How to Use Social Media to Build Your Personal Brand Online
As a female entrepreneur or businesswoman, your personal brand is just as important as your business brand. Technically, it may be even more important since the average consumer prefers to connect with the “person” behind the business these days. So, as you spend time on social media each day, building your business brand, be sure to build your personal brand online as well.
Social Networks Help You Build Your Personal Brand Online
What’s the most valuable asset you own as an entrepreneur or small business owner?
Your personal brand, of course!
No one will ever care about or respect your brand like you. So, it’s up to you to build your personal brand into a valuable resource within your industry. This will help you become an authority in your industry, giving your business brand even more credibility.
And, this rule applies whether you’re an employee, contractor, agency owner, freelancer or entrepreneur. The buzz you create for your brand on social media, both positive and negative, will impact the way people feel about you and your business online.
Personal Branding Mistakes Many Make on Social Media Networks
One of the biggest branding mistakes you can make is to spend all your social media time building your business profiles and pages. This is very important as it helps to establish your business’ presence on the World Wide Web.
But, these days, consumers tend to research products, services and the brands behind them before making purchases. Many prefer to deal with businesses that actually have real people at the forefront representing the ventures. That means that who you are, (or who they think you are), is just as important as the solutions your business provides.
Tips to Build Your Personal Brand on Social Media
- Spend time creating (and regularly updating) profiles for your personal brand on the social media networks dedicated to businesses:
- Tweet and post from your personal profiles, making sure not to simply cut-and-paste from your business profiles. Be unique in order to build your personal brand on social media networks.
- Socialize with industry experts and niche gurus using your personal brand’s social media accounts. This helps you establish yourself as an industry guru as well.
The Bottom Line about Building Your Personal Brand Online
Remember this as your build both your personal and business brands on social media:
People want to connect to people, not businesses!
Ready to start building your brands online? The EntreMarketing Group helps women entrepreneurs and small business owners build valuable brands on social media networks. Contact The EntreMarketing Group about customizing a social media marketing package for your brand today.