Category: Women in Business

October 16, 2015 Influential Blogger Ileane Smith Helps You Capture Your Audience

Ever heard of a Social Media Diva? Well, that’s the term many use to describe Influential Blogger Ileane Smith these days. Smith is an active podcaster, YouTuber and blogger. Her blogging niche is all about giving her followers free professional tips. This helps them improve their online relationships with their own audiences, which simplifies the process of maximizing earnings.

The Benefits of IleaneSmith.com

Influential Blogger Ileane Smith helps you maximize blogging efforts with her online courses.
Influential Blogger Ileane Smith helps you maximize blogging efforts with her online courses.
Image Source: IleaneSmith/Google Plus

The website of Influential Blogger Ileane Smith helps her followers in various ways, by helping them do the following:

  • Uncover secrets behind the art of digital media
  • Create much better and more effective content
  • Discover your own blogging voice
  • Keep your followers entertained and engaged
  • Enroll in online courses that teach you how to achieve the above tasks and more

Sound like some tools you can use to improve your blogging efforts? Then, read on…

Influential Blogger Ileane Smith Helps You Find Your Voice

According to Smith’s website, her online platform helps users find their voices and capture their audiences… effectively. Her online courses help brands stake claims within the digital media industry. Online students learn:

“…how to create outstanding content that puts you in touch with your audience and elevates your online status.”

Want to become an influential blogger in your industry like Influential Blogger Ileane Smith, but just don’t have the time to blog? Outsourcing your blogging needs is a very effective way to build an audience for your brand’s content, while allowing you to concentrate on what your company does best.

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The EntreMarketing Group provides high-quality, unique content for entrepreneurs and small business owners, related to their industries/niches. We’ll help you find your voice and capture your audience. Contact The EntreMarketing Group about customizing and Content Marketing Package for your brand’s online marketing plan today.

September 18, 2015 Fortune Releases “Most Powerful Women in Business” in 2015 List

Last week, Fortune published it 2015 list of Most Powerful Women in Business. This list includes 51 successful businesswomen in the entertainment, technology and business industries. Of the entire list, 27 of these women are CEOs of various big corporations.

Together, all 27 of these Fortune women make up $1 trillion in stock market value. Read more to find out what fabulous businesswomen made this list. There are 24 on the list that you probably already know.

Top Spots on the Forbes List of Most Powerful Women in Business

  • Mary Bara – The top spot on the Forbes 2015 Most Powerful Women in Business list goes to CEO of General Motors, Mary Bara.
  • Meg Whitman – Whitman came in 7th on the list, but ranked #1 for the Bay area as President, Chairman and CEO of Hewlett-Packard.
  • Taylor Swift – 25-year old newcomer Taylor Swift made the list for the first time, becoming the youngest person on the list
Fortune Most Powerful Women in Business 2015
Fortune Most Powerful Women in Business 2015
Image Source: Fortune

Who is CEO Mary Bara?

Fortune published the following about CEO Mary Bara:

“In her second year as head of the nation’s largest auto-maker, Barra—in the top spot this year—has led the $156-billion-in-sales company out from under the shadow of its 2014 ignition-switch recall. Barra spent $2.9 billion on recalls, which dropped 2014 profits 26%. Yet in recent months she has beaten back headwinds from weak international markets, as sales of expensive trucks and SUVs have soared. Barra was one of the few female CEO participants in the viral #ilooklikeanengineer Twitter campaign, which promoted women in tech.”

51 Most Powerful Women in Business

  1. Mary Barra
  2. Indra Nooyi
  3. Ginni Rometty
  4. Marillyn Hewson
  5. Ellen Kullman

For the entire list, visit http://fortune.com/most-powerful-women.

Are you a businesswoman hoping to make it the the list of Most Powerful Women in Business someday? The EntreMarketing Group can help you achieve that business goal. All you need is a brand you’re passionate about and a marketing company experienced with building brand images for women in business. The EntreMarketing Group does just that. Contact Us for a free brand image consultation today.

September 11, 2015 Alexandra Wilkis Wilson Turns Makeup-On-Demand into Million Dollar Business

By now, we’ve all heard of the famous on-demand service known as Uber. Well, Alexandra Wilkis Wilson saw the moneymaking potential of using that same business model for a completely different industry. The co-founder and CEO of Glam Squad created a billion dollar business model… makeup-on-demand.

What is Makeup-On-Demand?

Woman CEO Alexandra Wilkis Wilson Transformed Glam Squad into a Million Dollar Makeup-On-Demand Service
Woman CEO Alexandra Wilkis Wilson Transformed Glam Squad into a Million Dollar Makeup-On-Demand Service
Image Source: Bal Harbour Shops

The on-demand beauty service, Glam Squad was launched in New York City in 2014. Users simply logon to the mobile app, and place their orders. From there, they can schedule hairstylists, makeup stylists and bridal stylists… ON-DEMAND. Today, this makeup-on-demand service operates within the New York City, Los Angeles, Miami and Hampton areas. Hampton customer Beth Lusko said:

“It’s tough to get that 6:30 a.m. to 7:30 a.m. slot.”

Half-hour stylist visits currently rung $155. This is giving stylists another arena for bringing in lucrative income. According to a Forbes article written on Alexandra Wilkis Wilson and Glam Squad:

“U.S. spas and salons, which will do $40 billion in sales this year on the backs of a workforce that is 65% freelance.”

Alexandra Wilkis Wilson Brings Uber Business Model to Stylist Industry

Wilson is being held up as a great businesswoman for creating a way for these freelancers to earn more of their share in this workforce. And, with the business model being built around the concept of makeup-on-demand, Glam Squad freelancers can work on-demand. Now, that’s freelancing for you!

Drive for Uber

Glam Squad’s CEO Alexandra Wilkis Wilson is no newbie to the world of business. She’s also a co-founder of the million dollar business Gilt Groupe, a daily deals website. After running it for seven years, she left this e-commerce company to head to Glam Squad. She was lured in by its other co-founder and chairman, Jason Perri, to act as an advisor. She became CEO in September, and has since become one of the company’s major investors:

“I got hooked on many levels.”

The execs of Glam Squad refuse to disclose the financials of the company. However, the gross sales estimate, according to Forbes, was about $8 million for the first year. The goal of Alexandra Wilkis Wilson is to launch the makeup-on-demand service in 15 more major cities within the next two years.

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Ready to launch your million dollar business idea? The EntreMarketing Group can help you build your brand online to get the word out about your new startup. Contact The EntreMarketing Group about helping you launch your new startup venture today.

September 4, 2015 20-Year Old Alejandra Viana Made $50K in First Year of Business

Very, very few startups turn a profit the first year. And, according to statistics, most fail altogether within five years. As a new entrepreneur, you’ll hear “entrepreneurial secrets” every step of the way. But, the big secret is: How to be an entrepreneur who actually turns a profit? And, that’s where 20-something Alejandra Viana of Leg Candy Apparel comes into play. This young entrepreneur made $50,000 during her very first year in business. Here’s how!

Alejandra Viana Shares Her Secret to Turning a Profit

20-year old Alejandra Viana turned a profit with Leg Candy within the 1st year.
20-year old Alejandra Viana turned a profit with Leg Candy within the 1st year.
Image Source: Look Book

It all starts with a good idea… Back in 2009, Alejandra Viana took a trip to Hong Kong, where the printed leggings trend was in full-swing. When she returned to the US, she realized this trend hadn’t hit the American scene yet. She saw this as a lucrative business opportunity and ran with it.

“When I told my mom my idea, she said ‘I’ll fund you, now go out and do your research.”

According to the then 20-year old go-getter, that was the easy part:

“My biggest challenge in the beginning was finding the right fabric.

People didn’t take me seriously. I walked all over LA with my swatches. I was 20 years old and I was trying to do business and I looked really young. Simple things like purchasing fabric and hiring contractors were difficult. They were skeptical when I would walk in.

I just kept going. Obstacles don’t dictate my life. I kept knocking on doors. I kept walking around LA, meeting new people and networking in the fashion district. I went to the LA Textile Show and talked to a lot of people. It took me almost a year before my first collection was produced.”

Finding Stores to Carry Leg Candy Apparel

Alejandra Viana tried to get the word out about her brand everywhere she could think of… events, boutiques, booths, etc… She stayed active during that first year, networking and promoting her Leg Candy products.

“I would have an event or two booked every weekend, street fairs, boutiques, pop-ups, you know, just a set-up somewhere, anywhere, and everywhere I could give out my card and say, ‘Hey, let’s do something.'”

Promoting the Alejandra Viana Brand

Alejandra says that many of her best connections came from other new entrepreneurs. She reached out to various models and struck up agreements with them. Having them model her gear was a great way to get the word out.

She’d even give away leggings so the recipients could tell their family and friends about them. Then, there were the networking events, which helped her meet fashion industry people. Later, those same people would invite young Alejandra to attend their events, where she’d have her own booth or table.

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Think you have a great business idea that can take the world by storm? Ready to get the word out about your product or service? The EntreMarketing Group specializes in helping women entrepreneurs build brands online in no time at all. Contact The EntreMarketing Group about building your woman-owned business brand today.

August 28, 2015 WoC Suzanne Shank: Richest, Most Powerful Woman on Wall Street

As businesswomen in the US, it’s very exciting to be able to feature a Woman Warrior of Wall Street. No longer is this an industry for rich men. This good ole’ boys club has been successfully infiltrated by a powerful Woman of Color (WoC) by the name of Suzanne Shank.

Suzanne Shank is President and Chief Executive Officer, Siebert Brandford Shank & Co., L.L.C.
Suzanne Shank is President and Chief Executive Officer, Siebert Brandford Shank & Co., L.L.C.
Image Source: Bipartisan Policy

Who is CEO Suzanne Shank?

Last year, Siebert Financial Corporation promoted businesswoman Shank to CEO of the company. This placed her in the position of one of very few WoC to head a publicly traded financial services institution. The corporation, an investment bank firm, was founded by Muriel Seibert. Even with this monumental accomplishment under her belt, this amazing businesswoman has even more on her career resume to boast about:

Shank is also the CEO of Siebert Brandford & Co. LLC, the largest recognized minority-owned municipal finance corporation in the United States. This awesome, powerful lady makes being the head of two major corporations look like a walk in the park. She gives them both equal time, and does an excellent job of it. Now, that’s one phenomenal woman, who’s been described as:

“…impressive and mind blowing.”

CEO Suzanne Shank turned Siebert Brandford & Co. LLC into a trillion dollar company.
CEO Suzanne Shank turned Siebert Brandford & Co. LLC into a trillion dollar company.
Image Source: Bond Buyer

Suzanne Shank Inspires Businesswomen Everywhere

Some of the other outstanding accomplishments of Shank include:

  • Certified municipal bond trader
  • Graduated in 1987 as a Wharton MBA finance student
  • Holds a degree from Georgia Institute of Technology in Civil Engineering

Under the leadership of this woman CEO, Siebert Brandford & Co. LLC has seen over $1.2 trillion in revenue. It’s also been ranked among the list of top 10 in seven different municipal bonds infrastructure categories.

WoC Suzanne Shank has made a trailblazing efforts, becoming a positive influence for businesswomen everywhere.  This amazing woman will continue to act as a great inspiration for us all, including the minds of future women leaders across the country.

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Ready to build your brand as a businesswoman in the US? The EntreMarketing Group specializes in helping amazing women build sustainable brands online. Contact The EntreMarketing Group about customizing a brand-building package for you today.

August 21, 2015 Just How Did Julia Hartz Grow Eventbrite Into a Multi-Million Dollar Company?

Who is Businesswoman Julia Hartz?

Julia Hartz (Eventbrite) at Startup Grind San Francisco
Julia Hartz (Eventbrite) at Startup Grind San Francisco
Image Source: YouTube

Julia Hartz is both the President and Co-Founder of Eventbrite.com. This online platform helps to bring networks of people together in order to sell tickets or attend events. She has been very instrumental in helping to grow Eventbrite into a multi-million dollar company. According to San Francisco Business Times, the company spent two years on the Top 5 Best Places to Work in the Bay Area list.

Before co-founding the million dollar business with her husband, Julia Hartz worked for FX Networks and MTV Networks in TV development. She was an important part of such shows as:

  • Morgan Spurlock’s 30 Days
  • Rescue Me
  • The Shield
  • Nip/Tuck
  • Jackass

Eventbrite became a link between the live experiences of its users and innovative technology. Now, people hosting their own events have a much more innovative source than checks and Excel spreadsheets to get it done. Attendees can pay for tickets to events using a sophisticated online payment system, giving consumers an easy-to-use online experience.

August 7, 2015 Savvy Businesswoman Barbara Corcoran is More Than Just a Shark Tank Investor

Barbara Corcoran is most known to the general public as a savvy businesswoman and investor on ABC’s hit reality TV show Shark Tank. But, this lady entrepreneur is so much more than a TV celebrity. She’s also the founder of The Corcoran Group, the largest real estate firm in New York. All businesswomen would benefit from taking notes from this industry leader.

The Rags-to-Riches Story Behind Woman Entrepreneur Barbara Corcoran

Barbara Corcoran created a billion dollar real estate business before becoming an investor on ABC's Shark Tank.
Barbara Corcoran created a billion dollar real estate business before becoming an investor on ABC’s Shark Tank.
Image Source: Tia Wood

Shark Tank’s Barbara Corcoran was a straight D student in high school and in college. She then went on to literally fail at 22 different jobs. That’s when she decided to borrow $1,000 from a beau, leave her dead-end job waitressing at a diner and go into business for herself. Corcoran opened a small New York City real estate office in 1973.

She pulled knowledge from lessons her homemaker mom taught her over the years. This helped her gradually transform her small real estate business, The Corcoran Group, into a $6 billion dollar business! It quickly became one of the most premier real estate firms in the city of New York. The savvy businesswoman eventually sold The Corcoran Group for $60 million dollars.

The Brands Behind Shark Tank’s Barbara Corcoran

In 2009, Barbara Corcoran became one of the savvy investors on Shark Tank. Later, she went on to co-find an angel investment firm named Barbara Corcoran Venture Partners.

Today, she uses her knowledge and expertise to help salespeople, business managers and other entrepreneurs get their businesses moving towards paths to greatness. Corcoran truly enjoys helping others learn how to build successful business ventures.

“The difference between successful people and others is how long they spend time feeling sorry for themselves.” — Barbara Corcoran

It takes some savvy brand building to create a brand as successful as The Corcoran Group. Interested in finding out how to turn your entrepreneurial brand into a well-known success? Contact the entrepreneurial brand-building experts at The EntreMarketing Group and get started building a successful brand today.

July 31, 2015 Zen Master Shama Hyder Became a Self-Made Millionaire Before the Age of 30

Mother Nature Network is calling Shama Hyder “an example of a remarkable immigrant success story.” The Goa, India native didn’t come to the United States until she was nine. Yet, she quickly flourished and worked her way to becoming a self-made millionaire before she even turned 30.

Who is Self-Made Millionaire Shama Hyder?

The woman formerly known as Shama Kabani is the founder and CEO of Marketing Zen Group. Her company become tremendously successful, helping her achieve massive success as a woman entrepreneur. She’s also a prominent and well-respected online personality, public speaker and best-selling author. Who would ever guess that it all began with a small $1,500 initial investment?

Zen Master Shama Hyder was named on the Forbes List of 30 Under 30 Movers and Shakers of 2015
Zen Master Shama Hyder was named on the Forbes List of 30 Under 30 Movers and Shakers of 2015
Image Source: Marketing Zen

Some of the entrepreneurial accomplishments of Shama Hyder include (but are certainly not limited to):

  • Entrepreneur Magazine nicknamed her the “Zen Master of Marketing”
  • Fast Company refers to her as the “Millennial Master of the Universe”
  • She’s a best-selling author thanks to her book Zen of Social Media Marketing
  • Is an acclaimed and highly requested international keynote speaker
  • Listed on the Forbes 30 Under 30 Movers and Shakers of 2015
  • Named by Inc Magazine as one of its Top 30 Under 30 Entrepreneurs in America
  • Empact100 honored Shama Hyder’s company, Marketing Zen Group, as a Top 100 US Company Run by a Young Entrepreneur
  • Shama Hyder has shared a stage with top leaders of the world like the Dalai Lama and President Barrack Obama

The Growth of Marketing Zen Group

Marketing Zen Group has had a massive growth spurt of 400% since it was launched in 2009. Shama Hyder is known as a thought leader. This self-made millionaire is a true inspiration to women entrepreneurs all over the country.

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Believe you’re on your way to becoming a self-made millionaire yourself? Then, it’s time to start building your business brand, a specialty of The EntreMarketing Group. Contact the brand-building specialists at The EntreMarketing Group to get started today!

July 24, 2015 19-Year Old College Student LeiLei Secor Becomes Businesswoman Using Etsy Store

At 19-years old, LeiLei Secor is paying out-of-state tuition, which is costing her big, even with a scholarship. The update New York resident actually attends the University of Virginia, which brings her out-of-pocket tuition costs to about $40,000 annually. Her goal is to eventually apply to attend the business program at the Virginia University.

LeiLei Secor Goes from Struggling Student to Fortunate Businesswoman

But, it’s what LeiLei Secor did as a young businesswoman that has her in the news last month. As reported by Carly Okyle of Entrepreneur, this commuting teen used an Etsy store to make the money she needs for school:

“In three years, this teenager has used her artistry, marketing abilities and time-management skills to rake in $100,000 on Etsy selling handmade jewelry on her shop DesignedByLei. Think: dainty layered necklaces, statement pendants, knuckle rings and her latest obsession: wire jewelry.”

Webpages from LeiLei Secor's Etsy Store
Webpages from LeiLei Secor’s Etsy Store
Image Source: Entrepreneur

LeiLei Secor’s Etsy store has two advantages for the no-longer-struggling college student:

  1. It allows her to escape from mundane schoolwork in a creative fashion
  2. It gives her the ability to pay for her own out-of-pocket college expenses

LeiLei Secor Gives Tips on Building Your Business Brand

This creative business venture also led to two other big achievements in the life of LeiLei Secor:

  1. In 2014, LeiLei was presented with the National Federation of Independent Businesses’ Young Entrepreneur of the Year Award
  2. Recently, Secor was able to build her own brand even further by launching her own site, Designed by Lei, instead of just featuring her jewelry creations on Etsy’s platform
Etsy Store Owner LeiLei Secor was named "2014 Young Entrepreneur of the Year" for her success as a businesswoman.
Etsy Store Owner LeiLei Secor was named “2014 Young Entrepreneur of the Year” for her success as a businesswoman.
Image Source: NFIB

Interested in raking in a little extra cash for yourself? Well, Secor offers some really sound advice on how to create your own “fortune” using Etsy and sales platforms like it. Check out “This Teen Paid for College by Selling on Etsy. Here Are 5 Ways She Did It.” for details.

Is there a businesswoman inside of you? Are you ready to build your own business brand? The EntreMarketing Group can help. Contact Atlanta Businesswoman Kereen Henry, or call The EntreMarketing Group at 888-507-2191 about customizing a brand building package for you today!

July 17, 2015 Gloria Johnson-Cusack Proves Being on Welfare Does Not Equate to Failure

Who is Gloria Johnson-Cusack?

Gloria Johnson-Cusack is a powerhouse in the business world. As the CEO of the National Human Services Assembly (NHSA), she “leverages $24 billion in buying power”, according to Octavio Blanco of CNN Money. With that kind of power, who would ever guess that she used to actually be a welfare recipient?

Gloria Johnson-Cusack is a major powerhouse in the business industry.
Gloria Johnson-Cusack is a major powerhouse in the business industry.
Image Source: CNN Money

Not only is Gloria Johnson-Cusack a breast cancer survivor, she actually used to rely on food stamps to survive. But, if you let her tell it, her life a blessed one. The woman entrepreneur takes her job as NHSA’s CEO very seriously. And, so she should.

NHSA deals with $71 million worth of purchasing activity for over 80 non-profit organizations. Some of those non-profits include United Way, Boy Scouts of America and Red Cross. The goal is to help the non-profits save money in order to be able to put more resources towards their various community programs.

How Does Businesswoman and CEO Gloria Johnson-Cusack Define Success?

Gloria Johnson-Cusack never let being on welfare shatter her dreams of success.
Gloria Johnson-Cusack never let being on welfare shatter her dreams of success. Image Source: Gloria Johnson/LinkedIn

When asked by Octavio Blanco how she defines success and whether or not she believes she’s achieved it, Gloria Johnson-Cusack replied:

“I think achieving the American Dream means ‘having hope’ — which, in turn, makes discipline seem worthwhile. Without hope, people make choices they believe will help them survive but not necessarily thrive.

I have achieved success because I have hope and discipline to do the hard work of serving people in need. Amazingly, it’s what our 80 service organizations have done for 92 years.”

The savvy businesswoman seems to have no regrets when she looks back at the life she’s lived. She tells CNN Money that she can literally count the handful of times she’s had to be confrontational during her career. It seems that, almost without exception, the soft touch works better for her. But, she does admit to having a “deep well of inner strength” inside.

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Ready to build your business brand into something worth reporting about in the news. The EntreMarketing Group can help. Contact the team at The EntreMarketing Group and start building your brand towards success today.