Category: Marketing Approaches

October 21, 2015 Tips for Writing an Effective Call to Action for Your Blog Post

Writing an effective call to action for your blog post increases your chances of gaining leads, converting leads, improving the user experience and, or course, making money from your products or services. Calls to action help improve the efficiency of your site. This is done by giving your visitors a clear paths to take in order to accomplish specific objectives.

Purpose of a Call to Action?

Check out the call to action (CTA) in the Dropbox landing page below. You’ll notice a prominently placed CTA button that tells the customer exactly what Dropbox wants users to do next. In this case, Dropbox wants:

  • New users to “Sign Up” for the service
  • Current users to “Sign In”
  • Or, “Download” the software/app
  • Interested users to “Learn More”
Check out the call to action (CTA) in this Dropbox landing page.
Check out the call to action (CTA) in this Dropbox landing page.
Image Source: Dropbox

Why Your Blog Post Needs a Call to Action

When you publish a blog post, you don’t just want visitors to read it and simply move on to something else. You want them to actually “TAKE ACTION”, preferably one that will help to build and benefit your brand. So, if you’ve caught the readers attention enough to get her/him to read your entire blog post, you’re already on the right track. Now, use that attention to call them to take action!

Here are some of the actions you may want to ask your blog visitors to take before leaving your post:

  • Post a Comment
  • Follow/Like You on Social Media
  • Register for Newsletter
  • Download Something
  • Buy Something from an Affiliate
  • Buy Something from You

When it comes to writing an effective call to action for your blog post, keep in mind that your visitors’ attention is extremely valuable. So, if you’re able to capture it, don’t waste valuable opportunities to engage with them online.

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Having trouble creating effective call to action buttons for your website or blog? The EntreMarketing Group creates unique graphics for calls to actions you can use on your website, blog, social media profiles and more. Contact The EntreMarketing Group about customized call to action buttons for your site today!

October 12, 2015 4 Factors to Help You Become an Influential Blogger

Interested in becoming an influential blogger within your industry or niche? If you’re willing to blog regularly, and provide valuable information to your blog audience, you too can become an influencer among your target audience. This will require knowing who your target audience is, what they’re passionate about, what their needs are and how you can help fulfill those needs.

In other words, how can your brand bring value to their lives? Can the products or services you provide actually improve the lives of your readers? Do you have expertise, information, data, stories, etc… that can help them solve problems they’ve been seeking answers for online? If you can answer yes to any of these questions, your audience will embrace you. And, you will soon become an influential blogger in your industry and/or niche.

4 Factors Considered When Determining Influential Blogger Ranking

Ileane Smith is an influential blogger who provides free tips to help her readers improve relationships with their own audiences to maximize online earnings.
Ileane Smith is an influential blogger who provides free tips to help her readers improve relationships with their own audiences to maximize online earnings.
Image Source: ileane/twitter

The role of an influential blogger has evolved over the years. So, the way the ranking of an influencer is graded has also evolved. Here are four factors that are still generally used across the board to determine the influence a blogger has over her/his audience:

1. Website, Blog and Social Media Traffic

Traffic stats present a very efficient snapshot of just how many people a particular influential blogger is actually reaching each day. These numbers come from website and blog traffic, as well as traffic from Facebook, Twitter, Instagram, Pinterest, YouTube and other social media networks.

2. Unique Brand Solutions

Your objective as an influential blogger is to help your audience members solve problems they’re having. If your solutions (products/services) are unique and original, your influence will be great, as your competition will be low or non-existent.

3. The “It” Factor

Do you or your brand have that “it” factor… that special something that immediately captures the attention of consumers? A good example of a brand with the “it” factor these days would be Uber. People love its unique service, the “rebel” attitude of its leaders, even the logo and the way the word roles off their tongues.

4. Google News Headliners

If you’re somehow able to get your blog accepted as a Google News source, you’ll see a major boost in traffic almost overnight. Keep providing the quality content Google saw when approving you, and you’re on your way to becoming a major player… and influential blogger in your industry.

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Ready to become an influential blogger but don’t have a website yet? The EntreMarketing Group creates professional websites for entrepreneurs and small business owners hoping to blog their way to success. Contact Us about starting your blog for you today.

 

July 28, 2015 What is Social Entrepreneurship All About?

According to entrepreneurial experts, “all entrepreneurship is social entrepreneurship.” Some small businesses work hard for the social good of the company, its employees, even its clients and customers. This can be anything from paying college tuition, to donating portions of sales proceeds to a charity to sponsoring social events for the local community.

What is Social Entrepreneurship?

So, what is social entrepreneurship? In a nutshell, it’s the act of using various business techniques to come up with solutions to social issues. It doesn’t matter the size of the business, or its overall beliefs, aims or visions. If the goal is to help with a current social problem, the company is practicing social entrepreneurship.

https://www.linkedin.com/pulse/what-ive-learned-judging-panel-social-sun-van-denbrande
Social Entrepreneurship is about rewarding ordinary people for making an extraordinary impact on the world.
Image Source: LinkedIn

Where did the term social entrepreneurship come from? Well, many entrepreneurs here in the US never felt very comfortable with capitalism as a whole. So, they pegged the term “social entrepreneurs”, and the term stuck. It basically means that they practice capitalism, but on a more social level. For example:

  • Buy our school supplies, and we’ll make sure local kids have school supplies too.
  • Buy our live salt-water fishing bait, and we’ll help save a precious dolphin.

What’s a Social Hook?

Just like a hook within a song or commercial helps you remember and relate to the brand or ad, so does a social hook. It’s the social term or phrase that helps to “hook” others so they feel socially responsible for helping you help your cause.

As a small business, your company is designed around one general thing: Your innovative service or product. And, what’s the overall purpose of that service or product? To provide a solution to a specific problem your target customer is currently having. Social entrepreneurship is about using that same service or product to help your customers solve a social problem happening in your industry, community or the world as a whole.

That’s what being socially committed is all about these days. Social good helps others, which helps you create a “good name” for your brand. Make sure your small business provides social good. Your customers will commend you for it.

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What are some things your company has done for the social good of others?

Share your social entrepreneurship tips with our audience in the comments below.

Ready to publicize your social hook for the greater good of others? The EntreMarketing Group will help you get the word out about your social entrepreneurism. Contact The EntreMarketing Group about customizing an online marketing campaign for your social cause today.

July 27, 2015 Why Women Entrepreneurs Should Be Collaborating with Influencers

According to the theories put before us in Back to the Future, we should be living a different lifestyle in 2015. There should be parks dedicated to hover boards, dogs being walked using remote controls and flying cars all over the atmosphere. Although we’re not quite there yet, some dramatic advancements have been made in the technology world. But, when it comes to communicating in the business world, one thing hold steadfast, you should be collaborating with influencers.

What are Influencers?

Let’s start with the basic question: What are influencers? Basically, they’re individuals who personally hold the power to affect (or influence) the buying decisions of others. This influence is based on their perceived or real relationship, position, knowledge or authority in specific areas. Here are two examples:

  1. Consumer Buying & Spending: Members of a reference group or peer group may act as influencers, such as a celebrity representing a product brand
  2. Business to Business (B2B) Buying: An external consultant (such as trusted salesperson) or internal employee (purchasers, managers, engineers) may act as influencers
Atlanta Businesswoman Alycia Meeker Boasts about Collaborating with Influencers on Her Social Media Profile
Atlanta Businesswoman Alycia Meeker Boasts about Collaborating with Influencers on Her Social Media Profile
Image Source: alyciameeker/about.me

Benefits of Collaborating with Influencers

So, why is it so important for you, as a woman entrepreneur, to start and continue collaborating with influencers? Third-party credibility has always been and continues to be one of the most effective marketing approaches in the business world. Whether it’s an endorsement, press coverage or simply word of mouth, getting them from non-related third parties make them much more credible than your everyday commercial ad.

Now, imagine getting that same their party endorsement from an industry expert, trusted business person or beloved celebrity? Collaborating with influencers who are actually involved in your industry boosts the endorsement’s credibility. That, in turn, boosts your brand’s connection with your niche audience.

And, when it comes to social media marketing, you want to get those social media influencers reading your messages. A like, share, comment and/or retweet from a social media star goes about as far as a b-ball game endorsement from Magic Johnson. Collaborating with influencers who can bring value to your brand is a powerful marketing and public relations tool for the savvy woman entrepreneur.

Click Here for Case Studies on Industry Influencers

Who are some influencers in your industry?

Share links to some of your industry influencers in the comments below.

July 9, 2015 Use Content Marketing to Speak to Your Prospects in Their Own Language

How often do you find yourself reading stuff online that doesn’t really relate to issues you’re currently facing in your life? If so, it’s probably not that often. Well, the same rings true for consumers, who are generally online seeking solutions to current problems. That’s why you need to speak to your prospects in a language they can understand… they’re own.

How to Speak to Your Prospects So They’ll Actually Hear You

For example, let’s say you own a marketing firm with a target market of US small businesses. If your content uses professional marketing terms like “quantitative analysis”, you may be turning potential customers away. Terms like these simply do not resonate with small business owners, unless their industry niche is marketing.

Instead, you want to use words that actually hit your prospects’ pain points when you speak to your prospects. This helps to invoke much more peaceful feelings, creating a relationship of trust with your target market. The end result is increased engagement throughout the entire buying cycle. Therefore, a phrases like “return on investment” would work better to capture the attention of your audience.

How to Speak to Your Prospects: Learn to Speak Your Audience's Language
Learn to Speak Your Audience’s Language
Image Source: Flickr

In other words, communicate with your audience using your problem-solving voice. That way, your prospects can clearly see the true value your solution will bring to their lives.

Your Content Must be a Valuable Lifeline

Speak to your prospects using content that actually stands out among all the other noise and average content. This improves your marketing approach, encouraging prospects to share your content with others. You’ll not only increase your online leads, you extend the reach of your brand’s voice online.

When you speak to your prospects using valuable content, you help your customers through:

  • Discovery
  • Nurturing
  • Engagement
  • Pleasure

Content is essential for discovering, engaging, nurturing and delighting customers.  The bottom line is that making your content relevant and unique increases your engagement impact and your marketing results.

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Looking for a simple way to publish relevant content for better online marketing results? The EntreMarketing Group creates customized content marketing packages for small businesses here in the US. Call 888-507-2191 or contact The EntreMarketing Group about customizing a content marketing strategy for your small business today.

 

July 8, 2015 Content Marketing: Engaging Your Audience with Help and Guidance

Want to engage your prospects online? Well, it could be as simple as giving them new tips and answering burning questions related to your niche. But, in order to do this effectively, you need to understand the issues they’re facing ahead of time. That way, you can directly address those key points within your content. This is what engaging your audience online is all about these days.

The Purpose of Helpful Content for Engaging Your Audience

If your content is actually helpful, it will help with literally engaging your audience. Useful content also enriches the experiences of your customers by giving them specific types of information:

  • How To
  • Ideas
  • New Perspectives
Engaging your audience with useful content is the key to lead conversions.
Engaging your audience with useful content is the key to lead conversions.

As humans, our brains have actually been preconditioned to think about ways to ease pain. However, they also form thoughts and retain information. When you help your prospects identify the actual pain they’re suffering, and the benefits of a specific solution, you improve your lead conversion rates. Engaging your audience with visuals, metaphors and useful examples improves these rates even more.

Just be sure NOT to talk about the greatness of your service or product, or the functions and features of your solution. That type of sales-driven content turns your audience away.

Engaging Your Audience with a Single Opportunity or Pain Point

For your content to perform at its absolute best, it needs to address a specific pain point or need. It must speak directly to your online prospects and what they’re going through at that time.

TMI (too much information) can cause the minds of your audience members to digress from the original need. It may also confuse them, which takes them off the intended topic, how to solve a current problem. This decreases engagement, also decreasing chances of lead conversion.

Ready to engage your prospects with content that truly matters? The EntreMarketing Group will customize an online marketing package specifically designed for your online audience. Call 888-507-2191 or contact The EntreMarketing Group about customizing a content marketing strategy for your small business today.

July 2, 2015 How to Promote Content on Your Social Media Networks

On Tuesday, we discussed when you should promote content on your social media networks. Today, let’s go over how to promote your content on social network sites.

Using the Right Form to Promote Content on Your Social Media Networks

Many social media marketing firms will give you tips to promote your content on your own social network profiles. But, there’s so much more to the entire concept that that. For one thing, social media content promoting falls under two different categories:

  1. Method
  2. Form

Method is described in detail in our post entitled “When Should You be Promoting Your Content on Social Media Networks?” Now, let’s go over form.

Use Visuals to Promote Content on Your Social Media Networks

Want lucrative results? Use these tips to promote content on your social media platforms.
Want lucrative results? Use these tips to promote content on your social media platforms.
Image Source: Flickr

Do you know that you can generate 53% more likes on your Facebook posts when they include photos? YouTube alone gets more than 4 million daily views, with Twitter and Instagram surpassing YouTube in active daily users. That’s a lot of social “friends” and “followers” online specifically looking for visual content.

Test Various Headlines for Each Post to Get Clicks on Social Media

The headline you choose for your content can generate thousands of clicks on social media… or just a couple. When you share to promote content on your social media networks, test out various headlines for each piece of content. This will give you a good idea as to which types and styles work best for your audience. Plus, it gives your audience a bit of a variety, keeping things fresh.

Customize Your Content Post for Each of Your Social Media Platforms

Don’t simply cut and paste the same message onto each of your social media platforms. The same “no no” applies to syndicating your shares within your WordPress blog. Instead, customize each post to grab the attention of each social media channel’s audience. Every time you promote content on your social media networks, the post should be unique.

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Need more social media marketing tips for your small business? Follow The EntreMarketing Blog today y completing the form at the bottom of this page. Then, call The EntreMarketing Group at 888-507-2191 or click here about customizing a social media marketing package for your business today.

June 30, 2015 When Should You be Promoting Your Content on Social Media Networks?

This is one of the DIY social media marketing questions I get all the time. Truth be told, there’s no right or wrong answer here. Many marketing specialists recommend promoting your content on social media at the same time every day or week. This can have a negative impact on your social media posts, turning them into jobs rather than audience-building tasks. So, let’s look at a less restrictive approach to your social media marketing campaign.

4 Tips to Make Promoting Your Content on Social Media Worth the Effort

There are 4 times when you should be Promoting Your Content on Social Media Networks.
There are 4 times when you should be Promoting Your Content on Social Media Networks.
Image Source: Flickr

When it comes to creating content, you want to make sure yours is relevant to your audience. But, what’s the point if no one will ever read it?

Need to know when promoting your content on social media will actually get it out to your target audience? These are the specific times you should be promoting your website, blog and other online content on your social networks:

1. The Day You Publish the Content

As soon as you publish a blog post, article, press release or any other type of content, start promoting it. Publish it, then share it on your social media networks.

2. The Day After You Publish It

It’s okay to go ahead and share that same great piece of content you published yesterday again today. More than likely, only a small percentage of your audience saw it the first time. So, promote it again by sharing your content on social media.

3. The Following Week

Share that same piece of content at least one more time, a week later. If it’s an informative article, exciting blog post, funny meme, interesting infographic, eye-catching cartoon, amazing video, etc… why not share again?

4. The Moment It Becomes Relevant Again

Did something just happen in the news, industry or local community that makes that content relevant all over again? Then, share it again… and again… especially if it keeps bringing value to the lives of your target audience.

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If social media and marketing are not your “things”, we understand. But, here at The EntreMarketing Group, social media marketing is our thing. And, we do it well. Promoting your content on social media for you is what we do. Call The EntreMarketing Group at 888-507-2191 or visit our Contact Us page for a free consultation.

June 24, 2015 Local Marketing for Restaurants: 3 Tips to Get You to the Top of Search Results

With the Internet technology offered today, restaurants have multiple resources for promoting businesses online. Local marketing for restaurants not only increases online traffic, it improves foot traffic to your brick and mortar location.

3 Tips for Improving Sales with Local Marketing for Restaurants

Check out these three simple tips to help you get more customers into your restaurant:

1. Locally Optimize Your Restaurant’s Website

Search engine optimization (SEO) is still key to getting visitors to your website. SEO is an online marketing strategy which incorporates the keywords your potential customers are using online into your site’s content. That’s the “white hat” way of appearing in search engine results.

As a restaurant, you want to include SEO keywords that are relevant to the people looking for what you have to offer. Some of the types of keywords you should be using with your local marketing for restaurants campaign should include:

  • City location
  • Location zip code
  • Local community name
  • Nearby businesses
  • Type of cuisine

2. Showcase Your Restaurant’s Food Online

Tom's Restaurant became famous thanks to Seinfeld plugs. Yours needs local marketing for restaurants to reach the top.
Tom’s Restaurant became famous thanks to Seinfeld plugs. Yours needs local marketing for restaurants to reach the top. Image Source: Wikipedia

Hire a professional photographer to take pictures of your most popular dishes. This will add some amazing touches to your restaurant’s menu that descriptions simply cannot do. According to Oxford Professor of Experimental Psychology, Charles Spence:

“People’s perception is typically dominated by what their eyes see.”

You also want to add these amazing food images to your restaurant’s website. Having them on your online ordering menu will greatly increase sales. And, don’t forget to repurpose your pictures on your social media pages as well. This will help improve your local marketing for restaurants results.

3. Offer Online Ordering from Your Restaurant’s Website and/or an App

In order to allow your customers to order food from your site, it must be a responsive website. That means it’s mobile-friendly. If it’s not, for one thing, Google will no longer send mobile traffic to it as of the latest Penguin update. Also, this will make ordering harder on customers as the site simply won’t function properly on mobile devices.

You can also use a 3rd-party app to allow online ordering from your restaurant. Some of the most popular ones include eat24hours.com, grubhub.com, seamless.com, etc… These sites provide the apps for your customers to order food from you for both delivery and pickup. All you have to do is provide the great customer service and tasty, quality food.

Get a Customized Local Marketing for Restaurants Campaign Package

Need a responsive website for your restaurant? Interested in local social media marketing for your restaurant? How about getting a customized app for your restaurant business brand?

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The EntreMarketing Group does all of that and more. We are the Small Business Brand Builders. Contact The EntreMarketing Group about customizing a Local Marketing for Restaurants campaign to help increase your sales today.

April 6, 2015 What is Inbound Marketing? And, how can it help your small business thrive?

As a woman entrepreneur or small business owner, you’ve probably heard the term “inbound marketing” used numerous times. But, what exactly is this marketing tactic that experts brag about so much? Basically, inbound marketing is a non-intrusive method of bringing your target audience in to your site to hear your messages.

The 4 Main Objectives of an Inbound Marketing Conversion System

The 4 Main Objectives of an Inbound Marketing Conversion System
The 4 Main Objectives of an Inbound Marketing Conversion System
Image Source: Wikipedia

Marketing Matters Inbound calls inbound marketing a conversion machine. That’s because it’s a very effective way to convert online visitors into customers. With inbound marketing, you use content to attract online visitors, rather than intruding on their online experiences with invasive banner ads and pop-ups.

There should be four main objectives to any inbound marketing strategy:

  1. Attract Visitors
  2. Nurture Leads
  3. Encourage Sales
  4. Create Loyal, Repeat Customers

How to Use Inbound Marketing Content to Attract Visitors to Your Site

The very first law of good inbound marketing is to attract visitors. For this, you need effective SEO services customized for your industry, niche, market, location, etc… Your SEO needs to be customized on the backend of your site, making sure you have valuable webpage titles and descriptions, as well as effective Meta data.

You also need to ensure that your content is valuable. That means your website and blog content must:

  • Be unique
  • Be relevant to your website’s niche
  • Bring value to the lives of your target audience

Get High Quality Content for Your Small Business Website

The more valuable your content is, the better chances you have of converting visitors into customers. And, if done right, you’ll even be able to convert those customers into loyal, repeat customers.

Need quality content for your site, but simply don’t have the time to create it? The EntreMarketing Group creates unique content for women entrepreneurs and small business owners marketing online. Get your inbound marketing in gear with a customized small business marketing strategy from The EntreMarketing Group today!