Category: Branding for Women

August 20, 2015 Why Nice Businesswomen No Longer Finish Last – Part 2

Return to Part 1 of 6 Reasons Why It Pays to Be Nice Businesswomen These Days

4. Nice Businesswomen Build Rapports

Nice Businesswomen: Georgia Businesswoman Kereen Henry is the CEO of The EntreMarketing Group
Georgia Businesswoman Kereen Henry is the CEO of The EntreMarketing Group

Having the ability to build rapports is a key element for driving successful customer service. Businesswomen in leadership roles and human resource positions benefit from this ability as well. That because, nice businesswoman:

  • Care genuinely about others
  • Listen to the needs of others
  • Have a deep desire to meet those needs

These factors help to form trustworthy foundations, which helps to create successful business relationships.

5. Nice Businesswomen Make Really Great Managers

“People don’t leave their companies. People leave their managers.”

It’s because of that age-old way that nice managers tend to have employees that are more engaged. When it comes to nice managers, they:

  • Actually care about their employees
  • Notice their employees’ contributions
  • Enjoy praising good work of employees

This encourages employees to be more engaged, which leads to:

  • Better productivity
  • Better profitability
  • Better customer ratings
  • Lower turnover rates
  • Lower absenteeism rates
  • Less quality issues

6. Can a Businesswoman be Too Nice?

As discussions arise about people overusing the phrase, “I’m sorry“, These days, businesswomen are more and more aware of just how actions and words influence perception in the business world. And, we’re all learning that niceness doesn’t necessarily equate to weakness.

You can stop using language that’s so self-defeating, such as “I’m sorry”, and still remain a nice person. Just because you’re a nice businesswoman doesn’t mean you can’t maintain your boundaries, speak your opinions, stand up for what you believe in or disagree with others. All you have to do is do it with grace, kindness and respect.

Do you know any nice businesswomen you truly respect?

Give them plugs in the comments below.

And, when you’re ready to market your brand as a businesswoman, contact The EntreMarketing Group.

We’ll customize a brand building package just for you.

 

August 19, 2015 Why Nice Businesswomen No Longer Finish Last – Part 1

Forbes recently published an article where Contributor Kathryn Kerns talks about the advantages of being nice businesswomen in the world these days. The article, which is entitled “Nice Women Win: Why Being Nice Is a Business Strength“, begins:

“While attending a networking event, I recently met a young woman who hoped to transition from her position as a journalist to a career in business. We exchanged business cards and she promptly reached out asking to meet for a coffee and for some advice.

She asked insightful questions, her resume was well-formatted and contained great content, and she was competent, polished, and friendly. While considering why she hadn’t landed a new position yet, she surprised me with a question I’ve never been asked before: ‘Do you think I’m too nice?'”

This frustrated Kerns, who actually doubts that a man would ever be concerned about such a thing.

6 Reasons Why It Pays to Be Nice Businesswomen These Days

Nice Businesswomen are now very valuable assets to businesses.
Nice Businesswomen are now very valuable assets to businesses.
Image Source: loymachedo

Many businesswomen have been brainwashed over the years to believe that being nice is associated with being weak. But, this is simply untrue. In fact, being a nice businesswoman is actually a powerful trait to help you achieve  your professional goals. Here are six reasons why:

1. Nice Businesswomen are Likable

Everyone prefers to work with people they actually like. Even when it comes to getting hired in the corporate world, being a “cultural fit” is very important in today’s business world. Nice employees are willing to mentor others, get along with co-workers and promote positive attitudes throughout the workplace.

2. Nice Businesswomen Believe in Saying “Thank You”

These two little words, “thank you” help build businesses. They are valuable to quality customer service. That’s because saying thank you helps build valuable relationships and encourages customers to return to do business with you again. This leads to increased sales.

3. Nice Businesswomen are Better as Team Players

In today’s workplace, it’s critical that you know how to work well on a team. Each team member needs to feel comfortable expressing opinions, strengths and new ideas. Nice people make it a point to stay positive and gives others credit for jobs well-done. This allows others on the team to function much more efficiently, so they actually accomplish more.

Continue to Part 2

August 6, 2015 Learn How to Look Like a Successful Businesswoman

Are you a successful businesswoman? Or, are you on the verge of striking the success of your dreams? Then, it’s important that you look the part as well. We’re here to help you have what it takes to look like a successful businesswoman as you continue climbing ladders.

Tips to Look Like a Successful Businesswoman

Here are some tips that will help you look as successful as you truly are deep inside:

Always Act 100% Confident

You must look like a successful businesswoman in order to reel in valuable business for your company.
You must look like a successful businesswoman in order to reel in valuable business for your company.
Image Source: flickr

In the business world, it’s vital that you always “look” better than the competition to your clients and potential customers. As a businesswoman, that means beating out male-counterparts, as well as all other competition within your industry.

One thing many customers are attracted to is a confident business owner or vendor. Your confidence is one of your greatest business assets. But, in order to project confidence, you have to eliminate doubt and fear from your mind.

Even if you’re a startup company or newbie entrepreneur, you must show confidence at all times. So, hold your head up high as you sport your cheap suit, small office space and beat-up bucket. Looking like a successful businesswoman will take you to hire places one day really soon!

Dress Like a Successful Businesswoman

In the business world, entrepreneurs are judged by the way they look. So, dressing like a bum is not an option.

That doesn’t mean you have to go out and break the bank buying expensive gear trying to impress the Joneses. It just means that you need to look like a successful businesswoman ready to get things in gear.

Preparing your new business-look on a tight budget? Here’s a tip for getting your new wardrobe together to look like a successful businesswoman:

Try shopping at a high-end second-hand clothing store. You’ll find some amazing prices on expensive, name brand business suits and professional looking pants, skirts, blouses and dresses. And, you’d be amazed at some of the high-end shoes, purses and other accessories you’ll find there.

Look Like a Successful Businesswoman with a Responsive Website

All professional businesswomen have a brand that’s known online. One of the best ways to get the word out about your brand is with a professional, responsive website. And, that’s exactly what The EntreMarketing Group provides for businesswomen trying to build their brands online. Contact The EntreMarketing Group about customizing a responsive website for your brand today!

July 27, 2015 Why Women Entrepreneurs Should Be Collaborating with Influencers

According to the theories put before us in Back to the Future, we should be living a different lifestyle in 2015. There should be parks dedicated to hover boards, dogs being walked using remote controls and flying cars all over the atmosphere. Although we’re not quite there yet, some dramatic advancements have been made in the technology world. But, when it comes to communicating in the business world, one thing hold steadfast, you should be collaborating with influencers.

What are Influencers?

Let’s start with the basic question: What are influencers? Basically, they’re individuals who personally hold the power to affect (or influence) the buying decisions of others. This influence is based on their perceived or real relationship, position, knowledge or authority in specific areas. Here are two examples:

  1. Consumer Buying & Spending: Members of a reference group or peer group may act as influencers, such as a celebrity representing a product brand
  2. Business to Business (B2B) Buying: An external consultant (such as trusted salesperson) or internal employee (purchasers, managers, engineers) may act as influencers
Atlanta Businesswoman Alycia Meeker Boasts about Collaborating with Influencers on Her Social Media Profile
Atlanta Businesswoman Alycia Meeker Boasts about Collaborating with Influencers on Her Social Media Profile
Image Source: alyciameeker/about.me

Benefits of Collaborating with Influencers

So, why is it so important for you, as a woman entrepreneur, to start and continue collaborating with influencers? Third-party credibility has always been and continues to be one of the most effective marketing approaches in the business world. Whether it’s an endorsement, press coverage or simply word of mouth, getting them from non-related third parties make them much more credible than your everyday commercial ad.

Now, imagine getting that same their party endorsement from an industry expert, trusted business person or beloved celebrity? Collaborating with influencers who are actually involved in your industry boosts the endorsement’s credibility. That, in turn, boosts your brand’s connection with your niche audience.

And, when it comes to social media marketing, you want to get those social media influencers reading your messages. A like, share, comment and/or retweet from a social media star goes about as far as a b-ball game endorsement from Magic Johnson. Collaborating with influencers who can bring value to your brand is a powerful marketing and public relations tool for the savvy woman entrepreneur.

Click Here for Case Studies on Industry Influencers

Who are some influencers in your industry?

Share links to some of your industry influencers in the comments below.

May 13, 2015 How to Use Social Media to Build Your Personal Brand Online

As a female entrepreneur or businesswoman, your personal brand is just as important as your business brand. Technically, it may be even more important since the average consumer prefers to connect with the “person” behind the business these days. So, as you spend time on social media each day, building your business brand, be sure to build your personal brand online as well.

Social Networks Help You Build Your Personal Brand Online

What’s the most valuable asset you own as an entrepreneur or small business owner?

Your personal brand, of course!

Use social media to build your personal brand and your business brand online.
Social media is an excellent tool for building business brands online. But, did you know social networks can help you build your personal brand online too? Image Source: Melody Hossaini

No one will ever care about or respect your brand like you. So, it’s up to you to build your personal brand into a valuable resource within your industry. This will help you become an authority in your industry, giving your business brand even more credibility.

And, this rule applies whether you’re an employee, contractor, agency owner, freelancer or entrepreneur. The buzz you create for your brand on social media, both positive and negative, will impact the way people feel about you and your business online.

Personal Branding Mistakes Many Make on Social Media Networks

One of the biggest branding mistakes you can make is to spend all your social media time building your business profiles and pages. This is very important as it helps to establish your business’ presence on the World Wide Web.

But, these days, consumers tend to research products, services and the brands behind them before making purchases. Many prefer to deal with businesses that actually have real people at the forefront representing the ventures. That means that who you are, (or who they think you are), is just as important as the solutions your business provides.

Tips to Build Your Personal Brand on Social Media

  1. Spend time creating (and regularly updating) profiles for your personal brand on the social media networks dedicated to businesses:
    1. Twitter
    2. Google +
    3. LinkedIn
  2. Tweet and post from your personal profiles, making sure not to simply cut-and-paste from your business profiles. Be unique in order to build your personal brand on social media networks.
  3. Socialize with industry experts and niche gurus using your personal brand’s social media accounts. This helps you establish yourself as an industry guru as well.

The Bottom Line about Building Your Personal Brand Online

Remember this as your build both your personal and business brands on social media:

People want to connect to people, not businesses!

Ready to start building your brands online? The EntreMarketing Group helps women entrepreneurs and small business owners build valuable brands on social media networks. Contact The EntreMarketing Group about customizing a social media marketing package for your brand today.

May 12, 2015 To Build Your Business Brand You Must Build Your Personal Brand Online Too

Every savvy entrepreneur and small business owner understands the important of building the business brand online. But, to be truly successful in the business world, your own personal brand must have value as well. You need to also build your personal brand online in order to become an authoritative figure within your industry.

How to Build Your Personal Brand Online

How many minutes per day do you spend scrolling your Facebook timeline? What about your Twitter and Instagram feeds? Well, you could be utilizing all that time to effectively promote and build your personal brand online.

Build your personal brand online to bring credibility to your business brand.
Build your personal brand online to bring credibility to your business brand.
Image Source: James Brockbank

These days, social media rules the online world. All successful women in business have essentially become brands. Therefore, as a businesswoman or female entrepreneur, everything you do and say on social media tells your audience what your brand (you) is all about.

It’s up to you and how you interact with your social media audience to determine the value you bring to the table. Want to establish your brand (you) as a thought-provoking leader? Interested in establishing yourself as a valuable resource for an important cause?

Then, remember this:

Your posts, comments, shares and likes bring value (or de-value) to both your personal and business brands.

4 Tips to Build Your Personal Brand Online and Bring Credibility to Your Business Brand

Here are four things you can do in order to build your personal brand online and ensure that your business brand gains credibility in return:

  1. Share your favorite blog posts on Facebook, and discuss them openly on your profile, as well as in relevant FB groups.
  2. Tweet links to valuable industry content, being sure to include your insights and applicable hashtags so they can be found in Twitter
  3. Share posts you like on Google+ being sure to add a unique description or comment to the post, as well as appropriate hashtags.
  4. Endorse and recommend others you’ve work with and for in LinkedIn, which will lead to others doing the same for you.

The most important thing to remember is that your personal brand is a direct reflection of what your business brand is all about… generally speaking. So, be sure to represent both with respect and honor as you build your personal brand online.

Check Out CEO Kereen Henry on LinkedIn

What social media methods do you use to build your business and personal brands online?

Please share your tips with our audience in the comments below.

March 26, 2015 #1 Tip for Women Entrepreneurs: YOU are Your Brand!

Women entrepreneurs are entering the marketplace at records numbers these days. For the savvy ones, that means finding a way to stand out above the crowd. You need to figure out how to get your message across in an extremely noisy marketplace. Using your creativity and drive to build a successful brand is key for women entrepreneurs in 2015. So, as you move forward, remember this #1 tip: YOU are your brand!

YOU are Your Brand… Make It a Successful One

With so many options for researching and buying products and services, consumers have choices like never before nowadays. That’s why most don’t buy products and services anymore. Instead, they choose to by the brand behind the product. And, when it comes to your products and services… that would be you. In other words, YOU are your brand.

#1 Tip for Women Entrepreneurs: YOU are Your Brand!
#1 Tip for Women Entrepreneurs: YOU are Your Brand!

So, as you’re building your brand, pay less attention to the solutions you provide, and more attention to yourself. Successful brand building will focus on three aspects of you, as your brand:

  • Your own personality
  • Your own personal and professional experiences
  • The unique skills and qualities that no one else possesses

Building a Successful Brand as a Women Entrepreneur in 2015

The rule of thumb for women entrepreneurs used to be to brand yourself as a “corporate-style” company. It was “understood” that consumers preferred big companies to female entrepreneurs.

But, things have changed over the years for women in business. Today, especially in the online marketplace, women entrepreneurs are encouraged to simply “just be you.” It’s truly understood these days that for women in business, YOU are your brand.

So, go ahead and let your personality shine while building your brand. Be the unique business lady that you are, allowing your professional voice to build power in your industry.

The more you understand that YOU are your brand, the better you’ll be at building a successful brand you’ll be proud of as a woman entrepreneur.

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The EntreMarketing Group specializes in helping women entrepreneurs build successful brands online. Ready to start building a brand that reflects your unique style and personality? Contact The EntreMarketing Group for a free consultation today.