Category: Entrepreneurs

October 16, 2015 Influential Blogger Ileane Smith Helps You Capture Your Audience

Ever heard of a Social Media Diva? Well, that’s the term many use to describe Influential Blogger Ileane Smith these days. Smith is an active podcaster, YouTuber and blogger. Her blogging niche is all about giving her followers free professional tips. This helps them improve their online relationships with their own audiences, which simplifies the process of maximizing earnings.

The Benefits of IleaneSmith.com

Influential Blogger Ileane Smith helps you maximize blogging efforts with her online courses.
Influential Blogger Ileane Smith helps you maximize blogging efforts with her online courses.
Image Source: IleaneSmith/Google Plus

The website of Influential Blogger Ileane Smith helps her followers in various ways, by helping them do the following:

  • Uncover secrets behind the art of digital media
  • Create much better and more effective content
  • Discover your own blogging voice
  • Keep your followers entertained and engaged
  • Enroll in online courses that teach you how to achieve the above tasks and more

Sound like some tools you can use to improve your blogging efforts? Then, read on…

Influential Blogger Ileane Smith Helps You Find Your Voice

According to Smith’s website, her online platform helps users find their voices and capture their audiences… effectively. Her online courses help brands stake claims within the digital media industry. Online students learn:

“…how to create outstanding content that puts you in touch with your audience and elevates your online status.”

Want to become an influential blogger in your industry like Influential Blogger Ileane Smith, but just don’t have the time to blog? Outsourcing your blogging needs is a very effective way to build an audience for your brand’s content, while allowing you to concentrate on what your company does best.

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The EntreMarketing Group provides high-quality, unique content for entrepreneurs and small business owners, related to their industries/niches. We’ll help you find your voice and capture your audience. Contact The EntreMarketing Group about customizing and Content Marketing Package for your brand’s online marketing plan today.

September 11, 2015 Alexandra Wilkis Wilson Turns Makeup-On-Demand into Million Dollar Business

By now, we’ve all heard of the famous on-demand service known as Uber. Well, Alexandra Wilkis Wilson saw the moneymaking potential of using that same business model for a completely different industry. The co-founder and CEO of Glam Squad created a billion dollar business model… makeup-on-demand.

What is Makeup-On-Demand?

Woman CEO Alexandra Wilkis Wilson Transformed Glam Squad into a Million Dollar Makeup-On-Demand Service
Woman CEO Alexandra Wilkis Wilson Transformed Glam Squad into a Million Dollar Makeup-On-Demand Service
Image Source: Bal Harbour Shops

The on-demand beauty service, Glam Squad was launched in New York City in 2014. Users simply logon to the mobile app, and place their orders. From there, they can schedule hairstylists, makeup stylists and bridal stylists… ON-DEMAND. Today, this makeup-on-demand service operates within the New York City, Los Angeles, Miami and Hampton areas. Hampton customer Beth Lusko said:

“It’s tough to get that 6:30 a.m. to 7:30 a.m. slot.”

Half-hour stylist visits currently rung $155. This is giving stylists another arena for bringing in lucrative income. According to a Forbes article written on Alexandra Wilkis Wilson and Glam Squad:

“U.S. spas and salons, which will do $40 billion in sales this year on the backs of a workforce that is 65% freelance.”

Alexandra Wilkis Wilson Brings Uber Business Model to Stylist Industry

Wilson is being held up as a great businesswoman for creating a way for these freelancers to earn more of their share in this workforce. And, with the business model being built around the concept of makeup-on-demand, Glam Squad freelancers can work on-demand. Now, that’s freelancing for you!

Drive for Uber

Glam Squad’s CEO Alexandra Wilkis Wilson is no newbie to the world of business. She’s also a co-founder of the million dollar business Gilt Groupe, a daily deals website. After running it for seven years, she left this e-commerce company to head to Glam Squad. She was lured in by its other co-founder and chairman, Jason Perri, to act as an advisor. She became CEO in September, and has since become one of the company’s major investors:

“I got hooked on many levels.”

The execs of Glam Squad refuse to disclose the financials of the company. However, the gross sales estimate, according to Forbes, was about $8 million for the first year. The goal of Alexandra Wilkis Wilson is to launch the makeup-on-demand service in 15 more major cities within the next two years.

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Ready to launch your million dollar business idea? The EntreMarketing Group can help you build your brand online to get the word out about your new startup. Contact The EntreMarketing Group about helping you launch your new startup venture today.

August 18, 2015 3 Startup Businesses You Can Launch for Under $1,000

Dreaming about starting your own business? Not sure you’ll have enough funds to make it a success once you launch it? Well, we know of three different startup businesses you can launch for under $1,000.

3 Business Ideas to Launch for Under $1,000

1. Buy Into a Franchise

You can easily start your own businesses by simply buying into a franchise. Many of them that fall into the “work from home” category, only require initial investments of just $1,000. That’s because there are very little overhead costs.

Housesitting is one of the business startups you can launch for under $1,000.
Housesitting is one of the business startups you can launch for under $1,000.
Image Source: flickr

Some low-cost franchise start-up ideas include:

  • House Sitting
  • Pet Care/Sitting
  • Clearing Mailboxes
  • Plant Care
  • Furnace Checks
  • Cleaning Services
    • For Homes
    • For Commercial Buildings
    • For Government Buildings
  • Computer Repairs
  • Data Recovery

2.Start a Consultant Business

Are you savvy in industries such as these?

  • Accounting
  • Art Collections
  • Taxes
  • History
  • Start-Up Businesses
  • Computers
    • Programming
    • Hardware
    • Software
    • Troubleshooting
  • Writing
    • Books
    • Memos
    • Reports
    • Proposals
    • Newsletters
    • Articles

3. Money Manager

Do you have a knack for organizing financial paperwork or paying bills. Is dealing with insurance claims and medical bills right up your alley? Then, why not get certified by the The American Association of Daily Money Managers? This will help you start a money management business you can launch for under $1,000.

Some of the tasks you can perform with your own money management business include:

  • Keeping Records
  • Setting Up Budgets
  • Navigating Bills

Start Your Own Business Today for Under $1,000

The bottom line is, there are numerous businesses you can launch for under $1,000. From all of the ones named above, to whatever you’ve been dreaming of in your mind, you too can own your own business with reasonable startup funds.

What’s the key to finding the right startup for you? Simply research the industries and ideas that come to mind. You’d be surprised just how many you can launch for under $1,000 these days.

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August 17, 2015 4 Tips for Launching Your Startup with Just $100

Thinking about launching your startup, but a bit low on cash? Well, traveler, writer and entrepreneur, Chris Guillebeau, is the author of the New York Times bestseller, The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future. Forbes Contributor Dan Schawbel interviewed Chris. When he asked the entrepreneur to share a story from the book about an entrepreneur who used $0 to invest in and create a successful business, Chris responded:

“Most people spent *some* amount of money, even if it was just the cost of a $50 business license or a $10 domain name. But far more important than money was the investment of sweat equity — taking the time to make something meaningful. Brett Kelly wrote Evernote Essentials, a guide to the free Evernote software. His initial goal was that it would make $10,000 over the course of a year. One year later, it had made more than $100,000. Initial startup costs were essentially zero.”

Launching Your Startup: LAUNCH Festival 2015 Startup Pitching Competition
Launching Your Startup
LAUNCH Festival 2015 Startup Pitching Competition
Image Source: flickr

4 Tips from Chris Guillebeau on Launching Your Startup with $100 or Less

Here are four tips for you to follow if you’re interested in launching your startup with very little to no investment funds:

  1. Come up with a specific business idea. What service or product are you offering? Who will buy it? How will you get paid for it?
  2. Get started now. Stop putting off launching your startup. Give yourself a short amount of time to launch it… say about 30 days or less. Do whatever you have to do to meet that deadline. And, be sure to get a free PayPal for payment processing and design a free website through WordPress.com.
  3. Spread the word to everyone you know. For the record, we do not advise that you start spamming people. Instead, contact all of your friends and family members, and let them know that you’re launching a new startup, what it’s all about, and how it can bring value to their lives.
  4. Continue to improve your idea. Pay close attention to the initial feedback you get about your venture. Then, stay committed to making it better and better. Each day, make it a point to identify 1 or 2 things you can do to further your project’s development.

Ready to start launching your startup? Have you already launched it and are now ready take it to the next level? The EntreMarketing Group helps small business owners build successful brands and grow successful businesses online. Contact The EntreMarketing Group about scheduling a free small business branding consultation today.

August 3, 2015 4 Habits of Successful Millionaires Women Entrepreneurs Should Follow

Want to become a millionaire? Then, you have to think like a one. That means surrounding yourself with millionaires, and following their leads. Entrepreneur and Penny Stock Expert Timothy Sykes shares four habits he now follows after watching the leads of successful millionaires.

1. Successful Millionaires Work Hard

How often does the “get rich quick” motto actually come true? In all honesty, most companies that boast of “overnight success” actually worked at it for 5, 10, 20 years.

Millionaires understand that from the beginning, and aren’t afraid to put in all those years of hard work to achieve their goals. Take every small success in stride, then move on to the next. Every little taste of success should push you to work even hard for the next one.

2. Successful Millionaires Set Clear Goals

Doctor-turned-entrepreneur Judy Dlamini shows up on multiple lists of the richest women in South Africa
Doctor-turned-entrepreneur Judy Dlamini shows up on multiple lists of the richest women in South Africa.
Image Source: The African Millionaire

Your goals need to be clear… specific. Instead of a general goal, such as “I want to buy a home”, how about something more specific, like “I want to buy a $500,000 home in Buckhead, GA”?

If you want to truly become a successful entrepreneur, that’s the type of goal you need to set. Are you current goals a boring or uninspiring? Then, it’s time to sit down and rethink them to ensure they’re taking you down the path of becoming a successful millionaire.

3. Successful Millionaires Don’t Worry About Failing

People who have a major fear of failure are much too cautious to actually succeed. This attitude keeps you from taking chances, which leads to missed opportunities.

The opposite is true for successful millionaires. They actually welcome failure because it gives them the chance to learn much needed lessons. These lessons help them figure out how to move forward. Follow this habit, and in time, you’ll become “fearless in the face of the smart risks that’ll make you a millionaire”, says Sykes.

4. Successful Millionaires Follow Successful Mentors

Everyone needs a good teacher. As a woman entrepreneur, a successful mentor will help you learn what it takes to succeed in business much faster. This will save you years of learning time, and loads of money.

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Are you a woman entrepreneur ready to take your brand to the next level? All successful millionaires have brands they put time, energy and love into. You need to do the same.

The EntreMarketing Group helps women entrepreneurs build successful brands online. From a responsive website, to content marketing to social media marketing. We’ll help you build a successful brand. Contact The EntreMarketing Group to customize a brand building package for you today.

July 28, 2015 What is Social Entrepreneurship All About?

According to entrepreneurial experts, “all entrepreneurship is social entrepreneurship.” Some small businesses work hard for the social good of the company, its employees, even its clients and customers. This can be anything from paying college tuition, to donating portions of sales proceeds to a charity to sponsoring social events for the local community.

What is Social Entrepreneurship?

So, what is social entrepreneurship? In a nutshell, it’s the act of using various business techniques to come up with solutions to social issues. It doesn’t matter the size of the business, or its overall beliefs, aims or visions. If the goal is to help with a current social problem, the company is practicing social entrepreneurship.

https://www.linkedin.com/pulse/what-ive-learned-judging-panel-social-sun-van-denbrande
Social Entrepreneurship is about rewarding ordinary people for making an extraordinary impact on the world.
Image Source: LinkedIn

Where did the term social entrepreneurship come from? Well, many entrepreneurs here in the US never felt very comfortable with capitalism as a whole. So, they pegged the term “social entrepreneurs”, and the term stuck. It basically means that they practice capitalism, but on a more social level. For example:

  • Buy our school supplies, and we’ll make sure local kids have school supplies too.
  • Buy our live salt-water fishing bait, and we’ll help save a precious dolphin.

What’s a Social Hook?

Just like a hook within a song or commercial helps you remember and relate to the brand or ad, so does a social hook. It’s the social term or phrase that helps to “hook” others so they feel socially responsible for helping you help your cause.

As a small business, your company is designed around one general thing: Your innovative service or product. And, what’s the overall purpose of that service or product? To provide a solution to a specific problem your target customer is currently having. Social entrepreneurship is about using that same service or product to help your customers solve a social problem happening in your industry, community or the world as a whole.

That’s what being socially committed is all about these days. Social good helps others, which helps you create a “good name” for your brand. Make sure your small business provides social good. Your customers will commend you for it.

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What are some things your company has done for the social good of others?

Share your social entrepreneurship tips with our audience in the comments below.

Ready to publicize your social hook for the greater good of others? The EntreMarketing Group will help you get the word out about your social entrepreneurism. Contact The EntreMarketing Group about customizing an online marketing campaign for your social cause today.

July 24, 2015 19-Year Old College Student LeiLei Secor Becomes Businesswoman Using Etsy Store

At 19-years old, LeiLei Secor is paying out-of-state tuition, which is costing her big, even with a scholarship. The update New York resident actually attends the University of Virginia, which brings her out-of-pocket tuition costs to about $40,000 annually. Her goal is to eventually apply to attend the business program at the Virginia University.

LeiLei Secor Goes from Struggling Student to Fortunate Businesswoman

But, it’s what LeiLei Secor did as a young businesswoman that has her in the news last month. As reported by Carly Okyle of Entrepreneur, this commuting teen used an Etsy store to make the money she needs for school:

“In three years, this teenager has used her artistry, marketing abilities and time-management skills to rake in $100,000 on Etsy selling handmade jewelry on her shop DesignedByLei. Think: dainty layered necklaces, statement pendants, knuckle rings and her latest obsession: wire jewelry.”

Webpages from LeiLei Secor's Etsy Store
Webpages from LeiLei Secor’s Etsy Store
Image Source: Entrepreneur

LeiLei Secor’s Etsy store has two advantages for the no-longer-struggling college student:

  1. It allows her to escape from mundane schoolwork in a creative fashion
  2. It gives her the ability to pay for her own out-of-pocket college expenses

LeiLei Secor Gives Tips on Building Your Business Brand

This creative business venture also led to two other big achievements in the life of LeiLei Secor:

  1. In 2014, LeiLei was presented with the National Federation of Independent Businesses’ Young Entrepreneur of the Year Award
  2. Recently, Secor was able to build her own brand even further by launching her own site, Designed by Lei, instead of just featuring her jewelry creations on Etsy’s platform
Etsy Store Owner LeiLei Secor was named "2014 Young Entrepreneur of the Year" for her success as a businesswoman.
Etsy Store Owner LeiLei Secor was named “2014 Young Entrepreneur of the Year” for her success as a businesswoman.
Image Source: NFIB

Interested in raking in a little extra cash for yourself? Well, Secor offers some really sound advice on how to create your own “fortune” using Etsy and sales platforms like it. Check out “This Teen Paid for College by Selling on Etsy. Here Are 5 Ways She Did It.” for details.

Is there a businesswoman inside of you? Are you ready to build your own business brand? The EntreMarketing Group can help. Contact Atlanta Businesswoman Kereen Henry, or call The EntreMarketing Group at 888-507-2191 about customizing a brand building package for you today!

July 20, 2015 4 Important Steps to Take Before Becoming an Entrepreneur Full Time

Don’t Quit Your 9-to-5 Just Yet…

Does the idea of being an entrepreneur excite you? When you’re at your 9-to-5 each day, is the idea of being your own boss just about all you can think about? Well, it’s not always wise to quit your stable 9-to-5 unless you’re truly prepared for business ownership. So, here are four important steps you really need to take before becoming an entrepreneur.

4 Tips to Prepare You Before Becoming an Entrepreneur

1. Determine Your Life’s Passion

You need to have a plan of action before becoming an entrepreneur full time.
You need to have a plan of action before becoming an entrepreneur full time.
Image Source: Fisch Biz

Name one thing you truly, deeply want for your business career? Once you determine your business goals, you can come up with a measurable, realistic plan to achieve those goals. You must write them down to implement an effective plan of action.

2. Put Your Plan to Action

Before becoming an entrepreneur, you have to promise yourself you’ll set your fears aside. It takes momentum to make a new venture work. So, get ready to step outside your comfort zone. If working a 9-to-5 limits your ability to get certain things done, outsource the work.

3. Separate Job from Business

Like many new entrepreneurs, you need to keep that 9-to-5 until your business actually starts to turn a profit. So, keep your entrepreneurial affairs separate from your 9-to-5 job. The last thing you want to do is get yourself fired right when you need a paycheck the most. Make sure you can afford to let go of that income before becoming an entrepreneur.

4. Plan a Seamless Transition

Of course, one of your ultimate business goals at this point is to quit that 9-to-5 job and work for yourself full-time. Make sure you’re financially prepared before making that bold leap. Remember that you have a family to support, and bills to pay. So, if your venture isn’t quite ready to pay you a salary, you probably need to hold on to the one you have for the time being.

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What other steps do you recommend before becoming an entrepreneur?

Share them with us and our audience in the comments below.

July 13, 2015 5 Steps to Building a Startup Using Valuable Content

Most entrepreneurs start a new business with a service or product. Then, they create a marketing plan to monetize it later. This process works as long as that plan includes valuable content. Building a startup successfully means determining who your target market is and what they need. Creating a successful branding strategy requires creating content that brings value to that target market.

How to Create Content That Helps with Building a Startup in 5 Easy Steps

Building a Startup that grows to be successful requires content that actually creates value.
Building a Startup that grows to be successful requires content that actually creates value.
Image Source: flickr
  1. Determine your specific expertise. Some marketers call this the sweet spot. It’s the place that resides between your skills/knowledge and your passion.
  2. Create content that distinguishes your brand. You can find an entrepreneur building a startup just about every day. So, you have to make yours standout. For example, Australian food scientist Ann Reardon doesn’t simply blog about food recipes. Instead, she sets her brand apart by blogging about “impossible food creations.”
  3. Figure out the type of content you’d like to create. You can start building a startup around videos, audios, cartoons, memes, blog or any other content you decide on first. Then, you have to determine the platform you’ll use for distributing/publishing the content… your blog, iTunes, SoundCloud, YouTube, social media, etc…
  4. Build your audience. Get your target customers to “follow” you, “subscribe” to your content, etc… These are called conversions. If these leads are nurtured properly, they’ll lead to sales conversions as well.
  5. Monetize. Figure out exactly what your audience needs in order to trust you. Then, you can use that need to create content and tools that leads to successful monetization. This may be advice, eBooks, webinars networking events, free products, discount coupons, etc…

Building a startup into a successful business venture requires effective marketing efforts. The EntreMarketing Group helps small business owners create online marketing plans that work. Call 888-507-2191 or contact The EntreMarketing Group about customizing a content marketing strategy for your small business today.

July 6, 2015 Entrepreneurial Tips: How to Name Your Small Business Properly

What’s in a name? Shakespeare made this phrase famous in his popular Romeo and Juliet play. Today, entrepreneurs find themselves asking the same question when starting their own businesses. Choosing the right name can mean the different between being the talk of your industry and a dooming failure. Today, we discuss how to name your small business in order to capture the attention of your target market.

Tips to Name Your Small Business Effectively

Entreprenurial Tips: Learn how to name your small business properly and effectively.
Learn how to name your small business properly and effectively.

Ideally, you want to choose a name for your company which:

  • Expresses your brand’s expertise
  • Conveys the value of your service of product

Here are some of the various tips various small business experts share when it comes naming your company:

  • Your small business name should be abstract
  • The name your choose should be informative
  • Business names should be coined from made-up words
  • Small business names should be unforgettable

With so many different types of advice, who do you listen to these days? Well, any name can have the desired effect, as long as it’s backed up by a good marketing strategy.

What’s in a Small Business Name?

First of all, you need to decide what you want to communicate to your target market with your small business name. It should highlight your company’s key elements. Also, make sure when you name your small business, it reflects the company’s mission statement.

Consider these five tips when choosing to name your small business effectively:

  1. Choose a name that captures the attention of your target customers.
  2. Make sure the name is familiar, or raises positive memories in the minds of your customers.
  3. Don’t choose a name for your small business that’s too confusing or too long.
  4. If your company name includes a cute little pun, make sure you’re not the only one who “gets” it.
  5. Never end your company name with “Inc.”, “Incorporated” or “Corporation” unless it’s actually incorporated.

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Once you’ve chosen a name for your small business, start marketing it online immediately. Choosing to name your small business properly is the first step to a successful venture. Marketing it properly is the key to success.