How to Build Inbound Links: Guest Posting is an Effective Starting Point
For entrepreneurs and small business owners, new content marketing campaigns don’t start out with a full-time staff of writers. In most cases, these businesses have limited marketing budgets, giving them limited resources to get the job done. But, in time, each one will reach a point where inbound links are necessary to build online credibility.
The Benefits of Inbound Links
What is an inbound link? It’s a link from one site directly to yours. For example, let’s say your colleague writes a blog post and links to your site within that post. The link becomes an outbound link for your colleague, and an inbound link for you.
Inbound links, also known as backlinks, incoming links, inlinks and inward links are important to your SEO rankings. Basically, they help Google and other search engines get an understanding of just how important and popular your website is within your industry/niche.
Here’s how Wikipedia explains the benefits of backlinks:
“Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity and importance.
Google’s description of its PageRank system, for instance, notes that ‘Google interprets a link from page A to page B as a vote, by page A, for page B.’”
How to Get Inbound Links to Your Site
There are a few ways to get backlinks to your website. Today, we’re discussing guest posting to build inbound links. A guest posting campaign will allow you to build your own backlinks, while building online credibility for your brand.
So, how do you get started? Here are the steps to building backlinks using your new guest posting campaign:
- Locate authoritative sites relevant to your industry and/or niche. These high authority sites have already made their marks with Google and other search engines. So, your content will reach your target audience.
- Contact the site owners about writing guest posts for their blogs. Once approved, be sure to only publish content that actually helps to solve problems for your target audience. Not only will this increase your online visibility, you’ll build credibility with the audience, right there on the authoritative site itself.
- Create a killer bio for yourself on the guest posting site, and include an inbound link to your website in the bio. Also, be sure to link back to your site, social media network or other content within the post. Right there, you’ve created two inbound links to your brand’s content.
- If your guest post receives any comments, respond to them immediately. This shows your audience that you’re a real person who cares what they think and wants to engage with them. Your popularity will increase on the authoritative site, as well as with Google and other search engines, improving you SEO rankings.
Interested in building inbound links with guest posting, but not sure where to start? The EntreMarketing Group has Content Marketing Packages to suit all entrepreneurial and small business needs… and budget. Contact The EntreMarketing Group about customizing a Content Marketing Package for your small business today!