How to Promote Content on Your Social Media Networks

 In Content Marketing, Marketing, Marketing Approaches, Social Media Marketing

On Tuesday, we discussed when you should promote content on your social media networks. Today, let’s go over how to promote your content on social network sites.

Using the Right Form to Promote Content on Your Social Media Networks

Many social media marketing firms will give you tips to promote your content on your own social network profiles. But, there’s so much more to the entire concept that that. For one thing, social media content promoting falls under two different categories:

  1. Method
  2. Form

Method is described in detail in our post entitled “When Should You be Promoting Your Content on Social Media Networks?” Now, let’s go over form.

Use Visuals to Promote Content on Your Social Media Networks

Want lucrative results? Use these tips to promote content on your social media platforms.

Want lucrative results? Use these tips to promote content on your social media platforms.
Image Source: Flickr

Do you know that you can generate 53% more likes on your Facebook posts when they include photos? YouTube alone gets more than 4 million daily views, with Twitter and Instagram surpassing YouTube in active daily users. That’s a lot of social “friends” and “followers” online specifically looking for visual content.

Test Various Headlines for Each Post to Get Clicks on Social Media

The headline you choose for your content can generate thousands of clicks on social media… or just a couple. When you share to promote content on your social media networks, test out various headlines for each piece of content. This will give you a good idea as to which types and styles work best for your audience. Plus, it gives your audience a bit of a variety, keeping things fresh.

Customize Your Content Post for Each of Your Social Media Platforms

Don’t simply cut and paste the same message onto each of your social media platforms. The same “no no” applies to syndicating your shares within your WordPress blog. Instead, customize each post to grab the attention of each social media channel’s audience. Every time you promote content on your social media networks, the post should be unique.

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