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Category: Email Marketing

Build an Email List Using Email Sign-Up Boxes
August 10, 2015 How to Build an Email List Using Email Sign-Up Boxes

Having a useful email list is very important to any small business marketing approach. It’s not just a marketing tool, it’s an asset that can help to drive revenue. But, coming up with ways to build an email list is not always as easy as it sounds.

Build an Email List Using Email Sign-Up Boxes
Build an Email List Using Email Sign-Up Boxes
Image Source: The EntreMarketing Group Email Sign-Up Form

These days, consumers are more sensitive than ever when it comes to receiving unwanted emails. The amount of clutter your customers get in their inboxes each day can be a bit overwhelming for them at times. That’s why it’s so important that you build an email list filled with consumers who actually want to hear what you have to say.

You also want to make sure that you abide by the good etiquette codes that go along with building valuable email lists, such as:

  • Comply with legal requirements
  • Respect the preferences of your subscribers
  • Only email content that’s relevant to your subscribers

Build an Email List Using Email Sign-Up Boxes

Sign-up boxes are a great way for any small business to build an email list. Simply place a conspicuous, clearly visible sign-up form on your website. Not only is this an effective list-building tactic, it’s very simple to put into place.

Here are a few tips to ensure that your sign-up boxes are effective as possible to help you build an email list:

  • Make sure you sign-up boxes are crisp, clean and keep the look and feel of your website.
  • Test results show that it’s best to place your sign-up boxes right below the top banner, or within them.
  • Make sure your sign-up boxes tell subscribers what they’ll be getting out of the deal. What should they expect from your emails? How do they benefit from being on your email mailing list?

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Are you in the process of trying to build an email list? Maybe your website needs email sign-up boxes too!

If so, The EntreMarketing Group is the one to call for all of your email marketing campaign needs. Contact The EntreMarketing or call us at 888-507-2191 for a free email marketing consultation today!

Email Marketing is a low cost approach that actually gives your audience what they want.
April 2, 2015 Email Marketing: An Effective Small Business Marketing Strategy for Under $100

Big brands tend to have big marketing and advertising budgets. But, when it comes to women entrepreneurs and small business owners, every penny matters. We need fast marketing ROI in order to feel confident that our marketing strategies are paying off. One extremely effective marketing approach that costs under $100 is email marketing.

Email Marketing is What Your Audience Wants

Email Marketing is a low cost approach that actually gives your audience what they want.
Email Marketing is a low cost approach that actually gives your audience what they want.
Image Source: epublicist/flickr

We highly recommend email marketing as part of your small business marketing strategy. Not only is the investment a mere $20 – $50 per month to start, but it’s actually what you audience wants. Let me explain…

The Low Low Cost of Email Marketing

Email marketing platforms like Constant Contact, Vertical Response, Mail Chimp, Campaigner, etc… automate the process, making it as simple as a few clicks. For less than $50 per month, you can send out marketing emails to up to 5,000 newsletter subscribers.

Email Marketing Works Because They Actually Want It

One of the most effective marketing approaches around these days is email marketing. Why? Well, it actually works!

Read What is Permission Marketing? Can It Really Help Your Small Business Succeed?

No matter the size of the small business or the industry, savvy marketers site email marketing as an effective tool for reaching your target audience. This tactic is known for producing high marketing ROI.

According to Entrepreneur:

“ExactTarget.com’s 50 Email Marketing Tips and Stats for 2014 reported that marketers received an average return of investment of $44.25 for every $1 spent on email marketing.”

Why is Email Marketing So Effective?

So, why does email marketing work so well? The bottom line is… your audience wants it! Marketing emails and e-newsletters are requested by your target audience through online signup forms.

That means they were already interested in your brand, product, service or message before they signed up. Therefore, they will actually read your messages, and possibly act on them, making your calls-to-action (CTAs) more effective than just about any other marketing approach.

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Ready to start your small business email marketing campaign? The EntreMarketing Group will help you develop a marketing approach that’s just right for your brand. Contact The EntreMarketing Group about a custom marketing strategy and start giving your target audience what they want today!

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