Category: Design

July 15, 2015 Is Your Website Mobile-Friendly? If Not, You’re Missing Traffic Daily

On April 21, 2015, Google rolled out another one of its world-famous search engine algorithm updates. This time, the update impacted search engine rankings of websites that are not mobile-friendly. That means that if yours is not a responsive website, or you don’t have a separate mobile sub-site, Google may not send traffic your way. So, the question is: Is your website mobile-friendly?

What is a Mobile-Friendly Website?

Responsive web design is your best option for a mobile-friendly website. Without one, Google won't send mobile search traffic to your site.
Responsive web design is your best option for a mobile-friendly website. Without one, Google won’t send mobile search traffic to your site.
Image Source: Wikipedia

Generally, there are two types of mobile-friendly websites:

  • Responsive Website – This is a website that’s designed to detect when users are using tablets, cell phones and other mobile devices. It then “responds” by becoming mobile-friendly for easier navigation, reading, scrolling, panning etc…
  • Mobile Sub-Site – This is a separate website where users on tablets, cell phones and other mobile devices are directed. In most cases, you can recognize these sites by the URLs. IE, entremarketing.net will direct your mobile device to m.entremarketing.net.

What is a Responsive Web Site?

According to Wikipedia, Responsive Web Design is defined as:

“…an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).”

The Benefits of Responsive Web Designs VS Mobile Sub-Sites

These are just some of the advantages to choosing responsive website designs over separate mobile sub-sites:

  • Makes it simpler for site visitors to link to and share your content online
  • Doesn’t require separate website designs to show the same content on your regular site as what’s shown on your mobile-friendly website
  • Reduces the common errors and issues that many mobile sub-sites suffer
  • No redirection needed to allow mobile device users to access your website, reducing load time, improving user experiences
  • Allows Google to access your site and its content with one Googlebot, instead of having to crawl two different sites trying to retrieve all versions of that same content

Why Switch to Responsive Design to Keep Your Website Mobile-Friendly?

It’s because of that last benefit that Google now penalizes sites that do not have mobile-friendly designs. Having to crawl multiple sites takes up unnecessary resources. So, to avoid this, when users search for people, places and things on mobile devices, Google simply disregards your non-mobile-friendly site altogether.

That means that the customer who was actively driving around town looking for your products and/or services, will never find you. Your competitor will get that sale instead.

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So, make sure your site is mobile-friendly… preferably a responsive web design? Ready to upgrade so you can stop losing out on important mobile search engine traffic?

The EntreMarketing Group can help improve your mobile traffic. Call The EntreMarketing Group at 888-507-2191 about upgrading your site to a responsive website today.

March 2, 2015 8 Web Design Trends for Women in Business to Behold in 2015 [Infographic]

Great design is important for every website. Web design has grown in the past couple of years and it keeps evolving with new and different web design trends every year. What should we expect in 2015? Check out the infographic from Hubspot for details (bottom of page).

These 8 Web Design Trends Will Rock for Women in Business in 2015

These eight web design trends will help you build your brand as a woman in business, while increasing your brand’s presence online. All you need to do is add some flavor, and you’re good to go! Check them out:

#1 Web Design Trends in 2015: Huge and Beautiful Images

2014 was the year when high quality images made their way into web design. We expect even more in 2015. Thanks to free and unique stock image sites, there’s a variety of pictures to chose from. Humans are visual creatures and that makes this one of the biggest web design trends. And, using beautiful images that capture the eyes is something women are great at, generally speaking.

#2 Web Design Trends in 2015: Semi-Flat Design

This trend started in the end of 2013, and by the early 2014 it exploded. It later evolved into flat-ish design which combined the original flat design with real world enhancements. Google’s Material design is the prime example of this web design trend.

#3 Web Design Trends in 2015: Rich Content Experiences

Big media players have recently started to use the unique and great advantages of the web to create equally unique and amazing visual experiences. They combine these visuals together with articles and content. The trend started with Snow Fall by the New York Times back in 2012. Storytelling from a woman’s perspective has become a more intimate experience since then, and especially now in 2015 when women in business are become industry leaders by the numbers.

Hubspot Web Design Trends for 2015. Inforgraphic Source: Hubspot
Hubspot Web Design Trends for 2015
Inforgraphic Source: Hubspot

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