Category: Mobile Marketing

June 24, 2015 Local Marketing for Restaurants: 3 Tips to Get You to the Top of Search Results

With the Internet technology offered today, restaurants have multiple resources for promoting businesses online. Local marketing for restaurants not only increases online traffic, it improves foot traffic to your brick and mortar location.

3 Tips for Improving Sales with Local Marketing for Restaurants

Check out these three simple tips to help you get more customers into your restaurant:

1. Locally Optimize Your Restaurant’s Website

Search engine optimization (SEO) is still key to getting visitors to your website. SEO is an online marketing strategy which incorporates the keywords your potential customers are using online into your site’s content. That’s the “white hat” way of appearing in search engine results.

As a restaurant, you want to include SEO keywords that are relevant to the people looking for what you have to offer. Some of the types of keywords you should be using with your local marketing for restaurants campaign should include:

  • City location
  • Location zip code
  • Local community name
  • Nearby businesses
  • Type of cuisine

2. Showcase Your Restaurant’s Food Online

Tom's Restaurant became famous thanks to Seinfeld plugs. Yours needs local marketing for restaurants to reach the top.
Tom’s Restaurant became famous thanks to Seinfeld plugs. Yours needs local marketing for restaurants to reach the top. Image Source: Wikipedia

Hire a professional photographer to take pictures of your most popular dishes. This will add some amazing touches to your restaurant’s menu that descriptions simply cannot do. According to Oxford Professor of Experimental Psychology, Charles Spence:

“People’s perception is typically dominated by what their eyes see.”

You also want to add these amazing food images to your restaurant’s website. Having them on your online ordering menu will greatly increase sales. And, don’t forget to repurpose your pictures on your social media pages as well. This will help improve your local marketing for restaurants results.

3. Offer Online Ordering from Your Restaurant’s Website and/or an App

In order to allow your customers to order food from your site, it must be a responsive website. That means it’s mobile-friendly. If it’s not, for one thing, Google will no longer send mobile traffic to it as of the latest Penguin update. Also, this will make ordering harder on customers as the site simply won’t function properly on mobile devices.

You can also use a 3rd-party app to allow online ordering from your restaurant. Some of the most popular ones include eat24hours.com, grubhub.com, seamless.com, etc… These sites provide the apps for your customers to order food from you for both delivery and pickup. All you have to do is provide the great customer service and tasty, quality food.

Get a Customized Local Marketing for Restaurants Campaign Package

Need a responsive website for your restaurant? Interested in local social media marketing for your restaurant? How about getting a customized app for your restaurant business brand?

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The EntreMarketing Group does all of that and more. We are the Small Business Brand Builders. Contact The EntreMarketing Group about customizing a Local Marketing for Restaurants campaign to help increase your sales today.

March 3, 2015 There’s an App for That: Does Your Small Business Need an App?

Apps have so much untapped potential when it comes to marketing small businesses and entrepreneurs. And, this is especially true when it comes to local businesses. But, most women entrepreneurs and female business owners have no idea how to tap into that potential to create leading industry brands. So, the question for you is… does your small business need an app?

Does Your Small Business Need an App?

If your answer to this question is flat-out “no”, then, there’s no need for you to read further.

Does your small business need an app?
Your small business may benefit from having its own custom mobile app.
Image Source: Wikipedia

The bottom line is… even though apps are great for marketing small businesses, they’re simply not right for all brands. So, how do you know if your small business can truly benefit from a custom app?

Questions to Ask to Determine: Will Your Brand Will Benefit from an App?

  1. Would it benefit your brand to be able to get in touch with your customers 24 hours per day?

If you answered yes, the read on… your small business just may need an app.

  1. Is it possible to come up with a mobile experience created around your brand that’s both productive and fun for your customers?

If you answered yes to this one, you definitely need to at least look into a custom app for your brand.

Do you sell goods online? Then, you can create a custom mobile app which combines social media elements, with fun features, as well as discounts and rewards.

Still unsure? Understandable. Then, your brand probably does need an app. Just keep reading. We may inspire you yet.

  1. Does your small business need an app? Will it benefit from having one?

In question #1, the benefit would be having the ability to reach customers 24/7. But, the question to ask yourself is… do you need to? Would your brand benefit from this in any way?

In question #2, the benefit of having an app for your small business is to entice your customers. The discounts and rewards tempt them, making them want to shop with you again and again.

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Your business just may need an app to jump start a hot, new promotion, are push your local marketing towards success. Still not sure if your brand can actually benefit from an app?

The EntreMarketing Group creates apps to help business women build their brands on mobile platforms. Contact The EntreMarketing Group to find out how a custom app could help build your brand today!