Small Business Sales Apps: Sales and Marketing Automation CRM Solutions
This week, we discussed apps that help small businesses sell more services and products more efficiently. In other words, these apps help you and your small business make more money. Yesterday, we discussed 3 Sales-Focused Customer Relationship Management Apps. Today, we’re covering Sales and Marketing Automation CRM Solutions that help streamline your business’ sales pipeline.
3 Sales and Marketing Automation CRM Solutions
So, you’ve collected and mined all of your customer data using the apps we discussed earlier this week. Now, it’s time to put the discoveries you’ve made based on that data to good use. But, how do you act on that data in order to close sales, and still not waste any of your precious time?
The key is automation!
The three Sales and Marketing Automation apps below help small business owners automate various portions of the sales process. These automations are based on data you pulled from your customer relationship management (CRM) system. Yes, they are a bit more costly than the small business sales apps we covered this week. But, the more you automate your sales process, the more money you’ll make in the end.
1. Infusionsoft Sales and Marketing Automation CRM Solutions
Infusionsoft is a all-in-one, robust sales and marketing automation solution. It’s automation tools include e-commerce capabilities and lead management. Here are two of the Infusionsoft features that really stand out:
- Drag-and-drop intuitive campaign system which automates tasks in response to numerous types of onsite and offsite triggers
- Ability to score all of your leads (higher scores mean stronger leads) based on the behaviors of the leads themselves
2. HubSpot Sales and Marketing Automation CRM Solutions
HubSpot is yet another all-in-one sales and marketing tool. It focuses on using content for inbound marketing purposes. Through its innovative free HubSpot CRM, lead management is completely automated for you.
What’s the main difference between HubSpot and Infusionsoft? HubSpot has the capabilities needed to actually host your webpages on its platform. This, in turn, allows them to offer some really efficient and effective features, such as alerts triggered by the actions of your leads on your website.
3. Contactually Sales and Marketing Automation CRM Solutions
Contactually is a small business sales app that puts focus on keeping your relationships with all of your sales contacts and leads alive. focuses on keeping the relationships with your contacts alive. These are just some of the cool features of Contactually:
- Sales process management
- Numerous types of reports
- Automation tools and processes
Interested in Sales and Marketing Automation tools and solutions for your small business? The EntreMarketing Group helps small business owners integrate automation apps with responsive websites. Contact The EntreMarketing Group for more details on to use automation tools to make more money online and off.