Category: Social Media Marketing

October 15, 2015 7 Tools to Connect with Influential Bloggers – Part 2

Welcome to the second part of this 2-part series. It’s well worth the effort to invest quality time into building valuable connections with some of your industry’s power bloggers. These high quality bloggers will quickly become advocates for your brand, who will be open to assisting you over and over again. All you need are some effective tools to connect with influential bloggers quickly and simply.

Read 7 Tools to Connect with Influential Bloggers – Part 1

7 Effective Tools to Connect with Power Bloggers

Use these tools to connect with power bloggers like Leticia Barr founder of Tech Savvy Mama.
Use these tools to connect with power bloggers like Leticia Barr founder of Tech Savvy Mama.
Image Source: Tech Savvy Mama

Here are #5-#7 of our list of tools to connect you with influential bloggers to increase your blog’s chances of success:

5. Tomoson

Tomoson is one of the tools to connect with high quality industry bloggers with flexibility. It allows you to create projects, then invite those power bloggers (and others) to share, retweet, comment on and spread the word about online. You set the minimum requirements when filtering out influencers.

6. MyBlogU

MyBlogU is an action-driven platform and community created to connect with influential bloggers. It serves two basic goals:

  • Helps you connect with power bloggers by giving them free help
  • Helps you get featured on other power bloggers’ blogs through your own professional quotes

7. TwChat

TwChat, which stands for Twitter Chats, helps you build real connections with the influencers in your industry. With this online tool, you can quickly zoom in on Twitter Chats related to your industry and/or niche and participate in as many as you like.

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No time to use these online tools to connect with influential bloggers in your niche? The EntreMarketing Group loves helping entrepreneurs and small business owners establish strong brands in the blogging and social media worlds. Contact The EntreMarketing Group about customizing a Blog Marketing and Social Media Marketing Campaign for your rising brand today.

October 14, 2015 7 Tools to Connect with Influential Bloggers – Part 1

Trying to connect with influential bloggers within your industry? Well, there are online tools to help you do just that. In this 2-part series, we’ll help you discover seven different tools developed specifically for helping people connect achieve successful results from blogger outreach efforts.

7 Online Tools to Help You Connect with Influential Bloggers

These seven tools give you effective ways to connect with influential bloggers and achieve blogger outreach success:

1. Birdsong Analytics

BirdSong Analytics gives you the ability to export the follower list of any Twitter user into an Excel spreadsheet file. Your file export will include the real name, biography, Twitter URL, status (verified) and latest tweet of each Twitter user’s name.

2. BuzzSumo

BuzzSumo is a reputation management and search platform. It allows you to see exactly who covered a specific topic online recently, and the type of viral spread it got on social networks.

3. TwtrLand

TwtrLand is an online search tool that helps you connect with influential bloggers by helping you find individual influencers in any industry across the globe. You can search by name, location and skill, and filter the results by categories, location and influence level on Facebook, Twitter and Instagram.

4. Circloscope

Circloscope

helps you connect with influential bloggers primarily on Google Plus. With it, you can discover influencers within your niche while connecting with them on Google+. It helps you identify influential and active members of any G+ community, see who your own peers are following and create lists of power bloggers attending a Google hangout or event.

Contact The EntreMarketing Group about getting your blog up and running today!

Continue on to Part 2…

July 3, 2015 Where to Promote Content on Social Media Platforms

In this week’s series, we’ve already discussed both when and how to promote content on social media. Today, we go over some tips on where to promote content on social media platforms. The goal is to help you share content the right way, in order to actually gain valuable clicks from your audience.

Simply copying and pasting your content links on every social media platform just won’t do it. So, it’s important to know where you’ll get the best audience engagement for your content.

Figuring Out Where to Promote Content on Social Media

Let’s say a VIP colleague asked you to meet her in Atlanta, GA for a networking event. Most people have a good idea of how to get to Atlanta. But, once they arrive, there will be massive amounts of locations for your potential networking location. So, you’ll need much more to go on in order to actually find the location where you’ll meet your colleague. If not, you’ll ever find each other.

Learn where to promote content on social media platforms for better exposure.
Learn where to promote content on social media platforms for better exposure.
Image Source: stockdaledesigns/deviantart

When deciding where to promote content on social media platforms, look at it the exact same way. These are the places where you need to share your content for better online exposure:

1. Share with Your Own Social Media Networks

Once you determine which social media networks are best for reaching your target market, you’re ready to start posting. Share your website, blog, news, sales and other content directly on your social platform. Make sure to make each post unique in order to effectively reach your intended audience on each platform.

2. Promote Content in Relevant Social Media Groups

Each individual social media platform has various groups and communities. Each one has its own specific niche. Find some that are relevant to your brand’s niche and participate in those discussions sometimes. Do NOT spam the groups with your sales messages. Instead, share valuable content relevant to the niche. Make sure anything you share in these social media groups will actually bring value to the groups and the lives of its members.

3. Leverage Your Social Media Profiles

Here are a few tips for leveraging your profiles to promote content on social media platforms:

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Now that you have this new information to promote content on social media, how will you use it to your advantage? Share your tips in the comments below. Click here to discuss a customized social media marketing approach for your business with The EntreMarketing Group today.

July 2, 2015 How to Promote Content on Your Social Media Networks

On Tuesday, we discussed when you should promote content on your social media networks. Today, let’s go over how to promote your content on social network sites.

Using the Right Form to Promote Content on Your Social Media Networks

Many social media marketing firms will give you tips to promote your content on your own social network profiles. But, there’s so much more to the entire concept that that. For one thing, social media content promoting falls under two different categories:

  1. Method
  2. Form

Method is described in detail in our post entitled “When Should You be Promoting Your Content on Social Media Networks?” Now, let’s go over form.

Use Visuals to Promote Content on Your Social Media Networks

Want lucrative results? Use these tips to promote content on your social media platforms.
Want lucrative results? Use these tips to promote content on your social media platforms.
Image Source: Flickr

Do you know that you can generate 53% more likes on your Facebook posts when they include photos? YouTube alone gets more than 4 million daily views, with Twitter and Instagram surpassing YouTube in active daily users. That’s a lot of social “friends” and “followers” online specifically looking for visual content.

Test Various Headlines for Each Post to Get Clicks on Social Media

The headline you choose for your content can generate thousands of clicks on social media… or just a couple. When you share to promote content on your social media networks, test out various headlines for each piece of content. This will give you a good idea as to which types and styles work best for your audience. Plus, it gives your audience a bit of a variety, keeping things fresh.

Customize Your Content Post for Each of Your Social Media Platforms

Don’t simply cut and paste the same message onto each of your social media platforms. The same “no no” applies to syndicating your shares within your WordPress blog. Instead, customize each post to grab the attention of each social media channel’s audience. Every time you promote content on your social media networks, the post should be unique.

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Need more social media marketing tips for your small business? Follow The EntreMarketing Blog today y completing the form at the bottom of this page. Then, call The EntreMarketing Group at 888-507-2191 or click here about customizing a social media marketing package for your business today.

June 30, 2015 When Should You be Promoting Your Content on Social Media Networks?

This is one of the DIY social media marketing questions I get all the time. Truth be told, there’s no right or wrong answer here. Many marketing specialists recommend promoting your content on social media at the same time every day or week. This can have a negative impact on your social media posts, turning them into jobs rather than audience-building tasks. So, let’s look at a less restrictive approach to your social media marketing campaign.

4 Tips to Make Promoting Your Content on Social Media Worth the Effort

There are 4 times when you should be Promoting Your Content on Social Media Networks.
There are 4 times when you should be Promoting Your Content on Social Media Networks.
Image Source: Flickr

When it comes to creating content, you want to make sure yours is relevant to your audience. But, what’s the point if no one will ever read it?

Need to know when promoting your content on social media will actually get it out to your target audience? These are the specific times you should be promoting your website, blog and other online content on your social networks:

1. The Day You Publish the Content

As soon as you publish a blog post, article, press release or any other type of content, start promoting it. Publish it, then share it on your social media networks.

2. The Day After You Publish It

It’s okay to go ahead and share that same great piece of content you published yesterday again today. More than likely, only a small percentage of your audience saw it the first time. So, promote it again by sharing your content on social media.

3. The Following Week

Share that same piece of content at least one more time, a week later. If it’s an informative article, exciting blog post, funny meme, interesting infographic, eye-catching cartoon, amazing video, etc… why not share again?

4. The Moment It Becomes Relevant Again

Did something just happen in the news, industry or local community that makes that content relevant all over again? Then, share it again… and again… especially if it keeps bringing value to the lives of your target audience.

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If social media and marketing are not your “things”, we understand. But, here at The EntreMarketing Group, social media marketing is our thing. And, we do it well. Promoting your content on social media for you is what we do. Call The EntreMarketing Group at 888-507-2191 or visit our Contact Us page for a free consultation.

June 29, 2015 Restaurant Marketing Tips: How to Use Social Media to Grow Your Business

When it comes to restaurant customer service, giving customers that personal touch is key to success. They want the hosting and waiting staff to engage with them, making them feel special throughout their dining experiences. Well, when it comes to social media restaurant marketing, the same strategy rings true.

3 Tips for Effective Social Media Restaurant Marketing

When using social media restaurant marketing, you MUST engage your audience like you do your dining customers.
When using social media restaurant marketing, you MUST engage your audience like you do your dining customers.
Image Source: Flickr

Many restaurant owners make the big blunder of putting too much focus on how much content they publish on social media. This causes them to miss out on major chances to engage with those they’re actually trying to reach online. Follow these three restaurant marketing tips to ensure that your social media marketing strategy is effective:

1. Restaurant Marketing Tips: Quality Trumps Quantity

It’s much better to post ONE relevant, useful post, than multiple pieces of “stuff” your audience doesn’t even care about every day. Skip a day if you have to if that’s what it takes to make sure everything you post brings value to your customers’ lives.

2. Restaurant Marketing Tips: Acknowledge Your Fans

Respond to your audience engagement. If someone leaves a comment on your page or a post, “Like” it, “Favorite” it, “Retweet” it and or respond to it. But, never, ever ignore or disregard it. Just think about how mad the customers who eat at your restaurant would be if they were ignored. Ignoring them online is just as disrespectful.

3. Restaurant Marketing Tips: Sponsored Posts aren’t All Bad

Social media marketing is a free tool to help you reach your customers and potential customers online. Paid advertising on social media can help to boost your online exposure. Just make sure your sponsored posts are targeted towards the right audience, and are SEO-friendly.

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The EntreMarketing Group specializes in social media marketing for restaurants and other businesses. Let us manage your social media restaurant marketing strategy to help you gain more foot traffic for your business. Contact The EntreMarketing Group online or call us at 888-507-2191 for more information today.

June 18, 2015 Small Business Trends: New Facebook Customer Engagement Tools Rollout

Facebook is still the largest social media platform on the planet. So, when it rolls out new business tools, small business owners need to take heed. Last week, the leader of the social media world introduced a few new tools to help businesses communicate with customers online. Today, we help you discover two of these Facebook customer engagement tools, which could greatly impact the way your brand uses the social network.

2 New Facebook Customer Engagement Tools for Businesses

Check out these two social media business tools developed to help improve customer engagement on Facebook:

1. Facebook Place Tips for Customer Engagement

Place Tips was introduced to the Facebook world back in January. The social media giant has been testing the new customer engagement tool since then. It’s now being expanded so that more local businesses can use it.

With Facebook Place Tips, mobile users will have FB photos and posts “pushed” at them while they shop in local stores. So, your customers can receive push information about your local business, including sales info and coupons, while they browse your local store location.

Facebook Place Tips is a New Facebook Customer Engagement Tool Rolling Out
Facebook Place Tips is a New Facebook Customer Engagement Tool Rolling Out
Image Source: SamirHalpati/Google Plus

2. Saved Replies for Engaging with Customers on Facebook

Been lucky enough to attract an engaging Facebook business audience? Then, there are probably customer comments waiting for you on a regular basis. Social media customer service etiquette dictates that you reply to these comments. But, sometimes, you simply can’t reply to all of them immediately. So, what should you do?

Well, soon you’ll have access to the “saved replies” Facebook engagement tool. With Facebook Saved Replies, business page admins will be able to create basic replies to comments, and save them. Then, you’d be able to login later, and quickly edit and post the reply directly on your Facebook Business Page. As Small Biz Trends puts it:

“You can then go into Facebook when you have the time to craft a more complete reply to an inquiry.”

Social Media Marketing for Small Businesses

All these social media platforms and Facebook customer engagement tools becoming too much to keep up with these days? Then, hire the social media marketing experts at The EntreMarketing Group to help your company grow. Contact The EntreMarketing Group at 888-507-2191 about customizing a social media marketing package for your small business today.

May 22, 2015 8-Year Old Vivienne Harr Turns Lemonade Stand into Successful Movement and Lucrative Corporation

One day, 8-year old Vivienne Harr saw two young Nepal boys around her age in a photo. The fact that they were living in “modern-day slavery” enraged her. And, that’s when her motto was branded:

“Compassion is not compassion without action.”

Young Vivienne Harr was determined to take a stand against this injustice. But, being so young, she only had business experience doing on thing: selling lemonade. So, every single day, come rain or shine, she set her lemonade stand up. Her goal was to “make a stand” (pun intended) to end child slavery.

How Did Choose to Make a Stand to Eradicate Child Slavery?

On the 52nd day, her story was reported in The New York Times. Nicholas Kristof, a columnist and Pulitzer prize-winner, retweeted a post about the article. Then, major publications from ABC News to BBC World News, from Yahoo News to Bloomberg TV, from Parenting to Oprah Magazine and various other media sources across the globe eventually covered her story. There were coverage reports from the US to Hong Kong to Brazil to Australia about her Make a Stand Movement.

The Success of Make a Stand Lemonade

Vivienne Harr turned her Make a Stand Lemonade business into a lucrative corporation and movement.
Vivienne Harr turned her Make a Stand Lemonade business into a lucrative corporation and movement to end child slavery. Image Source: Fair Trade USA

By the 173rd day, Vivienne Harr successfully reached her financial goal, reaching $100,000 in sales. The 8-year old entrepreneur became the very first child in US history to lemonade made at a lemonade stand.

Today, Make a Stand Lemonade is sold in hundreds of stores. The B-corporation now donates 5% of all net revenues to major organizations dedicated to eliminating child slavery.

Social Media Turns Vivienne Harr into a Young Entrepreneur

When Twitter went public on the New York Stock Exchange, young Vivienne Harr had the honor of ringing their IPO bell. The social media mogul considered her the ultimate symbol of how a single person can truly bring about change in the world.

Some of Vivienne’s awesome entrepreneurial accomplishments include the following:

Drive a Social Media Campaign to Help Change the World

In the words of young Vivienne Harr:

We may feel small or insignificant. But, it doesn’t matter how small you are. What matters is how big you want to change the world.”

Vivienne Harr’s entrepreneurial movement became a major success thanks to social media sharing. Your small business can also achieve success with an effective social media marketing campaign.

The EntreMarketing Group helps female entrepreneurs build successful brands on social media networks. Call The EntreMarketing Group at (888) 507-2191 or click here to contact us about creating a customized social media marketing package for your brand today.

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May 14, 2015 5 Tips to Market a Non-Profit Organization and Create Brand Buzzability

Trying to raise awareness for your non-profit business? Well, you’re going to have to generate a buzz, both offline… and online. So, how do you get people talking about your non-profit online, without spending a bunch of cash? We give you tips to market a non-profit organization without using your entire advertising budget.

5 Ways to Get Folks Talking as You Market a Non-Profit Organization

1. Engage Volunteers and Donors with Shareable Stories

Learn How to Market a Non-Profit Organization and Create Brand Buzzability
Learn How to Market a Non-Profit Organization and Create Brand Buzzability

People like talking about other people. Stories about lives changed or benefited by your non-profit are excellent for generating buzzes online. Just be sure to stay focused on the people, not your organization itself. This keeps it personal as you market a non-profit organization.

2. Recruit Volunteers Eager to Share You Content on Social Media

The more you post brilliant content on social media, the more you create an online buzz for your non-profit brand. Now, all you need to do is put together a group of people passionate about your organization and its works, to like, share and comment on your content. Be sure to include catchy calls-to-action to drive them to your site… “Subscribe to Our Emails”… “Register for Event Updates”… etc…

3. Build Your Personal Brand Online

People want to see, get to know and engage with the actual person/people behind your non-profit. To market a non-profit organization the right way means allowing volunteers and donors the chance to view your personal brand as a thought-leader and a credible resource for the cause you support. So, be careful what your personal brand likes, comments on and shares, as each one says something about you… the brand behind the non-profit brand.

Click Here to Learn How to Build Your Personal Brand Online

4. Build Up Street Credibility

You’ll also need to market a non-profit offline if you really want it to succeed. Train a group of people to act as your non-profit brand’s evangelists. No, we don’t mean a bunch of people who go door-to-door soliciting donations. You want people who will go out into the world and help create excitement about your cause. Also, be creative and sponsor events that will help generate a local buzz throughout the community.

5. Arm Your Board to Help Market Your Non-Profit

One of the most effective ways to market a non-profit organization it to get your board engaging with others about your cause. Arm your board members important data, success stories, organizational changes and information about products and services offered by your non-profit. Many of them will have valuable connections and ties within the community. Don’t be scared to use that to your advantage. They have the influence and power needed to generate a major buzz for your non-profit business. Yet, it’s your job to create the spark needed to ignite an effective fire.

Click Here to Learn How to Use Social Media to Build Your Persona Brand Online

Ready to market a non-profit organization to take it to the next level? The EntreMarketing Group will create a responsive website for your non-profit, and help build its brand online through content marketing and social media marketing. Contact The EntreMarketing Group about customizing an online marketing package for your non-profit brand today.

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May 13, 2015 How to Use Social Media to Build Your Personal Brand Online

As a female entrepreneur or businesswoman, your personal brand is just as important as your business brand. Technically, it may be even more important since the average consumer prefers to connect with the “person” behind the business these days. So, as you spend time on social media each day, building your business brand, be sure to build your personal brand online as well.

Social Networks Help You Build Your Personal Brand Online

What’s the most valuable asset you own as an entrepreneur or small business owner?

Your personal brand, of course!

Use social media to build your personal brand and your business brand online.
Social media is an excellent tool for building business brands online. But, did you know social networks can help you build your personal brand online too? Image Source: Melody Hossaini

No one will ever care about or respect your brand like you. So, it’s up to you to build your personal brand into a valuable resource within your industry. This will help you become an authority in your industry, giving your business brand even more credibility.

And, this rule applies whether you’re an employee, contractor, agency owner, freelancer or entrepreneur. The buzz you create for your brand on social media, both positive and negative, will impact the way people feel about you and your business online.

Personal Branding Mistakes Many Make on Social Media Networks

One of the biggest branding mistakes you can make is to spend all your social media time building your business profiles and pages. This is very important as it helps to establish your business’ presence on the World Wide Web.

But, these days, consumers tend to research products, services and the brands behind them before making purchases. Many prefer to deal with businesses that actually have real people at the forefront representing the ventures. That means that who you are, (or who they think you are), is just as important as the solutions your business provides.

Tips to Build Your Personal Brand on Social Media

  1. Spend time creating (and regularly updating) profiles for your personal brand on the social media networks dedicated to businesses:
    1. Twitter
    2. Google +
    3. LinkedIn
  2. Tweet and post from your personal profiles, making sure not to simply cut-and-paste from your business profiles. Be unique in order to build your personal brand on social media networks.
  3. Socialize with industry experts and niche gurus using your personal brand’s social media accounts. This helps you establish yourself as an industry guru as well.

The Bottom Line about Building Your Personal Brand Online

Remember this as your build both your personal and business brands on social media:

People want to connect to people, not businesses!

Ready to start building your brands online? The EntreMarketing Group helps women entrepreneurs and small business owners build valuable brands on social media networks. Contact The EntreMarketing Group about customizing a social media marketing package for your brand today.