimble rules engine learns exactly what you find important. This helps you get rid of unnecessary noise so you can quickly understand just what solutions your customers and leads need. All of your leads are easily manageable right from the Nimble Deals Dashboard.

2. Batchbook Social-Focused Customer Relationship Management App

Batchbook is an automation tool that collects both tweets and emails from your leads. This allows you to get the big-picture view of just wants on the minds of your potential customers. There’s also a sales-pipeline view in the Batchbook CRM app that’s very effective when it comes to helping small business owners manage potential deals.

Social-Focused Customer Relationship Management App Batchbook organizes tweets and emails, and stores them on the cloud.
Social-Focused Customer Relationship Management App Batchbook organizes tweets and emails, and stores them on the cloud.
Image Source: Small Biz Trends

With Batchbook, there’s no need to worry about data entry. The social-focused CRM tool organizes contact information, so you and your entire team can access it online from the cloud.

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Ready to automate your social media marketing (SMM) efforts to help drive my sales through your online networks? The EntreMarketing Group specializes in SMM and various Social-Focused Customer Relationship Management tools. We even design them! Contact The EntreMarketing Group about improving your small business’ social-based marketing efforts today.

August 25, 2015 Small Business Sales Apps: Sales-Focused Customer Relationship Management Systems

This week, we’re discussing sales apps that help small businesses sell more products and services. In other words, these apps will help your small business make more money. Yesterday, we discussed 2 Social-Focused Customer Relationship Management Apps. Today’s apps are related to sales-focused customer relationship management (CRM) systems that help streamline your sales pipeline.

3 Sales-Focused Customer Relationship Management Apps

Customer relationship management (CRM) solutions help you streamline your online sales pipeline. Using the right CRM apps will allow you to put more focus on your customers and potential customers that are most likely to buy right now.

Today, we profile three sales-focused customer relationship management apps that cane be integrated with various other popular solutions and tools. Each one offers on-the-go mobile sales apps as well:

1. Pipedrive Sales-Focused Customer Relationship Management App

Pipedrive is a sales-focused customer relationship management app that helps streamline the sales process.
Pipedrive is a sales-focused customer relationship management app that helps streamline the sales process.
Image Source: Pipedrive

Pipedrive app was created by sales-pros. So, it’s rooted in the direct sales industry. Each feature of the Pipedrive app was developed to help small business owners keep up with sales processes. Some features include:

  • Viewing the Sales Pipeline
  • Sales Timeline Views
  • Vigorous Sales Reporting
  • Easy Email System Integration

2. PipelineDeals Sales-Focused Customer Relationship Management App

PipelineDeals was created to help you and your team members be more productive. This CRM app uses technological power to help you manage your sales process while learning from your sales data. PipelineDeals is simple to use, and includes such features as:

  • API to collect real-time leads from your website
  • Sales automation process
  • Collaboration system for teams
  • Lots and lots of CRM reporting

3. Pipeliner Sales-Focused Customer Relationship Management App

Pipeliner CRM app puts focus on the end-to-end sales process by adding more predictability and consistency to the way you sell products and services. This is done by providing you with one centralized system that helps you track prospects from the lead phase all the way to the sales and repeat sales phases. What makes Pipeliner so different from the other two CRM apps above?

  • Gives you the option of working offline
  • Allows you to work from your laptop, desktop, cell phone and other mobile devices
  • Your data automatically uploads to the cloud upon reconnection

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Interested in Sales-Focused Customer Relationship Management for your small business? A responsive website is the best way to drive sales to your brand, and can be easily integrated with your favorite CRM app. Contact The EntreMarketing Group for more details on how to drive sales to sale more products and services online.

2 Social-Focused Customer Relationship Management Apps