Category: Search Engine Optimization

April 9, 2015 Get Ready for the Mobile Apocalypse: Your Website MUST be Responsive by April 21

Some are calling it the Mobile Apocalypse. Others are going with our favorite, the Google Mobilegeddon! So, what is it all about? Well, recently, Google made the following announcement about new algorithms and mobile search engine rankings:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Get Ready for the Mobile Apocalypse: Your Website MUST be Responsive by April 21
Get Ready for the Mobile Apocalypse: Your Website MUST be Responsive by April 21

3 Questions about the Upcoming Mobile Apocalypse

Three big questions come to mind when reading the Google announcement about mobile algorithm changes come April 21:

  1. What does this announcement actually mean for website owners?
  2. Why would Google give us a warning, since we all know new algorithms are typically sprung on us unexpectedly?
  3. What do website owners need to do to remain in the “good graces” of the search engine giant?

Google’s New Algorithm Changes to Cause Mobilegeddon

Many of are pleased that Google warned us about upcoming algorithm changes for once. BUT, the announcement is so vague, that it requires educated guesses to decipher. Here’s our translation of the Google Mobile Apocalypse announcement:

  • Google will reward websites that are mobile-friendly with higher mobile search engine rankings (PageRank) starting on April 21, 2015.
  • If your site is not mobile-friendly by April 21, your mobile rankings will be negatively impacted. You’ll get less mobile search traffic, having to rely solely on desktop traffic. This is horrible news for local businesses and online-only companies.

Why is Google Warning Site Owners this Time?

It seems that for once, Google is setting site owners up to succeed! The search engine mogul is giving you enough time to make changes to ensure that your website is mobile-friendly before the deadline.

Is your site mobile-friendly? Not sure? Then, let the experts at The EntreMarketing Group evaluate your site before it’s too late. We specialize in responsive websites that are 100% mobile-friendly.

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Get your new responsive website from The EntreMarketing Group by April 21, 2015!

Call us at 888-507-2191 to schedule your free consultation today!

April 6, 2015 What is Inbound Marketing? And, how can it help your small business thrive?

As a woman entrepreneur or small business owner, you’ve probably heard the term “inbound marketing” used numerous times. But, what exactly is this marketing tactic that experts brag about so much? Basically, inbound marketing is a non-intrusive method of bringing your target audience in to your site to hear your messages.

The 4 Main Objectives of an Inbound Marketing Conversion System

The 4 Main Objectives of an Inbound Marketing Conversion System
The 4 Main Objectives of an Inbound Marketing Conversion System
Image Source: Wikipedia

Marketing Matters Inbound calls inbound marketing a conversion machine. That’s because it’s a very effective way to convert online visitors into customers. With inbound marketing, you use content to attract online visitors, rather than intruding on their online experiences with invasive banner ads and pop-ups.

There should be four main objectives to any inbound marketing strategy:

  1. Attract Visitors
  2. Nurture Leads
  3. Encourage Sales
  4. Create Loyal, Repeat Customers

How to Use Inbound Marketing Content to Attract Visitors to Your Site

The very first law of good inbound marketing is to attract visitors. For this, you need effective SEO services customized for your industry, niche, market, location, etc… Your SEO needs to be customized on the backend of your site, making sure you have valuable webpage titles and descriptions, as well as effective Meta data.

You also need to ensure that your content is valuable. That means your website and blog content must:

  • Be unique
  • Be relevant to your website’s niche
  • Bring value to the lives of your target audience

Get High Quality Content for Your Small Business Website

The more valuable your content is, the better chances you have of converting visitors into customers. And, if done right, you’ll even be able to convert those customers into loyal, repeat customers.

Need quality content for your site, but simply don’t have the time to create it? The EntreMarketing Group creates unique content for women entrepreneurs and small business owners marketing online. Get your inbound marketing in gear with a customized small business marketing strategy from The EntreMarketing Group today!

March 4, 2015 Understanding the Importance of Search Engines for Marketing Femaled Owned Businesses

Unless you’ve been living under a rock for the past couple decades, you’re know at least a little bit about search engines. But, do you truly understand the way they function? As a female entrepreneur or small business owner, do you have a full understanding of the importance of search engines for your company?

Women in Business Need to Know the Importance of Search Engines
Women in Business Need to Know the Importance of Search Engines

Women in Business Need to Know the Importance of Search Engines

You need to know how to optimize your business website for better performance on search engines. If this sounds like a task you simply don’t have time to tackle, then hiring a marketing firm is the best choice for you. But, it’s still importance to know the outcome you want from your SEO services in order to ensure that your marketing strategy is effective, and worth your dollars.

Some other information that you might find useful:

  1. Search engines actually absorb and collect information about the search trends of consumers.
  2. Search engines have data regarding people’s mobile device use, including search behavior.

All of this data can be accessed by entrepreneurs and small business owners to learn exactly what their target audiences is looking up online. Which, in turn, can be used for a competitive marketing advantage. With this information, you’ll be able to make sure your marketing strategies include only the relevant “meat and potatoes” that your target audience wants to see.

Read Make Yourself Shine as a Businesswoman: 5 Tips for Marketing at a Networking Event

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