When Should You be Promoting Your Content on Social Media Networks?

 In Marketing, Marketing Approaches, Social Media Marketing

This is one of the DIY social media marketing questions I get all the time. Truth be told, there’s no right or wrong answer here. Many marketing specialists recommend promoting your content on social media at the same time every day or week. This can have a negative impact on your social media posts, turning them into jobs rather than audience-building tasks. So, let’s look at a less restrictive approach to your social media marketing campaign.

4 Tips to Make Promoting Your Content on Social Media Worth the Effort

There are 4 times when you should be Promoting Your Content on Social Media Networks.

There are 4 times when you should be Promoting Your Content on Social Media Networks.
Image Source: Flickr

When it comes to creating content, you want to make sure yours is relevant to your audience. But, what’s the point if no one will ever read it?

Need to know when promoting your content on social media will actually get it out to your target audience? These are the specific times you should be promoting your website, blog and other online content on your social networks:

1. The Day You Publish the Content

As soon as you publish a blog post, article, press release or any other type of content, start promoting it. Publish it, then share it on your social media networks.

2. The Day After You Publish It

It’s okay to go ahead and share that same great piece of content you published yesterday again today. More than likely, only a small percentage of your audience saw it the first time. So, promote it again by sharing your content on social media.

3. The Following Week

Share that same piece of content at least one more time, a week later. If it’s an informative article, exciting blog post, funny meme, interesting infographic, eye-catching cartoon, amazing video, etc… why not share again?

4. The Moment It Becomes Relevant Again

Did something just happen in the news, industry or local community that makes that content relevant all over again? Then, share it again… and again… especially if it keeps bringing value to the lives of your target audience.

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If social media and marketing are not your “things”, we understand. But, here at The EntreMarketing Group, social media marketing is our thing. And, we do it well. Promoting your content on social media for you is what we do. Call The EntreMarketing Group at 888-507-2191 or visit our Contact Us page for a free consultation.

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