Category: Damage Control

October 5, 2015 3 Things That Can Cause Brand Image Damage

What is brand image damage? Basically, it’s when your company’s brand looks bad in the eyes of consumers due to negative feedback, comments, reviews, rumors, etc… There are times when a negative brand can be reversed. But, it takes quite a bit of Effective Corporate Image Protection planning. However, it’s always best to know some dos and don’ts to avoid developing a bad brand image in the first place.

3 Factors That Cause Brand Image Damage for Businesses

Look out for these issues to avoid suffering from brand image damage:

1. Letting Your Ideas Get Stolen

Bad customer service is one of the top factors known to cause brand image damage for businesses.
Bad customer service is one of the top factors known to cause brand image damage for businesses.
Image Source: Q107

Is your service or product super-unique and awesome? Then, you may want to trademark it. Your trademarked solution will become your company’s identity. With the right marketing, people will come to recognize your brand at-a-glance. This is a great preventive measure for brand image damage control.

2. Bad Customer Service

Never forget the golden rule of business… “The customer is always right.” Even when your customer is absolutely, positively wrong, never say it to her/his face. That’s one of the quickest way to lose that customer forever. No matter what, always remain calm, smile and use good manners. And, make sure all of your customer service agents are well-trained and skilled with all aspects of customer care. Word of mouth travels fast. Viral negativity travels even faster. So, avoid having to deal with brand image damage control by simply providing good customer service.

3. Allowing Negativity to Go Public

Negative information about your brand can destroy its image forever. So, never share info related to slow sales, low profits or any other negative business factors with outsiders. Just stay positive-minded, enthusiastic and dedicated. If not, as soon as your brand’s issues go public, you may never… ever… be able to turn that negative brand image around again.

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Don’t let your company take a downfall due to brand image damage. Turn your business brand image around with Effective Corporate Image Protection Plan. Contact The EntreMarketing Group about developing a customized image branding plan for your company today.

September 30, 2015 2 Studies That Prove Effective Corporate Image Protection Works

There are numerous studies out there on corporate image. And, they all come to the same conclusion: Businesses that create good images and have effective corporate image protection plans in place have much higher success levels. Let’s take a look at two studies that prove this theory to be true.

2 Corporate Image Protection Plans That Worked

Check out these two studies that show how effective really good corporate image protection plans can be for building a re-branding brands, according to Ira Kalb of Huffington Post:

1. Opinion Research Studies

Studies conducted by Opinion Research show that 87% of consumers choose products or services from a company with the better corporate image reputation when choosing between similar products and services. Another of its studies shows that businesses that develop solid reputations through good customer service, make 25% to 85% more profits.

2. Marriott Study

Corporate Image Protection Plans help you rebuild your brand after negative things have happened.
Corporate Image Protection Plans help you rebuild your brand after negative things have happened.
Image Source: Wikipedia

Susan Cook and Roger Dow describe the research conducted on Marriott in their book entitled Turned On. The study was done to identify which of the hotel chain’s guests planned to stay there again in the future.

The guests were divided up into three groups, which shows how various corporate image protection plans:

  • Group A – No negative incidents happened during their stays
  • Group B – Something negative happened, but was corrected by Marriott
  • Group C – Something negative happened, but the problem was not corrected by Marriott

These were the results… the percentage of guests within each group that actually planned to stay at the Marriott again someday:

  • Group A – 89%
  • Group B – 94%
  • Group C – 69%

As you can see, the group with the highest percentage of people planning to return was Group B. For this group, something negative happened, but was transformed into positive by the Marriott. Now, that’s the perfect example of effective corporate image protection.

Developing Your Corporate Image Protection Plan

Is your brand suffering from negative feedback or negative online reviews? An effective corporate image protection plan can counteract that negativity quickly. The EntreMarketing Group helps brands establish plans to protect corporate images. Contact Us about building your brand image plan today.

September 17, 2015 5 Big Corporations That Needed Brand Image Damage Control

Are you an entrepreneur or small business owner managing your own brand image? Well, the worst nightmare you may ever suffer, business-wise, is a damaged brand image. And, with all that goes into running your business each day, who wants that threat looming in the air? So, what can you do to protect the image of your brand? If something does happen to it negatively, brand image damage control is the key.

5 Big Corporations That Suffered Brand Image Damage Control Issues

Need to put your company's image back on the right track? Try brand image damage control.
Need to put your company’s image back on the right track? Try brand image damage control.
Image Source: Segi SJ Blog

Brand image damage control just may be the key to turn a negative corporate image around. It takes time, but it works. Here are five big corporations that suffered brand image damage for various reasons, according to Huffington Post:

  1. Subway – Jared Fogle left the Subway brand’s image suffering because of child pornography and teen sex charges
  2. NFL – DeflateGate AKA Ballghazi put the NFL brand’s image in jeopardy thanks to the New England Patriots allegedly tampering with footballs
  3. Justin Beiber – Drinking, partying, underage drinkers, lashing out a paparazzi, marijuana, stun gun, Selena Gomez issues, urinating in a mop bucket, spitting at fans over a balcony, disrespecting former President Bill Clinton, etc… All bad for the Justin Beiber brand image.
  4. Congress – The GOP Shutdown… need we say more?
  5. Uber – Some of the situations that have brought damage (although quite minor) to Uber’s image include: Taxi cab driver protests, customer injuries and customer privacy issues. But, the company’s brand is so loved by consumers that use its services that it’s been pretty easy to implement brand image damage control programs to correct problems.

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Does your company need brand image damage control? The EntreMarketing Group has a great reputation for building and re-building brand’s online. Contract The EntreMarketing Group about helping your recreate a positive image for your brand today.