Category: Blogging Tips

October 23, 2015 How to Write Content That Shatters Reader Expectations

When a site visitor starts reading an article, there are certain expectations that must be met. Oftentimes, these expectations are created by the title (headline) and what was said within the first paragraph. If the content doesn’t met those expectations, it becomes a failure in the eyes of readers. So, how do you write content that not only meets the expectations of your readers, but actually shatters them?

You Too Can Write Content That Shatters Reader Expectations... on Any Topic
You Too Can Write Content That Shatters Reader Expectations… on Any Topic
Image Source: flickr

Many savvy bloggers, including those at HubSpot, believe that the key is delivering pieces that inform and educate readers beyond what they were expecting. This improves the chances that they will:

  • Read the entire piece
  • Share the informative content with others
  • Return to your website or blog for more valuable information

5 Questions to Ask to Ensure You Write Content That Shatters Expectations

Not sure whether or not your content is meeting (and surpassing) the expectations of your readers? Here are five questions to ask yourself before you hit “publish” to ensure that you write content that shatters reader expectations:

  1. Am I just reiterating what I’ve read on other sites, or am I adding new twists to the subject?
  2. Is the content I’m publishing actually better than that published on the same subject by my competition?
  3. Will my visitors walk away with something they can actually use to make their lives better?
  4. Did  I provide accurate data to back up any claims, and source them properly if they came from elsewhere?
  5. Will my readers be left with numerous questions after reading this content?

After answering these questions, fix and tweak your content accordingly. If you promised to answer a question or solve a problem in the beginning of the piece, make sure you kept that promise. And, that’s how you write content that shatters reader expectations.

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Have tips of your own to share? Share them with us by leaving a blog comment below.

 

October 21, 2015 Tips for Writing an Effective Call to Action for Your Blog Post

Writing an effective call to action for your blog post increases your chances of gaining leads, converting leads, improving the user experience and, or course, making money from your products or services. Calls to action help improve the efficiency of your site. This is done by giving your visitors a clear paths to take in order to accomplish specific objectives.

Purpose of a Call to Action?

Check out the call to action (CTA) in the Dropbox landing page below. You’ll notice a prominently placed CTA button that tells the customer exactly what Dropbox wants users to do next. In this case, Dropbox wants:

  • New users to “Sign Up” for the service
  • Current users to “Sign In”
  • Or, “Download” the software/app
  • Interested users to “Learn More”
Check out the call to action (CTA) in this Dropbox landing page.
Check out the call to action (CTA) in this Dropbox landing page.
Image Source: Dropbox

Why Your Blog Post Needs a Call to Action

When you publish a blog post, you don’t just want visitors to read it and simply move on to something else. You want them to actually “TAKE ACTION”, preferably one that will help to build and benefit your brand. So, if you’ve caught the readers attention enough to get her/him to read your entire blog post, you’re already on the right track. Now, use that attention to call them to take action!

Here are some of the actions you may want to ask your blog visitors to take before leaving your post:

  • Post a Comment
  • Follow/Like You on Social Media
  • Register for Newsletter
  • Download Something
  • Buy Something from an Affiliate
  • Buy Something from You

When it comes to writing an effective call to action for your blog post, keep in mind that your visitors’ attention is extremely valuable. So, if you’re able to capture it, don’t waste valuable opportunities to engage with them online.

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Having trouble creating effective call to action buttons for your website or blog? The EntreMarketing Group creates unique graphics for calls to actions you can use on your website, blog, social media profiles and more. Contact The EntreMarketing Group about customized call to action buttons for your site today!

October 20, 2015 8 Tips to Transform Your Content from Good to Outstanding – Part 2

Welcome to the second part of this 2-part series on how to transform your content into something outstanding your target audience will love. Your ultimate goal as a small business owner is to make money. This requires creating a level of trust with your audience. Then, when they’re ready to buy, they’ll choose you, their trustworthy source of reliable, useful, relevant information.

Read 8 Tips to Transform Your Content from Good to Outstanding – Part 1

4. Create Attention-Grabbing Headlines

Check out these valuable Tips to Transform Your Content from Good to Outstanding
Check out these valuable Tips to Transform Your Content from Good to Outstanding
Image Source: Digital Doughnut

According to Copyblogger:

“80% of people will read your headline, but only 20% will read the entire article to completion.”

Your headline’s only purpose is to get readers to continue reading the rest of your article. Do your headlines accomplish this task? A Wired Study suggests that you can cause traffic to a specific article to vary by 50% just by changing its title.

5. Publish Value and Solutions

Did you pose a question? Was it answered within the content? Did you make a promise in your title? Was it delivered? Have you given your readers actionable steps to take in order to accomplish something you promised to help them accomplish?

Remember, your products and/or services are to represented as solutions to your target audience’s problems. Therefore, your content should bring just as much value.

6. Include Relevant, High-Quality, Interesting Pictures

To this day, pictures still speak a thousand words… maybe even more. Images transform your text content into something more visually appealing by breaking up text. Blog images may include the featured image, images within and throughout the content, cartoons, memes, infographics, etc…

7. Post Easily Scannable Content

According to Nielsen Norman Group studies, the typical person online will read only about 20% to 28% of an article. Then, they simply scan the remainder of the article looking for useful info to jump out at them. When they spot something that interests them, then and only then will the read it in detail.

That means your content needs to be easily scannable so the “stuff” they find interesting will capture their scanning attention. These are some of the tools to use to make your doc easily scannable:

  • Subheadings
  • Images
  • Pull-Quotes
  • Bullet Points
  • Numbered Lists

8. Write Using Your “Positive” Brand Voice

You add to your brand identity each and every time you engage with a customer or reader in-person, online, via phone call or email. That image can be uplifted or damaged based on what employees, customers, consumers and others say/feel about your brand.

Therefore, you need to ensure that your content gives readers a positive message about your brand. This positive voice needs to flow within webpages, blog posts, articles, social media posts, press releases, and so much more!

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Ready to transform your content from good to outstanding? The EntreMarketing Group will help you repurpose your old content to make it relevant and useful again. We will also customize a content marketing package to help your brand’s image. Contact Us about your content marketing strategy today!

October 19, 2015 8 Tips to Transform Your Content from Good to Outstanding – Part 1

Over 200 million emails get sent out each and every minute, according to a HubSpot report? Plus, every minute of every day, 2.5 million content pieces get shared on Facebook, 220,000 pics go up on Instagram and 72 hours’ worth of videos get uploaded onto YouTube. With that much content going up every single minute of the day, shouldn’t you transform your content from good to outstanding to make sure it gets noticed?

8 Tricks to Transform Your Content into Outstanding Works

So, what should you do? How do you go about transforming good content into outstanding content? Aaron Agius of HubSpot gives us his take:

“When I’m creating content, I use a checklist of 10 key signals to help me decide whether I’ve created something that is great … or merely good. Only after I’ve addressed every single point on this checklist am I confident that the content I’ve created is the absolute best possible and fit for release.”

Don't just rewrite it... TRANSFORM your content.
Don’t just rewrite it… TRANSFORM your content.

1. Only Publish Original

Very few new ideas come to the Internet. So, chances are, whatever content you’re writing, more than likely, it’s not a 100% original idea. Therefore, in order to transform your content into something outstanding, it needs to have a unique spin to it. Don’t just spin someone else’s article. Add other info to it… quotes, sources, etc…

2. Make Content Easy to Find

How do you transform your content into something your potential clients consistently bumps into online? That requires the use of GOOD OLE’ SEO.

Don’t know SEO? Just think about various terms and phrases you’d use to search for what you’re writing online. Then, simply insert those terms and phrases (SEO KEYWORDS) into your content. If nothing else, at least optimize your title and URL?

3. Target Your Content

Not every single person on the planet is going to want your service or product… or visit the site you’re marketing for that matter. So, you must understand exactly who you should be targeting with your content (YOUR TARGET MARKET). Then, be sure to create content that’s been specifically created just for them.

There’s no point in publishing content that brings in an audience that will never buy what you’re selling. You need to transform your content into something that actually brings value to the lives of your target readers.

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Tune in tomorrow for Part 2!

October 15, 2015 7 Tools to Connect with Influential Bloggers – Part 2

Welcome to the second part of this 2-part series. It’s well worth the effort to invest quality time into building valuable connections with some of your industry’s power bloggers. These high quality bloggers will quickly become advocates for your brand, who will be open to assisting you over and over again. All you need are some effective tools to connect with influential bloggers quickly and simply.

Read 7 Tools to Connect with Influential Bloggers – Part 1

7 Effective Tools to Connect with Power Bloggers

Use these tools to connect with power bloggers like Leticia Barr founder of Tech Savvy Mama.
Use these tools to connect with power bloggers like Leticia Barr founder of Tech Savvy Mama.
Image Source: Tech Savvy Mama

Here are #5-#7 of our list of tools to connect you with influential bloggers to increase your blog’s chances of success:

5. Tomoson

Tomoson is one of the tools to connect with high quality industry bloggers with flexibility. It allows you to create projects, then invite those power bloggers (and others) to share, retweet, comment on and spread the word about online. You set the minimum requirements when filtering out influencers.

6. MyBlogU

MyBlogU is an action-driven platform and community created to connect with influential bloggers. It serves two basic goals:

  • Helps you connect with power bloggers by giving them free help
  • Helps you get featured on other power bloggers’ blogs through your own professional quotes

7. TwChat

TwChat, which stands for Twitter Chats, helps you build real connections with the influencers in your industry. With this online tool, you can quickly zoom in on Twitter Chats related to your industry and/or niche and participate in as many as you like.

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No time to use these online tools to connect with influential bloggers in your niche? The EntreMarketing Group loves helping entrepreneurs and small business owners establish strong brands in the blogging and social media worlds. Contact The EntreMarketing Group about customizing a Blog Marketing and Social Media Marketing Campaign for your rising brand today.

October 14, 2015 7 Tools to Connect with Influential Bloggers – Part 1

Trying to connect with influential bloggers within your industry? Well, there are online tools to help you do just that. In this 2-part series, we’ll help you discover seven different tools developed specifically for helping people connect achieve successful results from blogger outreach efforts.

7 Online Tools to Help You Connect with Influential Bloggers

These seven tools give you effective ways to connect with influential bloggers and achieve blogger outreach success:

1. Birdsong Analytics

BirdSong Analytics gives you the ability to export the follower list of any Twitter user into an Excel spreadsheet file. Your file export will include the real name, biography, Twitter URL, status (verified) and latest tweet of each Twitter user’s name.

2. BuzzSumo

BuzzSumo is a reputation management and search platform. It allows you to see exactly who covered a specific topic online recently, and the type of viral spread it got on social networks.

3. TwtrLand

TwtrLand is an online search tool that helps you connect with influential bloggers by helping you find individual influencers in any industry across the globe. You can search by name, location and skill, and filter the results by categories, location and influence level on Facebook, Twitter and Instagram.

4. Circloscope

Circloscope

helps you connect with influential bloggers primarily on Google Plus. With it, you can discover influencers within your niche while connecting with them on Google+. It helps you identify influential and active members of any G+ community, see who your own peers are following and create lists of power bloggers attending a Google hangout or event.

Contact The EntreMarketing Group about getting your blog up and running today!

Continue on to Part 2…

October 13, 2015 3 Tips for Reaching Out to Influential Bloggers

Trying to grow your brand online? Savvy business owners understand the value of blogging regularly to grow brands. Many bloggers are quite willing to help your brand grow. Some may blog for/about your brand for free. Others will charge a fee. Either way, reaching out to influential bloggers is key simply because they’ll bring more valuable traffic to your site.

3 Things NOT to Do When Reaching Out to Influential Bloggers

Tips for reaching out to influential bloggers, like popular fashion and beauty power blogger Bethany Mota.
Tips for reaching out to influential bloggers, like popular fashion and beauty power blogger Bethany Mota.
Image Source: Time

Power bloggers are generally busy individuals. So, be careful not to insult them when reaching out to influential bloggers. That means being careful of the method and means you use, as they have the power to tarnish your brand’s reputation online. Here are three tips… three things you should NOT do when trying to get power bloggers to blog for/about your brand:

1. Don’t Waste Their Time

An email that gets straight to the point has a better chance of getting a positive response when reaching out to influential bloggers. Always be straightforward about what your intentions are overall.

2. Don’t Send Bulk Emails

Every power blogger is different from the rest. Some are okay with offers for paid reviews. Others may be insulted. Some may be honored with your invitation to host your podcast or be a featured guest of your webinar. Others may not.

That’s why it’s important that you tailor each email for each individual blogger based on what each enjoys doing online. What types of blog posts does she/he tend to publish to earn a living? Do some research so you can tailor your approach accordingly.

3. Don’t Pass the Research Buck to Interns

Your interns have nowhere near as much passion for your industry as you do. Therefore, they don’t have what it takes to reach out to industry professionals properly. So, do your own research for your emails when reaching out to influential bloggers. Even if you have your interns create the emails, you and only you should be the one who does the final review before sending the emails.

Interested in reaching out to influential bloggers in your industry? The EntreMarketing Group will conduct a market analysis to help you discover just who your industry’s power bloggers are, and how to contact them. Contact Us about getting started on your blogging campaign today.

October 12, 2015 4 Factors to Help You Become an Influential Blogger

Interested in becoming an influential blogger within your industry or niche? If you’re willing to blog regularly, and provide valuable information to your blog audience, you too can become an influencer among your target audience. This will require knowing who your target audience is, what they’re passionate about, what their needs are and how you can help fulfill those needs.

In other words, how can your brand bring value to their lives? Can the products or services you provide actually improve the lives of your readers? Do you have expertise, information, data, stories, etc… that can help them solve problems they’ve been seeking answers for online? If you can answer yes to any of these questions, your audience will embrace you. And, you will soon become an influential blogger in your industry and/or niche.

4 Factors Considered When Determining Influential Blogger Ranking

Ileane Smith is an influential blogger who provides free tips to help her readers improve relationships with their own audiences to maximize online earnings.
Ileane Smith is an influential blogger who provides free tips to help her readers improve relationships with their own audiences to maximize online earnings.
Image Source: ileane/twitter

The role of an influential blogger has evolved over the years. So, the way the ranking of an influencer is graded has also evolved. Here are four factors that are still generally used across the board to determine the influence a blogger has over her/his audience:

1. Website, Blog and Social Media Traffic

Traffic stats present a very efficient snapshot of just how many people a particular influential blogger is actually reaching each day. These numbers come from website and blog traffic, as well as traffic from Facebook, Twitter, Instagram, Pinterest, YouTube and other social media networks.

2. Unique Brand Solutions

Your objective as an influential blogger is to help your audience members solve problems they’re having. If your solutions (products/services) are unique and original, your influence will be great, as your competition will be low or non-existent.

3. The “It” Factor

Do you or your brand have that “it” factor… that special something that immediately captures the attention of consumers? A good example of a brand with the “it” factor these days would be Uber. People love its unique service, the “rebel” attitude of its leaders, even the logo and the way the word roles off their tongues.

4. Google News Headliners

If you’re somehow able to get your blog accepted as a Google News source, you’ll see a major boost in traffic almost overnight. Keep providing the quality content Google saw when approving you, and you’re on your way to becoming a major player… and influential blogger in your industry.

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Ready to become an influential blogger but don’t have a website yet? The EntreMarketing Group creates professional websites for entrepreneurs and small business owners hoping to blog their way to success. Contact Us about starting your blog for you today.

 

April 29, 2015 How to Build Inbound Links: Guest Posting is an Effective Starting Point

For entrepreneurs and small business owners, new content marketing campaigns don’t start out with a full-time staff of writers. In most cases, these businesses have limited marketing budgets, giving them limited resources to get the job done. But, in time, each one will reach a point where inbound links are necessary to build online credibility.

The Benefits of Inbound Links

Build Inbound Links: Write a guest post, and get a free backlink.
Write a guest post, and get a free backlink.
Image Source: How To Make A Website

What is an inbound link? It’s a link from one site directly to yours. For example, let’s say your colleague writes a blog post and links to your site within that post. The link becomes an outbound link for your colleague, and an inbound link for you.

Inbound links, also known as backlinks, incoming links, inlinks and inward links are important to your SEO rankings. Basically, they help Google and other search engines get an understanding of just how important and popular your website is within your industry/niche.

Here’s how Wikipedia explains the benefits of backlinks:

“Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity and importance.

Google’s description of its PageRank system, for instance, notes that ‘Google interprets a link from page A to page B as a vote, by page A, for page B.’”

How to Get Inbound Links to Your Site

There are a few ways to get backlinks to your website. Today, we’re discussing guest posting to build inbound links. A guest posting campaign will allow you to build your own backlinks, while building online credibility for your brand.

So, how do you get started? Here are the steps to building backlinks using your new guest posting campaign:

  1. Locate authoritative sites relevant to your industry and/or niche. These high authority sites have already made their marks with Google and other search engines. So, your content will reach your target audience.
  2. Contact the site owners about writing guest posts for their blogs. Once approved, be sure to only publish content that actually helps to solve problems for your target audience. Not only will this increase your online visibility, you’ll build credibility with the audience, right there on the authoritative site itself.
  3. Create a killer bio for yourself on the guest posting site, and include an inbound link to your website in the bio. Also, be sure to link back to your site, social media network or other content within the post. Right there, you’ve created two inbound links to your brand’s content.
  4. If your guest post receives any comments, respond to them immediately. This shows your audience that you’re a real person who cares what they think and wants to engage with them. Your popularity will increase on the authoritative site, as well as with Google and other search engines, improving you SEO rankings.

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February 24, 2015 3 Types of Content Every B2B Company Should be Publishing Online

Marketing a B2B Company can be a bit trickier than marketing B2C’s, especially when the owners are women in business. We tend to scrutinize those we choose to work with… employees, vendors, etc… much deeper than our male counterparts. So, it’s vital that the B2B marketing you choose to do reaches that group of professional businesswomen you call your target market. Here’s how to ensure that the content you publish on your B2B company blog is valuable to your target market.

3 Types of Content Your B2B Followers Are Looking For Online

1. White Papers for B2B Companies

You’re not trying to sell sugarless gum to your buyers. Chances are good that the product or service you’re selling has flavor:

  • Layers
  • Details
  • Complexity
  • A lot of different types of content.

There’s probably a lot of information you want to convey, and that means there’s a good chance buyers will be confused.

White papers let you simplify all the details of your industry into easily understood bits. They can help your buyer express any concerns about issues they don’t quite understand by giving them access to useful facts, and the more facts you can provide, the better. eBooks are the hot new format for informational documents, but in B2B, you still need white papers to help you sell.

2. Infographics for B2B Companies

3 Types of Content to bring traffic to your B2B website and blog.
3 Types of Content to bring traffic to your B2B website and blog.
Image Source: Vertical Measures

Infographics are like the wildly animated and expressive cousin of the white paper. That’s where you can take all of the facts and data you’re breaking down for your buyer and doll it up into colorful and easily digested pieces. It works for all types of content.

In B2B, any experienced salesperson will tell you that you want to start your business conversations with an insight. Infographics are the best way to format your insights. Granted, infographics are widely used by everyone, but for good reason: the proper mix of raw data and the right amount of color will get attention in the marketplace.

3. Case Studies for B2B Companies

This is where you can really change up the types of content you’re working with. Case studies can come in a lot of different vehicles:

  • Videos
  • GIFs
  • Blogs
  • Flash animations

As long as it demonstrates a customer clearly and convincingly advocating on behalf of your product or service. The most important thing to keep in mind is to keep it all seamless.

Customer testimonials and your great ideas should work together to create a train of thought that buyers can follow quickly and easily. Be careful to design your case studies with the rest of your content in mind.

Author Bio: This content was written by Jenn Marie, a Freelance America writer with Content Marketing Geek. Jenn Marie’s content niches include health, technology, business and related topics. In her spare time, Jenn Marie enjoys spending time with her family, and listening to good music.

Get Custom Content for Your B2B Blog

Ready to start marketing your B2B company online? Looking for quality content written specifically for your B2B blog marketing strategy. The EntreMarketing Group provides custom website design and small business marketing packages specifically designed for women in business. Contact The EntreMarketing Group about your new, custom B2B marketing package today.

What makes B2B content so different from B2C content?

Tell us what you think in the comments below.

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