You didn’t know your receptionist did that, did you? Well, a receptionist can be a surprisingly good source of content marketing strategies and inspiration.
This is because these front line agents know what your customers are concerned about and they probably have it written on a sticky note somewhere. Customer feedback is extremely valuable. Why wouldn’t you use that information for good?
Receptionists Provide Real – Time Analytics
This term is thrown around a lot online. It refers to tools that collect information and delivers it to you as it happens. It’s common in any type of content marketing strategy, and it is an absolute necessity for any effective marketing campaign.
Where does the information come from?
- It comes from things such as follower counts, comments, and page views. It is the stuff you should care about if you are trying to grow your image online.
- Your receptionist can collect useful information as well. Especially if it’s a virtual receptionist like the ones at Smith.ai. With individualized service, they can collect custom information from your callers and send you a daily report.
- Want to know what is on your customer’s minds? Post your phone number online. Don’t worry- you won’t have to talk to them. Your receptionist can take down all of the messages.
Speaking of Business Phone Numbers
If you are planning a content marketing strategy for your business, you probably aren’t thinking about promoting your phone number. You should be. If they can’t find your number, how will they call?
If you have a phone number on your website, that is not enough. What happens while your site is not showing up in a search yet? The result is people who cannot find that number. There’s no reason why you couldn’t promote the number on its own!
In my blog post, 5 Ways to Optimize Your Smith Number, I discuss ways to help you do just that so that people can find you. To do this online, I suggest creating business profiles on Yelp and Google that include your phone number. However, that’s not the only way.
When using a receptionist, you can place your phone number at the bottom of blog posts or articles as well. Talk about not being afraid to connect with your readers!
Your Receptionist Can Bring Value to Your Brand
These are just some of the ways that show how a virtual receptionist service can improve your content marketing strategies. Depending on your creativity, the possibilities can be endless.
See, your receptionist is more valuable than you may have realized! If you don’t have a receptionist or thought you couldn’t afford one, I’d be happy to set you up with a free trial of our service. Let’s discuss more ways a virtual answering service could help your business goals.
Jenn Marie is a product specialist at Smith.ai, a call answering service based out of California. She writes about virtual receptionist services, online marketing, and productivity for busy professionals. Read more of her articles at the Smith.ai blog.