Happy with Your Outdated Website? 7 Signs Your Website is NOT Ready for 2015
An outdated building, lacking necessary landscape maintenance in the real world would result in a slow death for any business. Appeal is everything when it comes to attracting new customers and even retaining older ones. The same rule applies in the virtual world where many businesses fail to realize the importance of updating their websites. An outdated website will lead visitors to assuming that it’s either non-operational, or offers products and services which may have been discontinued.
7 Signs You Have an Outdated Website
Your website needs to be attractive with a smart and eye-catching layout. Doing so will boost your chances of online success and remain in competition with the rest. Take a look at the 7 signs of an outdated website and ask yourself whether your website is ready for 2015 or not.
1. Sign of an Outdated Website: Prehistoric Fonts and Graphics
Text and graphics are both vital elements in defining a website. Fortunately, these two are easily updated but should be continuously monitored to stay fresh and maintain appeal.
2015 is the year to be using a flat design, with an increased use in vector-based elements. Also trending, is a cleaner and less sophisticated design for smaller screens, such as smartphones and tablets. The more stuffed your website, the less comprehensible it will be. Keep things simple when redesigning.
2. Sign of an Outdated Website: Ghost Content
With the passage of time, information, articles and other updates will begin to take over everything else the website stands for. It should be considered as the lifespan of content. Regular maintenance is essential to keeping everything organized and helping visitors find their way around.
Keep only that content which is still useful and plays a role in engaging visitors. Everything else should be chucked right out the window.
3. Sign of an Outdated Website: Loading is a Pain
With increasingly faster internet speed and time being of the essence, no one is looking to wait even a second longer than they have to in the online world. A 2007 study from Amazon concluded that sales went down by 1% for every 100 milliseconds delay in load-time. That is definitely food for thought.