Email Marketing: An Effective Small Business Marketing Strategy for Under $100

 In Email Marketing, Marketing, Marketing Approaches

Big brands tend to have big marketing and advertising budgets. But, when it comes to women entrepreneurs and small business owners, every penny matters. We need fast marketing ROI in order to feel confident that our marketing strategies are paying off. One extremely effective marketing approach that costs under $100 is email marketing.

Email Marketing is What Your Audience Wants

Email Marketing is a low cost approach that actually gives your audience what they want.

Email Marketing is a low cost approach that actually gives your audience what they want.
Image Source: epublicist/flickr

We highly recommend email marketing as part of your small business marketing strategy. Not only is the investment a mere $20 – $50 per month to start, but it’s actually what you audience wants. Let me explain…

The Low Low Cost of Email Marketing

Email marketing platforms like Constant Contact, Vertical Response, Mail Chimp, Campaigner, etc… automate the process, making it as simple as a few clicks. For less than $50 per month, you can send out marketing emails to up to 5,000 newsletter subscribers.

Email Marketing Works Because They Actually Want It

One of the most effective marketing approaches around these days is email marketing. Why? Well, it actually works!

Read What is Permission Marketing? Can It Really Help Your Small Business Succeed?

No matter the size of the small business or the industry, savvy marketers site email marketing as an effective tool for reaching your target audience. This tactic is known for producing high marketing ROI.

According to Entrepreneur:

“ExactTarget.com’s 50 Email Marketing Tips and Stats for 2014 reported that marketers received an average return of investment of $44.25 for every $1 spent on email marketing.”

Why is Email Marketing So Effective?

So, why does email marketing work so well? The bottom line is… your audience wants it! Marketing emails and e-newsletters are requested by your target audience through online signup forms.

That means they were already interested in your brand, product, service or message before they signed up. Therefore, they will actually read your messages, and possibly act on them, making your calls-to-action (CTAs) more effective than just about any other marketing approach.

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Ready to start your small business email marketing campaign? The EntreMarketing Group will help you develop a marketing approach that’s just right for your brand. Contact The EntreMarketing Group about a custom marketing strategy and start giving your target audience what they want today!

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