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July 7, 2015 5 Content Marketing Principles that are Killing Traditional Marketing

In the olden days, TV, radio and mailings were the only way for small businesses to reach potential customers. Thankfully, those are days of the past. Yet, many old-school business owners are still tossing dollars to the wind with these costly, ineffective traditional marketing strategies.

You need to understand just how inefficient traditional marketing is in comparison to online marketing. Look at it like this:

  • Old traditional marketing is like a Huffy Beach Cruiser
  • Online marketing is like a Ducati Motorcycle

5 Principles of Content Marketing that Make It So Effective

Content marketing is killing traditional marketing, causing it to die a long, slow death.
Content marketing is killing traditional marketing, causing it to die a long, slow death.
  1. Content Marketing pushes instead of pulling. The concept of content marketing is about giving your target audience something that actually brings value to their lives. This creates a long-lasting relationship of trust. So, when they’re ready to buy, they’ll come back to you.
  2. Content Marketing is current and relevant. Unlike traditional marketing, good content keeps your audience keen on relevant issues, hot topics and trends. For example, a movement dedicated to #EmpoweringYoungGirls can write a piece about First Lady Michelle Obama making major changes in the White House. Then, publish that content on the same day she Mrs. Obama announces that cameras are now allowed on White House tours.
  3. Content Marketing both educates and entertains. This is the key to creating valuable relationships with your target audience. Traditional marketing, on the other hand, shoves the advertising message down the audience’s throat.

Creating Effective Content for Your Marketing Approach

When Traditional Marketing Just Doesn’t Cut It Anymore

When creating content for your online marketing strategy, be sure it has personality. Don’t be afraid to show your human side, versus the “commercial-ality” that comes with traditional marketing ads. Your audience needs to be able to relate to you if you want them to “follow you”, “like” your content and “share” it with others.

Tired of spending unnecessary dollars on traditional marketing? An online marketing plan from The EntreMarketing Group is a much more effective approach. Call 888-507-2191 or contact The EntreMarketing Group about customizing a content marketing strategy for your small business today.

Learn How to Market a Non-Profit Organization and Create Brand Buzzability
May 14, 2015 5 Tips to Market a Non-Profit Organization and Create Brand Buzzability

Trying to raise awareness for your non-profit business? Well, you’re going to have to generate a buzz, both offline… and online. So, how do you get people talking about your non-profit online, without spending a bunch of cash? We give you tips to market a non-profit organization without using your entire advertising budget.

5 Ways to Get Folks Talking as You Market a Non-Profit Organization

1. Engage Volunteers and Donors with Shareable Stories

Learn How to Market a Non-Profit Organization and Create Brand Buzzability
Learn How to Market a Non-Profit Organization and Create Brand Buzzability

People like talking about other people. Stories about lives changed or benefited by your non-profit are excellent for generating buzzes online. Just be sure to stay focused on the people, not your organization itself. This keeps it personal as you market a non-profit organization.

2. Recruit Volunteers Eager to Share You Content on Social Media

The more you post brilliant content on social media, the more you create an online buzz for your non-profit brand. Now, all you need to do is put together a group of people passionate about your organization and its works, to like, share and comment on your content. Be sure to include catchy calls-to-action to drive them to your site… “Subscribe to Our Emails”… “Register for Event Updates”… etc…

3. Build Your Personal Brand Online

People want to see, get to know and engage with the actual person/people behind your non-profit. To market a non-profit organization the right way means allowing volunteers and donors the chance to view your personal brand as a thought-leader and a credible resource for the cause you support. So, be careful what your personal brand likes, comments on and shares, as each one says something about you… the brand behind the non-profit brand.

Click Here to Learn How to Build Your Personal Brand Online

4. Build Up Street Credibility

You’ll also need to market a non-profit offline if you really want it to succeed. Train a group of people to act as your non-profit brand’s evangelists. No, we don’t mean a bunch of people who go door-to-door soliciting donations. You want people who will go out into the world and help create excitement about your cause. Also, be creative and sponsor events that will help generate a local buzz throughout the community.

5. Arm Your Board to Help Market Your Non-Profit

One of the most effective ways to market a non-profit organization it to get your board engaging with others about your cause. Arm your board members important data, success stories, organizational changes and information about products and services offered by your non-profit. Many of them will have valuable connections and ties within the community. Don’t be scared to use that to your advantage. They have the influence and power needed to generate a major buzz for your non-profit business. Yet, it’s your job to create the spark needed to ignite an effective fire.

Click Here to Learn How to Use Social Media to Build Your Persona Brand Online

Ready to market a non-profit organization to take it to the next level? The EntreMarketing Group will create a responsive website for your non-profit, and help build its brand online through content marketing and social media marketing. Contact The EntreMarketing Group about customizing an online marketing package for your non-profit brand today.

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Learn how you can use video marketing to give your small business services personality online.
April 30, 2015 How to Use Video Marketing to Give Your Service Personality

Why does your small business need video marketing?

Learn how you can use video marketing to give your small business services personality online.
Learn how you can use video marketing to give your small business services personality online. Image Source: The EntreMarketing Group/YouTube

Many small businesses look at video as an expensive trend developed for big companies with big marketing budgets. But, this is not always the case. You can create a video marketing campaign that’s both effective and inexpensive to promote your services.

These days, it doesn’t take a big production team to create a promotional video for your services. All small businesses need is a smartphone to create a one-minute video to market your services online. All you have to do is give your services personality. Here’s how.

How to Give Your Services Personality in Your Video Marketing Campaign

Human eyes are automatically drawn to interesting personalities and characters on-screen. But, you don’t necessarily need a company representative to showcase the personality of your brand on video. All you need is an interesting “talking head” of some sort to keep people watching and listening in order to receive your message.

However, if your talking head is too engaging, it just may distract viewers from acting on any calls-to-action off-camera on your site. That’s when it’s best to use your video marketing campaign to give your services themselves personality, as opposed to relying on the personality of the talking head.

Video: The EntreMarketing Group Gives Its Marketing Services Personality

So, how do you achieve this in your promotional video for your services?

In the video above, The EntreMarketing Group showcases their small business marketing services using cool graphics, vibrant colors and a hip vibe. Quick shots of interesting images come together to create an eye-catching promotional video.

Instead of a talking head, the message is told using attention-grabbing music, making this a very successful video marketing tool. All of this works in unison to give their small business marketing services personality.

Get Video Content for Your Website, Blog and Social Media Marketing Campaigns

Successful author, entrepreneur and blogger, Seth Godin, tells us:

“Marketing is a contest for people’s attention.”

So, take heed to expert advice. Use video marketing to capture the attention of your target audience. Give your services personality in order to create excitement about your solutions online.

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Ready to get a custom video to market your products or services online? Contact The EntreMarketing Group or call us at (888) 507-2191 about creating your video marketing campaign today.

Build Inbound Links: Write a guest post, and get a free backlink.
April 29, 2015 How to Build Inbound Links: Guest Posting is an Effective Starting Point

For entrepreneurs and small business owners, new content marketing campaigns don’t start out with a full-time staff of writers. In most cases, these businesses have limited marketing budgets, giving them limited resources to get the job done. But, in time, each one will reach a point where inbound links are necessary to build online credibility.

The Benefits of Inbound Links

Build Inbound Links: Write a guest post, and get a free backlink.
Write a guest post, and get a free backlink.
Image Source: How To Make A Website

What is an inbound link? It’s a link from one site directly to yours. For example, let’s say your colleague writes a blog post and links to your site within that post. The link becomes an outbound link for your colleague, and an inbound link for you.

Inbound links, also known as backlinks, incoming links, inlinks and inward links are important to your SEO rankings. Basically, they help Google and other search engines get an understanding of just how important and popular your website is within your industry/niche.

Here’s how Wikipedia explains the benefits of backlinks:

“Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity and importance.

Google’s description of its PageRank system, for instance, notes that ‘Google interprets a link from page A to page B as a vote, by page A, for page B.’”

How to Get Inbound Links to Your Site

There are a few ways to get backlinks to your website. Today, we’re discussing guest posting to build inbound links. A guest posting campaign will allow you to build your own backlinks, while building online credibility for your brand.

So, how do you get started? Here are the steps to building backlinks using your new guest posting campaign:

  1. Locate authoritative sites relevant to your industry and/or niche. These high authority sites have already made their marks with Google and other search engines. So, your content will reach your target audience.
  2. Contact the site owners about writing guest posts for their blogs. Once approved, be sure to only publish content that actually helps to solve problems for your target audience. Not only will this increase your online visibility, you’ll build credibility with the audience, right there on the authoritative site itself.
  3. Create a killer bio for yourself on the guest posting site, and include an inbound link to your website in the bio. Also, be sure to link back to your site, social media network or other content within the post. Right there, you’ve created two inbound links to your brand’s content.
  4. If your guest post receives any comments, respond to them immediately. This shows your audience that you’re a real person who cares what they think and wants to engage with them. Your popularity will increase on the authoritative site, as well as with Google and other search engines, improving you SEO rankings.

Click Here to Check Out Our Small Business Marketing Services

Interested in building inbound links with guest posting, but not sure where to start? The EntreMarketing Group has Content Marketing Packages to suit all entrepreneurial and small business needs… and budget. Contact The EntreMarketing Group about customizing a Content Marketing Package for your small business today!

The 4 Main Objectives of an Inbound Marketing Conversion System
April 6, 2015 What is Inbound Marketing? And, how can it help your small business thrive?

As a woman entrepreneur or small business owner, you’ve probably heard the term “inbound marketing” used numerous times. But, what exactly is this marketing tactic that experts brag about so much? Basically, inbound marketing is a non-intrusive method of bringing your target audience in to your site to hear your messages.

The 4 Main Objectives of an Inbound Marketing Conversion System

The 4 Main Objectives of an Inbound Marketing Conversion System
The 4 Main Objectives of an Inbound Marketing Conversion System
Image Source: Wikipedia

Marketing Matters Inbound calls inbound marketing a conversion machine. That’s because it’s a very effective way to convert online visitors into customers. With inbound marketing, you use content to attract online visitors, rather than intruding on their online experiences with invasive banner ads and pop-ups.

There should be four main objectives to any inbound marketing strategy:

  1. Attract Visitors
  2. Nurture Leads
  3. Encourage Sales
  4. Create Loyal, Repeat Customers

How to Use Inbound Marketing Content to Attract Visitors to Your Site

The very first law of good inbound marketing is to attract visitors. For this, you need effective SEO services customized for your industry, niche, market, location, etc… Your SEO needs to be customized on the backend of your site, making sure you have valuable webpage titles and descriptions, as well as effective Meta data.

You also need to ensure that your content is valuable. That means your website and blog content must:

  • Be unique
  • Be relevant to your website’s niche
  • Bring value to the lives of your target audience

Get High Quality Content for Your Small Business Website

The more valuable your content is, the better chances you have of converting visitors into customers. And, if done right, you’ll even be able to convert those customers into loyal, repeat customers.

Need quality content for your site, but simply don’t have the time to create it? The EntreMarketing Group creates unique content for women entrepreneurs and small business owners marketing online. Get your inbound marketing in gear with a customized small business marketing strategy from The EntreMarketing Group today!

Women in Business Need to Know the Importance of Search Engines
March 4, 2015 Understanding the Importance of Search Engines for Marketing Femaled Owned Businesses

Unless you’ve been living under a rock for the past couple decades, you’re know at least a little bit about search engines. But, do you truly understand the way they function? As a female entrepreneur or small business owner, do you have a full understanding of the importance of search engines for your company?

Women in Business Need to Know the Importance of Search Engines
Women in Business Need to Know the Importance of Search Engines

Women in Business Need to Know the Importance of Search Engines

You need to know how to optimize your business website for better performance on search engines. If this sounds like a task you simply don’t have time to tackle, then hiring a marketing firm is the best choice for you. But, it’s still importance to know the outcome you want from your SEO services in order to ensure that your marketing strategy is effective, and worth your dollars.

Some other information that you might find useful:

  1. Search engines actually absorb and collect information about the search trends of consumers.
  2. Search engines have data regarding people’s mobile device use, including search behavior.

All of this data can be accessed by entrepreneurs and small business owners to learn exactly what their target audiences is looking up online. Which, in turn, can be used for a competitive marketing advantage. With this information, you’ll be able to make sure your marketing strategies include only the relevant “meat and potatoes” that your target audience wants to see.

Read Make Yourself Shine as a Businesswoman: 5 Tips for Marketing at a Networking Event

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Make the Most of Your Profitable Content
February 12, 2015 How to Make Your Site’s Most Profitable Content More Visible… and More Profitable

The key to making the most profitable content on your site more profitable is to simply make it more visible. But, for many small business owners and women entrepreneurs, this is much easier said than done.

Not everyone has an eye for effective visibility when it comes to website and blog content. So, we’re here to give you some really great tips to put you on the right track.

Read3 Tips to Use Your Blog Content to Make Money Online

For the record, when we say, “make your most profitable content more visible”, we don’t mean you need to literally change your content. What we’re actually saying is that you need to give that content better display areas on your site.

So, how do you know which content is the most profitable content on your site? Well, Google Analytics reports and data… of course! Monitor and track your content’s performance. Once you determine exactly which content is actually helping you make money online, or is driving the highest amount of conversions, evaluate that contents’ placement locales.

Make the Most of Your Most Profitable Content
Make the Most of Your Profitable Content
Image Source: Mobiloud

3 Tips to Making Your Most Profitable Content Even More Profitable

There are various ways to move your most profitable content to better locations on your site. Here are three:

  1. Add a Headline, Button or Tab for That Content – We believe that BuzzFeed hit this one on the nose with their prominently placed circular badge entitled “Best of 2014.” This ploy placed all of their most popular content up under one, single tab. This drives many more clicks, making their most profitable content, even more profitable.
  2. Link to Most Profitable Content from the Home Page – A perfect example of this would be Entrepreneur magazine. Right at the top of its home page, you’ll find links to Top 50 Posts. To the right are posts from its top contributors, as well as links to what’s trending right now on the site. Of course, you probably have nowhere near as much content as Entrepreneur. But, you can link to the same infographic, video, article or blog post for days, weeks, even months if continues to stay your most profitable content that long.
  3. Use Your Most Profitable Webpages – In many cases, a site’s blog may not be the most popular section of the website. Use Google Analytics to help you find out where your traffic is spending most of its time. Then, place your most profitable content there, and simply link to it from your blog. Or, you can publish it on your blog, and paste a highly-visible headline on the more profitable page, linking to the content.

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Your marketing approach can be improved greatly using a competitor analysis.
December 12, 2014 Competitor Analysis: How to Use It to Improve Your Marketing Approach

What is a competitor analysis? It’s an assessment of the weaknesses and strengths of your potential and current competitors. This analysis allows you and your marketing team to come up with both defensive and offensive approaches to identifying business threats and opportunities.

Obtaining a thoroughly researched competitor analysis helps improve your small business marketing plan. Through this evaluation, you get a better eye’s view of what makes your business solutions (products and services) so unique. This helps you get a better understanding of the characteristics you need to promote in order to effectively attract your target market.

Competitor Analysis: Market Trends

A competitor analysis, also known as a competitive analysis, reveals various marketplace trends. This helps you and your marketing team spot valuable chances to differentiate your solutions from those of your competitors. You’ll also get the opportunity to spot lucrative chances to go against the grain, which tends to attract small, yet loyal segments of the marketplace.

For example, let’s say you own a small record label. Through your competitor analysis, you learn that all of your competitors are releasing nothing but digital downloads and CDs. This gives you the opportunity to “take over” the under-served marketplace of vinyl LPs.

Competitor Analysis: Small Business Marketing

These days, most marketing approaches concentrate less on selling services and products than ever before. Now, with the content marketing boom, it’s smarter to focus on selling value and benefits to your target market.

The best way to ensure that you provide your target audience with value and benefits greater than those of your competitors is with a competitive analysis. This will allow you to analyze the solutions they’re providing, so you can provide even better solutions to your target market.

Always remember that what your customers think they’re purchasing is so much more important to them than what they’re actually purchasing. Influence their buying choices by ensuring them that your solutions are better than those of your competition.

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Ready to order your small business competitor analysis?

Contact The EntreMarketing Group today.

The EntreMarketing Group Brings You 2015 Small Business Marketing Trends to Add to Your Budget
December 10, 2014 New Small Business Marketing Trends for 2015

There are exactly 21 days left in 2014. For women entrepreneurs and small business owners, that means the time to start budgeting and planning for 2015 is now. But, when it comes to small business marketing campaigns, knowing where to start can be a bit tricky.

In 2015, you need to be much more creative with your marketing campaigns than you were this year. That means that the longer you procrastinate with creating your 2015 budgets, the less time you’ll have to start implementing it. And, this is bad news if you plan to take next year’s marketing to new heights.

Featured Image: The EntreMarketing Group Brings You 2015 Small Business Marketing Trends to Add to Your Budget. Image Source: 24-7 Press Release

2015 Small Business Marketing Trends: Thought Leadership

According to Forbes, you should expect to see more focus on both thought leadership and inbound marketing in 2015. Thought leadership is expected to help increase the credibility of women owned businesses next year.

Improving brand awareness was once a top priority for women entrepreneurs. Although it’s still important, thought leadership has been an added benefit to building brands over the years. Inbound marketing is also continuously increasing in popularity because it too supports brand awareness. That means that for 2015, you need to allocate more of your budget to inbound marketing efforts.

2015 Small Business Marketing Trends: Inbound Marketing VS Content Marketing

Is there a difference between inbound marketing and content marketing? Well, although the two are directly related, there are some major differences.

Content marketing involves providing your target audience with valuable information. This could be blog posts, news articles, informative articles, whitepapers, eBooks, etc… All of these forms of content help to drive more traffic to your business website.

There’s a bit more to inbound marketing tactics, however. This small business marketing approach involves methods for bringing consumers in to your website, other than content. Some of these forms of inbound marketing include SEO (search engine optimization), PPC (pay per click) and SMM (social media marketing).

Ready to start planning your small business marketing approach for 2015? Contact The Entre Marketing Group to get started on your customized marketing package today.

2015 Online Marketing Trends
December 2, 2014 2015 Online Marketing Trends: Content Marketing Will Grow Even More in 2015

As the year comes to a close, you’ll find yourself stumbling across more and more articles about 2015 trend predictions. Digital marketing industry trends are no exception. Changes and innovations within this industry will continue throughout time. One of the online marketing trends expected to continue growing in 2015 is content marketing.

Key Statistics on 2015 Online Marketing Trends

According to an IAB report entitled B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America:

  • Online Marketing Trends – 93% of the B2B marketers who took part in the research process admitted to using content marketing in 2014
  • Online Marketing Trends – 42% of the B2B marketers who took part in the research process believed that their content marketing strategies were effective in 2014

This report tells us that female small business owners and women entrepreneurs will understand the benefits of content marketing even more in 2015. Many will begin to reallocate funds set aside for SEO, PPC and social media marketing (SMM) to content marketing efforts instead. This will be one of many 2015 online marketing trends.

But, how will these women entrepreneurs and small business owners stand out above the many competitors online? Will you be able to dominate the attention of your target market using online content? Well, if your online content is valuable to your target market, SEO friendly to attract search engines and engaging enough to keep visitors on your site, you just may be able to do it.

Types of Online Content You Should Look Into for 2015

There are multiple types of content that will be part of the 2015 online marketing trends. But, there are some that are great at attracting readers, and encouraging them to subscribe to your blog. You also want to ensure that your online content increases the amount of engagement you see among your audience.

Here are some of the types of online content you should look into adding to your marketing mix in 2015:

  • Videos
  • Infographics
  • Whitepapers
  • Memes
  • Cartoons
  • Contests
  • Polls
  • Surveys

Featured Image: 2015 Online Marketing Trends. Image Source: IED Web Marketing

The Entre Marketing Group helps women entrepreneurs and small business owners publish valuable online content. Ready to get customized content for your website, blog and other marketing efforts. Contact The Entre Marketing Group about helping your small business keep up with 2015 Online Marketing Trends today.

Have any other 2015 online marketing trends you’d like us to discuss?

Share them with us in the comments below.

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