Why You Need a Business Website, Even If You Don’t Sell Anything Online
Are you a small business owner with just a couple of employees? Is your product or service one that really can’t be sold online? If this is you, like most women entrepreneurs, you probably just don’t see any reason why your business needs a website. But, the bottom is line: If you have a business, you need to have a business website. Period. Point blank. Bottom line. No questions asked.
Why Many Women Entrepreneurs Think They Don’t Need Websites
Now, the question we ask you is this: Why do you think your product or service can’t be sold online? These days, there are very few things in the entire world that can’t be sold on the Internet. Well over 20 million consumers shop online, buying everything from computers to houses, from cars to books, from natural gas to boats. If it’s been invented, someone in the world has figured out how it can be bought and sold online.
With that said, your business has much more competition than it would have 25 years ago, thanks to the Internet. And, since your competitors are online, just imagine how many sales you’re losing out on by not having a website for your business.
This is Why You Need a Business Website No Matter What
Look at it this way: On a typical day, if you’re looking for a specific type of business, let’s say a balloon shop, what’s the first thing you do? Most people search for it in Google or some other search engine. Using Google, consumers will search for a balloon shop they can order from online. And,
- The balloon shops who do not have an online presence won’t be found during those searches.
- The balloon shops with their own websites will actually entice the searchers as they check out the various products on the site.
Even if your website doesn’t actually sell anything online, it will serve as a portfolio of products and services for consumers searching online. Your website will also give them very important contact information so they can call if needed, or simply come in and visit your store in person.
Get a Website for Your Business
Consumers tend to search online for information on products and services, even if they plan to purchase them in a brick-and-mortar store. So, your business website is the first impression you’ll make on most of your potential buyers. That’s why your business website needs to be professional-looking in order to entice others to want to take a good look around it, as well as drive out to your store location.