Category: Local Branding

June 24, 2015 Local Marketing for Restaurants: 3 Tips to Get You to the Top of Search Results

With the Internet technology offered today, restaurants have multiple resources for promoting businesses online. Local marketing for restaurants not only increases online traffic, it improves foot traffic to your brick and mortar location.

3 Tips for Improving Sales with Local Marketing for Restaurants

Check out these three simple tips to help you get more customers into your restaurant:

1. Locally Optimize Your Restaurant’s Website

Search engine optimization (SEO) is still key to getting visitors to your website. SEO is an online marketing strategy which incorporates the keywords your potential customers are using online into your site’s content. That’s the “white hat” way of appearing in search engine results.

As a restaurant, you want to include SEO keywords that are relevant to the people looking for what you have to offer. Some of the types of keywords you should be using with your local marketing for restaurants campaign should include:

  • City location
  • Location zip code
  • Local community name
  • Nearby businesses
  • Type of cuisine

2. Showcase Your Restaurant’s Food Online

Tom's Restaurant became famous thanks to Seinfeld plugs. Yours needs local marketing for restaurants to reach the top.
Tom’s Restaurant became famous thanks to Seinfeld plugs. Yours needs local marketing for restaurants to reach the top. Image Source: Wikipedia

Hire a professional photographer to take pictures of your most popular dishes. This will add some amazing touches to your restaurant’s menu that descriptions simply cannot do. According to Oxford Professor of Experimental Psychology, Charles Spence:

“People’s perception is typically dominated by what their eyes see.”

You also want to add these amazing food images to your restaurant’s website. Having them on your online ordering menu will greatly increase sales. And, don’t forget to repurpose your pictures on your social media pages as well. This will help improve your local marketing for restaurants results.

3. Offer Online Ordering from Your Restaurant’s Website and/or an App

In order to allow your customers to order food from your site, it must be a responsive website. That means it’s mobile-friendly. If it’s not, for one thing, Google will no longer send mobile traffic to it as of the latest Penguin update. Also, this will make ordering harder on customers as the site simply won’t function properly on mobile devices.

You can also use a 3rd-party app to allow online ordering from your restaurant. Some of the most popular ones include eat24hours.com, grubhub.com, seamless.com, etc… These sites provide the apps for your customers to order food from you for both delivery and pickup. All you have to do is provide the great customer service and tasty, quality food.

Get a Customized Local Marketing for Restaurants Campaign Package

Need a responsive website for your restaurant? Interested in local social media marketing for your restaurant? How about getting a customized app for your restaurant business brand?

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The EntreMarketing Group does all of that and more. We are the Small Business Brand Builders. Contact The EntreMarketing Group about customizing a Local Marketing for Restaurants campaign to help increase your sales today.

June 3, 2015 DIY Corporate Credit Series: Verify Your Business Entity Information

Verify Your Business Entity Information for Building Corporate Credit

Read DIY Corporate Credit Series: How to Apply for Your EIN

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It’s vital that you verify your business entity information with agency sources your creditors will search. Once you begin establishing your business identity online, you’ll find that it has profiles with multiple agencies. Some include:

  • The state your organization is incorporated in at this time
  • Your business bank
  • 411 and local directories
  • The Internal Revenue Service (IRS)

These are some of the agencies vendors and other potential creditors will verify before granting your corporate credit. So, before you even think about completing business credit applications, make sure the business entity information they have for your company is 100% accurate and up-to-date.

Verify Exact Matches for Business Entity Information

Information related to your company within online listings and business identification records is current and accurate. For example, if you find a business listing for your company, as “Entre Group”, but it should be “The EntreMarketing Group”, this needs to be corrected before applying for corporate credit.

The same rule applies for incorrect addresses or address discrepancies. For example, if your address includes “Suite 100”, that’s what should be in your listings, across the board. It’s unacceptable for some listings to say “Unit 100” or “#100.”

You need to have any discrepancies with services providers corrected as well. This may include, but is not limited to: Power, gas, water, phone, cable, satellite, Wi-Fi, vendors, suppliers, etc…

Very Important Organizations That Must Have Accurate Business Entity Information

There are certain very important organizations that most business banks, lenders, credit card companies, vendors, suppliers and other corporate creditors check before issuing credit to companies. Therefore, your business entity information must be accurate with the following organizations:

You must verify that all of your business entity information is accurate with the Secretary of State before applying for corporate credit.
You must verify that all of your business entity information is accurate with the Secretary of State before applying for corporate credit.
Image Source: Georgia Secretary of State Business Entity Search
  • Secretary of State – The state office representing the state where your business is incorporated needs to have accurate and current information for your company. Ensure that your public records and incorporation documents have the correct information.
  • Internal Revenue Service (IRS) – Use IRS Form 8832 to update your business address with the IRS. Download the PDF form here.
  • United States Postal Service (USPS) – You can use the USPS online mover’s guide to update your business address online.

Don’t leave your potential creditors confused about the actual company spelling or physical address of your business. This is a sure-fire way to be denied corporate credit. Verify your business entity information before attempting to establish business credit.

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Local Marketing is the Key

Sound like too much work for your busy entrepreneurial schedule? The EntreMarketing Group provides small businesses with Local Marketing Services that include many of the business entity information verification services on this page. Call The EntreMarketing Group at 888-507-2191. Or, Contact Us for a customized Local Marketing Package for your brand today.

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DIY Corporate Credit Series: Using a Free DUNS Number to Obtain Corporate Credit