What is brand image damage? Basically, it’s when your company’s brand looks bad in the eyes of consumers due to negative feedback, comments, reviews, rumors, etc… There are times when a negative brand can be reversed. But, it takes quite a bit of Effective Corporate Image Protection planning. However, it’s always best to know some dos and don’ts to avoid developing a bad brand image in the first place.
3 Factors That Cause Brand Image Damage for Businesses
Look out for these issues to avoid suffering from brand image damage:
1. Letting Your Ideas Get Stolen
Is your service or product super-unique and awesome? Then, you may want to trademark it. Your trademarked solution will become your company’s identity. With the right marketing, people will come to recognize your brand at-a-glance. This is a great preventive measure for brand image damage control.
2. Bad Customer Service
Never forget the golden rule of business… “The customer is always right.” Even when your customer is absolutely, positively wrong, never say it to her/his face. That’s one of the quickest way to lose that customer forever. No matter what, always remain calm, smile and use good manners. And, make sure all of your customer service agents are well-trained and skilled with all aspects of customer care. Word of mouth travels fast. Viral negativity travels even faster. So, avoid having to deal with brand image damage control by simply providing good customer service.
3. Allowing Negativity to Go Public
Negative information about your brand can destroy its image forever. So, never share info related to slow sales, low profits or any other negative business factors with outsiders. Just stay positive-minded, enthusiastic and dedicated. If not, as soon as your brand’s issues go public, you may never… ever… be able to turn that negative brand image around again.
Don’t let your company take a downfall due to brand image damage. Turn your business brand image around with Effective Corporate Image Protection Plan. Contact The EntreMarketing Group about developing a customized image branding plan for your company today.