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You didn’t know your receptionist did that, did you? Well, a receptionist can be a surprisingly good source of content marketing strategies and inspiration. This is because these front line [...]

When a site visitor starts reading an article, there are certain expectations that must be met. Oftentimes, these expectations are created by the title (headline) and what was said within the [...]

This is one of the DIY social media marketing questions I get all the time. Truth be told, there’s no right or wrong answer here. Many marketing specialists recommend promoting your content on [...]

For entrepreneurs and small business owners, new content marketing campaigns don’t start out with a full-time staff of writers. In most cases, these businesses have limited marketing budgets, [...]

As a woman entrepreneur or small business owner, you’ve probably heard the term “inbound marketing” used numerous times. But, what exactly is this marketing tactic that experts brag about so [...]

Unless you’ve been living under a rock for the past couple decades, you’re know at least a little bit about search engines. But, do you truly understand the way they function? As a female [...]

Marketing a B2B Company can be a bit trickier than marketing B2C’s, especially when the owners are women in business. We tend to scrutinize those we choose to work with… employees, [...]

Ever heard of Community Content? Well, it’s a hot trend for real estate business marketing in 2015. If you’re a real estate agent, broker or any other type of real estate [...]

There are exactly 21 days left in 2014. For women entrepreneurs and small business owners, that means the time to start budgeting and planning for 2015 is now. But, when it comes to small [...]

As the year comes to a close, you’ll find yourself stumbling across more and more articles about 2015 trend predictions. Digital marketing industry trends are no exception. Changes and [...]