
Small Business Sales Apps: Social-Focused Customer Relationship Management Systems
This week, we’re going over various ways for you to use customer relationship management or CRM to help your small business sell more and sell better. Yesterday, we discussed 3 Sales-Focused Customer Relationship Management Apps. Today, we’re focusing more on the social side of CRM. Sit back and get ready to improve your company’s sales as we learn more about these two social-focused customer relationship management systems.
2 Social-Focused Customer Relationship Management Apps
These two social CRM apps made it to our list today because of their abilities to help you eliminate data entry tasks. This is due to their automation features, which allow you to gather customer data in a breeze. There are two areas where both of these sales-focused customer relationship management apps shine most:
Able to take customer data from multiple sources, consolidate it and bring it all together in one spot.
For example, both social-oriented CRM apps can take data from your emails, social media networks and calendars, then use all three to capture reminders and notes for every contact. Think about it. Without a way to collect customer data, how in the world can you leverage it?
1. Nimble Social-Focused Customer Relationship Management App
Nimble automatically kicks in gear, collecting each one of your lead’s emails, as well as social network updates from numerous platforms. Then, everything is compiled together in a single spot. And, all of this is done without you have to deal with lots of data entry.

Discovered sales opportunities can be managed in the Nimble Deals Dashboard.
Image Source: Small Biz Trends
Over time, the Nimble rules engine learns exactly what you find important. This helps you get rid of unnecessary noise so you can quickly understand just what solutions your customers and leads need. All of your leads are easily manageable right from the Nimble Deals Dashboard.
2. Batchbook Social-Focused Customer Relationship Management App
Batchbook is an automation tool that collects both tweets and emails from your leads. This allows you to get the big-picture view of just wants on the minds of your potential customers. There’s also a sales-pipeline view in the Batchbook CRM app that’s very effective when it comes to helping small business owners manage potential deals.

Social-Focused Customer Relationship Management App Batchbook organizes tweets and emails, and stores them on the cloud.
Image Source: Small Biz Trends
With Batchbook, there’s no need to worry about data entry. The social-focused CRM tool organizes contact information, so you and your entire team can access it online from the cloud.
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Ready to automate your social media marketing (SMM) efforts to help drive my sales through your online networks? The EntreMarketing Group specializes in SMM and various Social-Focused Customer Relationship Management tools. We even design them! Contact The EntreMarketing Group about improving your small business’ social-based marketing efforts today.