Category: Personal Branding

October 13, 2015 3 Tips for Reaching Out to Influential Bloggers

Trying to grow your brand online? Savvy business owners understand the value of blogging regularly to grow brands. Many bloggers are quite willing to help your brand grow. Some may blog for/about your brand for free. Others will charge a fee. Either way, reaching out to influential bloggers is key simply because they’ll bring more valuable traffic to your site.

3 Things NOT to Do When Reaching Out to Influential Bloggers

Tips for reaching out to influential bloggers, like popular fashion and beauty power blogger Bethany Mota.
Tips for reaching out to influential bloggers, like popular fashion and beauty power blogger Bethany Mota.
Image Source: Time

Power bloggers are generally busy individuals. So, be careful not to insult them when reaching out to influential bloggers. That means being careful of the method and means you use, as they have the power to tarnish your brand’s reputation online. Here are three tips… three things you should NOT do when trying to get power bloggers to blog for/about your brand:

1. Don’t Waste Their Time

An email that gets straight to the point has a better chance of getting a positive response when reaching out to influential bloggers. Always be straightforward about what your intentions are overall.

2. Don’t Send Bulk Emails

Every power blogger is different from the rest. Some are okay with offers for paid reviews. Others may be insulted. Some may be honored with your invitation to host your podcast or be a featured guest of your webinar. Others may not.

That’s why it’s important that you tailor each email for each individual blogger based on what each enjoys doing online. What types of blog posts does she/he tend to publish to earn a living? Do some research so you can tailor your approach accordingly.

3. Don’t Pass the Research Buck to Interns

Your interns have nowhere near as much passion for your industry as you do. Therefore, they don’t have what it takes to reach out to industry professionals properly. So, do your own research for your emails when reaching out to influential bloggers. Even if you have your interns create the emails, you and only you should be the one who does the final review before sending the emails.

Interested in reaching out to influential bloggers in your industry? The EntreMarketing Group will conduct a market analysis to help you discover just who your industry’s power bloggers are, and how to contact them. Contact Us about getting started on your blogging campaign today.

May 13, 2015 How to Use Social Media to Build Your Personal Brand Online

As a female entrepreneur or businesswoman, your personal brand is just as important as your business brand. Technically, it may be even more important since the average consumer prefers to connect with the “person” behind the business these days. So, as you spend time on social media each day, building your business brand, be sure to build your personal brand online as well.

Social Networks Help You Build Your Personal Brand Online

What’s the most valuable asset you own as an entrepreneur or small business owner?

Your personal brand, of course!

Use social media to build your personal brand and your business brand online.
Social media is an excellent tool for building business brands online. But, did you know social networks can help you build your personal brand online too? Image Source: Melody Hossaini

No one will ever care about or respect your brand like you. So, it’s up to you to build your personal brand into a valuable resource within your industry. This will help you become an authority in your industry, giving your business brand even more credibility.

And, this rule applies whether you’re an employee, contractor, agency owner, freelancer or entrepreneur. The buzz you create for your brand on social media, both positive and negative, will impact the way people feel about you and your business online.

Personal Branding Mistakes Many Make on Social Media Networks

One of the biggest branding mistakes you can make is to spend all your social media time building your business profiles and pages. This is very important as it helps to establish your business’ presence on the World Wide Web.

But, these days, consumers tend to research products, services and the brands behind them before making purchases. Many prefer to deal with businesses that actually have real people at the forefront representing the ventures. That means that who you are, (or who they think you are), is just as important as the solutions your business provides.

Tips to Build Your Personal Brand on Social Media

  1. Spend time creating (and regularly updating) profiles for your personal brand on the social media networks dedicated to businesses:
    1. Twitter
    2. Google +
    3. LinkedIn
  2. Tweet and post from your personal profiles, making sure not to simply cut-and-paste from your business profiles. Be unique in order to build your personal brand on social media networks.
  3. Socialize with industry experts and niche gurus using your personal brand’s social media accounts. This helps you establish yourself as an industry guru as well.

The Bottom Line about Building Your Personal Brand Online

Remember this as your build both your personal and business brands on social media:

People want to connect to people, not businesses!

Ready to start building your brands online? The EntreMarketing Group helps women entrepreneurs and small business owners build valuable brands on social media networks. Contact The EntreMarketing Group about customizing a social media marketing package for your brand today.

May 12, 2015 To Build Your Business Brand You Must Build Your Personal Brand Online Too

Every savvy entrepreneur and small business owner understands the important of building the business brand online. But, to be truly successful in the business world, your own personal brand must have value as well. You need to also build your personal brand online in order to become an authoritative figure within your industry.

How to Build Your Personal Brand Online

How many minutes per day do you spend scrolling your Facebook timeline? What about your Twitter and Instagram feeds? Well, you could be utilizing all that time to effectively promote and build your personal brand online.

Build your personal brand online to bring credibility to your business brand.
Build your personal brand online to bring credibility to your business brand.
Image Source: James Brockbank

These days, social media rules the online world. All successful women in business have essentially become brands. Therefore, as a businesswoman or female entrepreneur, everything you do and say on social media tells your audience what your brand (you) is all about.

It’s up to you and how you interact with your social media audience to determine the value you bring to the table. Want to establish your brand (you) as a thought-provoking leader? Interested in establishing yourself as a valuable resource for an important cause?

Then, remember this:

Your posts, comments, shares and likes bring value (or de-value) to both your personal and business brands.

4 Tips to Build Your Personal Brand Online and Bring Credibility to Your Business Brand

Here are four things you can do in order to build your personal brand online and ensure that your business brand gains credibility in return:

  1. Share your favorite blog posts on Facebook, and discuss them openly on your profile, as well as in relevant FB groups.
  2. Tweet links to valuable industry content, being sure to include your insights and applicable hashtags so they can be found in Twitter
  3. Share posts you like on Google+ being sure to add a unique description or comment to the post, as well as appropriate hashtags.
  4. Endorse and recommend others you’ve work with and for in LinkedIn, which will lead to others doing the same for you.

The most important thing to remember is that your personal brand is a direct reflection of what your business brand is all about… generally speaking. So, be sure to represent both with respect and honor as you build your personal brand online.

Check Out CEO Kereen Henry on LinkedIn

What social media methods do you use to build your business and personal brands online?

Please share your tips with our audience in the comments below.